Conversion window: Definition - Google Ads Help (original) (raw)
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The number of days after an ad interaction (such as an ad click or video view) during which a conversion will be recorded.
- If you pick 30 days, then conversions that happen within 30 days after an ad interaction are tracked.
- A shorter conversion window will reduce the number of conversions your account records for this conversion action. To set or change your conversion windows, see the article About conversion windows.
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Glossary
- 1 of 194
[GA4] Consent signal - 2 of 194
About change history - 3 of 194
About net cost - 4 of 194
About On-target reach - 5 of 194
About the Ad preview and diagnosis tool - 6 of 194
About top and absolute top metrics - 7 of 194
About URL parameters - 8 of 194
Absolute top ads - 9 of 194
Account budgets - 10 of 194
Active View - 11 of 194
Actual cost-per-click (CPC): Definition - 12 of 194
Ad assets - 13 of 194
Ad formats - 14 of 194
Ad group default bids - 15 of 194
Ad group: Definition - 16 of 194
Ad Rank thresholds: Definition - 17 of 194
Ad Rank: Definition - 18 of 194
Ad status: Definition - 19 of 194
Ad Strength: Definition - 20 of 194
AdSense - 21 of 194
Advertising policies - 22 of 194
Algorithm: Definition - 23 of 194
All conversions: Definition - 24 of 194
Alternate email address - 25 of 194
Asset groups: Definition - 26 of 194
Associations view - 27 of 194
Auction - 28 of 194
Auto-tagging: Definition - 29 of 194
Automated bid strategy: Definition - 30 of 194
Automatic payments - 31 of 194
Automatic placements: Definition - 32 of 194
Average cost-per-click (Avg. CPC): Definition - 33 of 194
Average CPA: Definition - 34 of 194
Average daily budget: Definition - 35 of 194
Average product price (beta): Definition - 36 of 194
Bid adjustment: Definition - 37 of 194
Billed cost: Definition - 38 of 194
Bulk edits: Definition - 39 of 194
Business Profile: Definition - 40 of 194
Cache - 41 of 194
Campaign draft: Definition - 42 of 194
Campaign experiment: Definition - 43 of 194
Campaign group: Definition - 44 of 194
Campaign status: Definition - 45 of 194
Campaign: Definition - 46 of 194
Card verification number (CVN) - 47 of 194
Click: Definition - 48 of 194
Clickthrough rate (CTR): Definition - 49 of 194
Co-viewing: Definition - 50 of 194
Combined segments: Definition - 51 of 194
Consolidated billing - 52 of 194
Contextual targeting - 53 of 194
Conversion action: Definition - 54 of 194
Conversion cycle: Definition - 55 of 194
Conversion page - 56 of 194
Conversion rate: Definition - 57 of 194
Conversion tracking: Definition - 58 of 194
Conversion value per cost: Definition - 59 of 194
Conversion window: Definition - 60 of 194
Cookie: Definition - 61 of 194
Cost per action: Definition - 62 of 194
Cost per install: Definition - 63 of 194
Cost-per-click (CPC): Definition - 64 of 194
Cost-per-thousand impressions (CPM): Definition - 65 of 194
Cost-per-view (CPV): Definition - 66 of 194
Cost: Definition - 67 of 194
CSV file: Definition - 68 of 194
Customer ID: Definition - 69 of 194
D-U-N-S number - 70 of 194
Daily spending limit: Definition - 71 of 194
Data source - 72 of 194
Deep link: Definition - 73 of 194
Definition: Performance Max channel - 74 of 194
Destination ID: Definition - 75 of 194
Destination URL: Definition - 76 of 194
Destination: Definition - 77 of 194
Different types of Google Ads promotional offers - 78 of 194
Disapproved: Definition - 79 of 194
Display Network: Definition - 80 of 194
Display partners - 81 of 194
Display URL: Definition - 82 of 194
Domain - 83 of 194
Domain URL extension: Definition - 84 of 194
E.164 format: Definition - 85 of 194
Eligible (limited all locations): Definition - 86 of 194
Eligible (limited): Definition - 87 of 194
Eligible (Strongly restricted): Definition - 88 of 194
Eligible: Definition - 89 of 194
Encryption: Definition - 90 of 194
End Date: Definition - 91 of 194
Ended campaign: Definition - 92 of 194
