Expanded URL: Definition - Google Ads Help (original) (raw)
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Glossary
- 1 of 197
[GA4] Consent signal - 2 of 197
About change history - 3 of 197
About net cost - 4 of 197
About On-target reach - 5 of 197
About the Ad preview and diagnosis tool - 6 of 197
About top and absolute top metrics - 7 of 197
About URL parameters - 8 of 197
Absolute top ads - 9 of 197
Account budgets - 10 of 197
Active View - 11 of 197
Actual cost-per-click (CPC): Definition - 12 of 197
Ad assets - 13 of 197
Ad formats - 14 of 197
Ad group default bids - 15 of 197
Ad group: Definition - 16 of 197
Ad Rank thresholds: Definition - 17 of 197
Ad Rank: Definition - 18 of 197
Ad status: Definition - 19 of 197
Ad Strength: Definition - 20 of 197
AdSense - 21 of 197
Advertising policies - 22 of 197
Algorithm: Definition - 23 of 197
All conversions: Definition - 24 of 197
Alternate email address - 25 of 197
Asset groups: Definition - 26 of 197
Associations view - 27 of 197
Auction - 28 of 197
Auto-tagging: Definition - 29 of 197
Automated bid strategy: Definition - 30 of 197
Automatic payments - 31 of 197
Automatic placements: Definition - 32 of 197
Average cost-per-click (Avg. CPC): Definition - 33 of 197
Average CPA: Definition - 34 of 197
Average daily budget: Definition - 35 of 197
Average product price (beta): Definition - 36 of 197
Bid adjustment: Definition - 37 of 197
Billed cost: Definition - 38 of 197
Bulk edits: Definition - 39 of 197
Business Profile: Definition - 40 of 197
Cache - 41 of 197
Campaign draft: Definition - 42 of 197
Campaign experiment: Definition - 43 of 197
Campaign group: Definition - 44 of 197
Campaign status: Definition - 45 of 197
Campaign: Definition - 46 of 197
Card verification number (CVN) - 47 of 197
Click: Definition - 48 of 197
Clickthrough rate (CTR): Definition - 49 of 197
Co-viewing: Definition - 50 of 197
Combined segments: Definition - 51 of 197
Consolidated billing - 52 of 197
Contextual targeting - 53 of 197
Conversion action: Definition - 54 of 197
Conversion cycle: Definition - 55 of 197
Conversion page: Definition - 56 of 197
Conversion rate: Definition - 57 of 197
Conversion tracking: Definition - 58 of 197
Conversion value per cost: Definition - 59 of 197
Conversion window: Definition - 60 of 197
Cookie: Definition - 61 of 197
Cost per action: Definition - 62 of 197
Cost per install: Definition - 63 of 197
Cost-per-click (CPC): Definition - 64 of 197
Cost-per-thousand impressions (CPM): Definition - 65 of 197
Cost-per-view (CPV): Definition - 66 of 197
Cost: Definition - 67 of 197
CSV file: Definition - 68 of 197
Customer ID: Definition - 69 of 197
D-U-N-S number - 70 of 197
Daily spending limit: Definition - 71 of 197
Data source - 72 of 197
Deep link: Definition - 73 of 197
Definition: Performance Max channel - 74 of 197
Destination ID: Definition - 75 of 197
Destination URL: Definition - 76 of 197
Destination: Definition - 77 of 197
Different types of Google Ads promotional offers - 78 of 197
Disapproved: Definition - 79 of 197
Display Network: Definition - 80 of 197
Display partners - 81 of 197
Display URL: Definition - 82 of 197
Domain - 83 of 197
Domain URL extension: Definition - 84 of 197
E.164 format: Definition - 85 of 197
Eligible (limited all locations): Definition - 86 of 197
Eligible (limited): Definition - 87 of 197
Eligible (Strongly restricted): Definition - 88 of 197
Eligible: Definition - 89 of 197
Encryption: Definition - 90 of 197
End Date: Definition - 91 of 197
Ended campaign: Definition - 92 of 197
Enhanced CPC (ECPC): Definition - 93 of 197
Error sites - 94 of 197
Expanded URL: Definition - 95 of 197
Filter: Definition - 96 of 197
First page bid estimate: Definition - 97 of 197
First position bid estimate: Definition - 98 of 197
Fix "Limited by budget" bid adjustments - 99 of 197
