About Location Manager - Google Ads Help (original) (raw)

Location Manager helps you easily manage and view your business locations. With Location Manager, you have a central location in the Google Ads front end for all of your store data, making it easier to keep track of your store configuration and make changes as needed.

This article provides an overview of Location Manager, its benefits and features, and how to access it.

On this page

Benefits

With Location Manager, you can:

How to access Location Manager

  1. Go to Shared library within the Tools menu Tools Icon.
  2. Select Location manager.

From here, you can access the “Business locations” page, “Location groups” page, and “Settings” page. Learn more about the pages below.

Business locations

All your business locations are shown in this table. You can review the columns to verify that all information about your locations is correct. If you haven’t linked any business locations yet, you can click on the blue icon to start location linking.

After the locations are linked and synced, check the Status column to determine if the locations comply with Google Ads policies. Any disapproved location is marked as "Not eligible". When you hover over the status, a pop-up will show more details with an option to appeal. Learn more about disapproval reasons and location asset requirements.

Location groups

Location groups allow you to more easily manage locations in your campaigns from within Google Ads. You can choose a subset of business locations to form a location group for campaigns or ad groups to use for more fine-grained targeting control. Learn more About location groups and filtering.

Settings

You can configure settings related to how business locations behave in Google Ads.

Opt out of using Google Business Profile merchant photos in Google Ads

If your Google Ads account is linked to a Google Business Profile, Google Ads can enhance your Ads campaigns with photos and rich media uploaded by owners or managers of the linked Google Business Profile, helping you achieve your performance goals. This does not include end-users’ photos or rich media (often referred to as user-generated content or UGC). If you don’t want Google Ads to use merchant photos or rich media while still preserving the location assets, follow the steps below to opt out.

Note: If you opt out of using Google Business Profile merchant photos in Google Ads, Google will preserve the original location assets in your account, which means local ads can continue to run without merchant photos. Your merchant photos won’t be used unless you manually upload them to Google Ads. They will continue to be used in organic Google search results.

  1. Go to Location manager within the Tools icon Tools Icon.
  2. Under "Settings", select Google Business Profile merchant photos.
  3. To opt out, uncheck the checkbox.
    • Note: If you opt out, your ads won’t be enhanced with Google Business Profile merchant photos.
  4. Select Save.

Opt out of using Google-owned rich media in Google Ads

Google has an extensive library of rich media, including photos, videos, text, icons, and 3D assets. If available for your linked business locations, Google Ads can incorporate rich media into your Google Ads account’s campaigns to help you achieve your performance goals. To opt out:

  1. Go to Location manager within the Tools icon Tools Icon.
  2. Under "Settings", select Google-owned rich media.
  3. To opt out, uncheck the checkbox.
    • Note: If you opt out, your ads won’t be enhanced with Google-owned rich media.
  4. Select Save.

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