About Integrated Conversion Measurement for App Campaigns (original) (raw)

Platform and regulatory changes have made it more challenging to understand the full impact and performance of your App campaigns. Google’s Integrated Conversion Measurement (ICM) solution directly addresses these challenges by offering more accurate and comprehensive cross-channel attribution across iOS and Android in your third-party App Attribution Partner interfaces. Ultimately, with improved reporting visibility, you will be able to make more informed business decisions and improve return on ad spend.

Note: Availability for this solution will be gradually rolling out starting in May 2025 and we will be continuously implementing updates to enhance the accuracy of our models. Reach out to your App Attribution Partner (AAP) for more information.

Benefits of using Integrated Conversion Measurement

Google’s Integrated Conversion Measurement is an innovative protocol which provides more real-time, comprehensive, and accurate attribution in your third-party App Attribution Partner interfaces. With this solution, you can gain a clearer picture of how your App campaigns for installs are driving conversions across both iOS and Android devices, providing actionable insights to effectively optimize campaign performance and allocate budgets.

Key benefits:

• Enhanced reporting across iOS & Android: Enables real-time and event-level reporting of your campaign performance. On iOS, advertisers will get improved reporting for app conversions from iOS 14+ users. On Android, advertisers will get better reporting for app conversions from the European Economic Area (EEA) or when a user opts out of device-level permissions.
• Privacy-preserving techniques: Incorporates innovative technologies, such as on-device conversion measurement, to improve measurement accuracy, all without compromising user privacy.
• Flexible integrations: Integrates reporting improvements for advertisers using third-party App Attribution Partners, and for those using the App Conversion Tracking API for attribution.

Eligibility requirements to get started

For iOS: To enable this solution, follow these steps:

1. Have an active iOS App campaign for install with Google Ads.
2. Implement on-device conversion measurement using event data.
3. Update to the latest version of your third-party App Attribution Partner SDK. Please note availability by partner may vary, so reach out to them directly to understand their timeline.
   • If you are using a server-to-server integration, you need to pass the on-device measurement “info” string to your App Attribution Partner. For more information, reach out to your respective partner.

For Android: There are no actions that you need to take in order to gain access to this solution. Measurement improvements will roll out automatically with your App Attribution Partners, when available.

Related links

• About tracking app conversions with an App Attribution Partner
• About on-device conversion measurement
• About app campaigns
• Best practices guide: Setting up your App campaigns
• Updates to iOS 14 campaign measurement

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