Enhanced CPC (ECPC): Definition - 93 of 194
Error sites - 94 of 194
Expanded URL: Definition - 95 of 194
Filter: Definition - 96 of 194
First page bid estimate: Definition - 97 of 194
First position bid estimate: Definition - 98 of 194
Fix "Limited by budget" bid adjustments - 99 of 194
Frequency capping: Definition - 100 of 194
Frequency: Definition - 101 of 194
GBRAID URL parameter - 102 of 194
Google Account: Definition - 103 of 194
Google Ads API - 104 of 194
Google Ads: Definition - 105 of 194
Google Analytics - 106 of 194
Google Click Identifier (GCLID): Definition - 107 of 194
Google forwarding number - 108 of 194
Google Network - 109 of 194
Google tag ID: Definition - 110 of 194
Hashed data: Definition - 111 of 194
Hashing: Definition - 112 of 194
Hotel eligible impressions: Definition - 113 of 194
Image ad: Definition - 114 of 194
Impressions (co-viewed): Definition - 115 of 194
Impressions: Definition - 116 of 194
In-app actions: Definition - 117 of 194
In-line editing: Definition - 118 of 194
Installs: Definition - 119 of 194
Interactions: Definition - 120 of 194
Invalid clicks: Definition - 121 of 194
Inventory filters: Definition - 122 of 194
IP address - 123 of 194
Key event, Conversion & Purchase definition - 124 of 194
Keyword matching options: Definition - 125 of 194
Keyword Planner: Definition - 126 of 194
Keywords: Definition - 127 of 194
Landing page - 128 of 194
Location targeting - 129 of 194
Low data - 130 of 194
Low search volume: Definition - 131 of 194
Manual CPC bidding - 132 of 194
Manual payments - 133 of 194
Maximize clicks: Definition - 134 of 194
Maximum CPC bid: Definition - 135 of 194
Mobile ad - 136 of 194
Mobile Device ID: Definition - 137 of 194
Monthly invoicing - 138 of 194
Monthly spending limit: Definition - 139 of 194
Multiple sign-in: Definition - 140 of 194
Native ads: Definition - 141 of 194
Negative broad match: Definition - 142 of 194
Negative exact match: Definition - 143 of 194
Negative keyword: Definition - 144 of 194
Negative phrase match: Definition - 145 of 194
Not eligible: Definition - 146 of 194
On-target precision (OTP): Definition - 147 of 194
Organic search result - 148 of 194
Pacific Time (PST or PDT) - 149 of 194
Parked domain site - 150 of 194
Path - 151 of 194
Payment method - 152 of 194
Payments profile - 153 of 194
Pending campaign: Definition - 154 of 194
Placement targeting: Definition - 155 of 194
Placements: Definition - 156 of 194
Play rate - 157 of 194
Population: Definition - 158 of 194
Portfolio bid strategy: Definition - 159 of 194
Product and listing groups - 160 of 194
Product data - 161 of 194
Prominence - 162 of 194
Publisher purchased, organic, and unknown clicks: Definition - 163 of 194
Recommended average daily budget: Definition - 164 of 194
Referrer URL - 165 of 194
Responsive ads: Definition - 166 of 194
Return on investment (ROI) - 167 of 194
Search Network: Definition - 168 of 194
Search partners: Definition - 169 of 194
Search terms report: Definition - 170 of 194
Segment: Definition - 171 of 194
Served cost: Definition - 172 of 194
Serving status (previously family status): Definition - 173 of 194
SHA-256 Algorithm: Definition - 174 of 194
Shopping ad: Definition - 175 of 194
Shortform and longform videos - 176 of 194
Smart Bidding: Definition - 177 of 194
Statistics table: Definition - 178 of 194
Subdomain: Definition - 179 of 194
Target cost-per-thousand impressions (tCPM): Definition - 180 of 194
Target CPA bidding: Definition - 181 of 194
Targeting method - 182 of 194
Text ad - 183 of 194
Text overlay ad - 184 of 194
Top ads - 185 of 194
Top of page bid estimate: Definition - 186 of 194
Tracking template: Definition - 187 of 194
TrueView view rate: Definition - 188 of 194
Under review: Definition - 189 of 194
Unique Reach: Definition - 190 of 194
URL - 191 of 194
User id: Definition - 192 of 194
Video publisher - 193 of 194
View-through conversion window: Definition - 194 of 194
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