Frequency capping: Definition - 100 of 197
Frequency: Definition - 101 of 197
GBRAID URL parameter - 102 of 197
Google Account: Definition - 103 of 197
Google Ads API - 104 of 197
Google Ads: Definition - 105 of 197
Google Analytics - 106 of 197
Google Click Identifier (GCLID): Definition - 107 of 197
Google forwarding number - 108 of 197
Google Network - 109 of 197
Google tag ID: Definition - 110 of 197
Hashed data: Definition - 111 of 197
Hashing: Definition - 112 of 197
Hotel eligible impressions: Definition - 113 of 197
Image ad: Definition - 114 of 197
Impressions (co-viewed): Definition - 115 of 197
Impressions: Definition - 116 of 197
In-app actions: Definition - 117 of 197
In-line editing: Definition - 118 of 197
Installs: Definition - 119 of 197
Interactions: Definition - 120 of 197
Invalid clicks: Definition - 121 of 197
Inventory filters: Definition - 122 of 197
IP address - 123 of 197
Key event, Conversion & Purchase definition - 124 of 197
Keyword matching options: Definition - 125 of 197
Keyword Planner: Definition - 126 of 197
Keywords - 127 of 197
Landing page - 128 of 197
Location targeting - 129 of 197
Low data - 130 of 197
Low search volume: Definition - 131 of 197
Manual bidding in Search Partner Network - 132 of 197
Manual CPC bidding - 133 of 197
Manual payments - 134 of 197
Maximize clicks: Definition - 135 of 197
Maximum CPC bid: Definition - 136 of 197
Mobile ad - 137 of 197
Mobile Device ID: Definition - 138 of 197
Monthly invoicing - 139 of 197
Monthly spending limit: Definition - 140 of 197
Multiple sign-in: Definition - 141 of 197
Native ads: Definition - 142 of 197
Negative broad match: Definition - 143 of 197
Negative exact match: Definition - 144 of 197
Negative keyword: Definition - 145 of 197
Negative phrase match: Definition - 146 of 197
Non-product clicks: Definition - 147 of 197
Not eligible: Definition - 148 of 197
On-target precision (OTP): Definition - 149 of 197
Organic search result - 150 of 197
Pacific Time (PST or PDT) - 151 of 197
Parked domain site - 152 of 197
Path - 153 of 197
Payment method - 154 of 197
Payments profile - 155 of 197
Pending campaign: Definition - 156 of 197
Placement targeting: Definition - 157 of 197
Placements: Definition - 158 of 197
Play rate - 159 of 197
Population: Definition - 160 of 197
Portfolio bid strategy: Definition - 161 of 197
Product and listing groups - 162 of 197
Product clicks: Definition - 163 of 197
Product data - 164 of 197
Prominence - 165 of 197
Publisher purchased, organic, and unknown clicks: Definition - 166 of 197
Recommended average daily budget: Definition - 167 of 197
Referrer URL - 168 of 197
Responsive ads: Definition - 169 of 197
Return on investment (ROI) - 170 of 197
Search Network: Definition - 171 of 197
Search partners: Definition - 172 of 197
Search terms report: Definition - 173 of 197
Segment: Definition - 174 of 197
Served cost: Definition - 175 of 197
Serving status (previously family status): Definition - 176 of 197
SHA-256 Algorithm: Definition - 177 of 197
Shopping ad: Definition - 178 of 197
Shortform and longform videos - 179 of 197
Smart Bidding: Definition - 180 of 197
Statistics table: Definition - 181 of 197
Subdomain: Definition - 182 of 197
Target cost-per-thousand impressions (tCPM): Definition - 183 of 197
Target CPA bidding: Definition - 184 of 197
Targeting method - 185 of 197
Text ad - 186 of 197
Text overlay ad - 187 of 197
Top ads - 188 of 197
Top of page bid estimate: Definition - 189 of 197
Tracking template: Definition - 190 of 197
TrueView view rate: Definition - 191 of 197
Under review: Definition - 192 of 197
Unique Reach: Definition - 193 of 197
URL - 194 of 197
User id: Definition - 195 of 197
Video publisher - 196 of 197
View-through conversion window: Definition - 197 of 197
Your data
