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Google Ads

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  Your guide to Google Ads8 steps to prepare your campaign for successChoose the right campaign typeDetermine your advertising goals How Google Ads can work for your industryGoogle Ads specs: ad formats, sizes, and best practicesMore advertising toolsGoogle Ads basicsGoogle Ads privacyGlossary
• Campaigns
  Performance MaxAI Max for Search campaignsSearch campaignsDisplay campaignsSmart CampaignsApp campaignsShopping adsVideo campaignsHotel campaignsDemand Gen campaignsCall campaignsThings to do
• Explore features
  Ads, assets & landing pagesAd groupsKeywordsBiddingTargetingMeasure resultsBulk uploads & editsCampaign settings
• Optimize performance
  12 tips to advertising with Google AdsGoogle Ads Best PracticesOptimization featuresCreate effective Search adsGenerative AI tools in Google AdsImprove with AI-powered SearchFinding success with Smart BiddingMeasure resultsOptimize performance with Web to App ConnectGoogle Ads training on SkillshopThe Google Ads mobile app
• Account & billing
  BillingAccount settingsAccount accessManager accountsAccount security and safetyCancel or reactivate your accountWorking with client accountsUseful tools
• Fix issues
  Ad disapprovals and reviewsBilling & paymentsPolicy issuesPerformance issuesAccount access issuesReporting issuesRequest implementation support for Google Ads and YouTube ReserveGoogle Ads API
• Google Partners
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How can we help you?

Browse help topics

Start advertising

Your guide to Google Ads

8 steps to prepare your campaign for success

Choose the right campaign type

Determine your advertising goals

How Google Ads can work for your industry

Google Ads specs: ad formats, sizes, and best practices

More advertising tools

Google Ads basics

Google Ads privacy

Glossary

Ads Success Guide

Campaigns

Performance Max

AI Max for Search campaigns

Search campaigns

Display campaigns

Smart Campaigns

App campaigns

Shopping ads

Video campaigns

Hotel campaigns

Demand Gen campaigns

Call campaigns

Things to do

Explore features

Ads, assets & landing pages

Ad groups

Keywords

Bidding

Targeting

Measure results

Bulk uploads & edits

Campaign settings

Optimize performance

12 tips to advertising with Google Ads

Google Ads Best Practices

Optimization features

Create effective Search ads

Generative AI tools in Google Ads

Improve with AI-powered Search

Finding success with Smart Bidding

Measure results

Optimize performance with Web to App Connect

Google Ads training on Skillshop

The Google Ads mobile app

Account & billing

Billing

Account settings

Account access

Manager accounts

Account security and safety

Cancel or reactivate your account

Working with client accounts

Useful tools

Fix issues

Ad disapprovals and reviews

Billing & payments

Policy issues

Performance issues

Account access issues

Reporting issues

Request implementation support for Google Ads and YouTube Reserve

Google Ads API

Google Partners

Google Partners Program

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