Advertiser verification - Advertising Policies Help (original) (raw)

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Build trust, increase transparency, and get access to more features by completing advertiser verification. You’ll just need to complete a few tasks, such as answering a few questions about your organization. After getting verified, some of your info will appear in ad disclosures and the Ads Transparency Center, which provides context about an advertiser and their ads.

Google will require you to complete one or more tasks as part of advertiser verification.

Google Ads will notify you via an in-account notification or an email when you need to complete advertiser verification and what your deadline will be.


In this article


Advertiser verification

Why was I selected for advertiser verification?

Here are some reasons why you may have been selected:

In some cases, Google Ads will pause your account until you complete advertiser verification. This could happen for a few reasons:

How will my information be used?

Google will use your information to:

Some of your account information will also be publicly available, including:

Learn more about Ads transparency.

How can I see my verification status?

You can see your verification status on the advertiser verification page. It can take up to 5 business days for the verification status to update in your account. You'll get a notification, such as an email, if more info is needed from you or if there was an issue with one of your tasks. When you complete all the tasks, you’ll get a confirmation email.

What’s my responsibility as an advertiser?

As stated in the Google Ads Terms & Conditions, you’re solely responsible for your use of Google Ads. For example, submitting false info will be a violation of the Circumventing Systems policy and result in the suspension of your account. Google Ads uses its best efforts to review and verify the provided info as part of verification, but in doing so doesn’t guarantee or assume responsibility for your content or activity.

Why am I being asked to get verified again?

There’s many reasons why Google Ads may ask you to get verified again. Usually, it’s because there were significant changes in your Google Ads account, including making changes to your payments profile.


Timelines for verification

Your timeline for completing verification depends on whether your verification includes a deadline or not.

Learn more about Timelines for verification.


Tasks required for verification

Google Ads will notify you via an in-account notification or an email when you need to complete advertiser verification. The amount and types of tasks will depend on your account, billing set-up, and other factors.

Learn more about Tasks required for verification.



Issues with submitting documents

If there is an issue with your task, it means that Google couldn’t verify your info. This usually happens because there was an issue with the submitted documents.

Learn more about how to Fix issues with your documents.


Change name or ownership

If you need to make changes to the name for ad disclosure or payments profile account type, you may need to provide additional documentation or information to verify your requested changes.

Learn more about how to Change name or ownership.



Ads transparency

Ads served on Google platforms, such as Google Search and YouTube, can be found in the Ads Transparency Center. People can search for an advertiser and see info about the advertiser and their ads.

Learn more about Ads transparency.



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