Google Ads AI Essentials 2.0 (original) (raw)

NEW: Apply the AI Essentials to your marketing in just a few clicks, in your account.

Be ready for tomorrow, today with the Google Ads AI Essentials. This valuable assessment helps you prioritize how to best use Google AI in your advertising. We’ve organized it into four key categories: AI Data Strength, AI Content Strength, AI Performance Strength, and Agentic capabilities. Within each, you’ll find everything you need to maximize your growth with Google AI. Plus, the AI Essentials are recommended right inside Google Ads, ready for you in just a few clicks.

AI Data Strength

Build a trusted decision engine with first-party data & measurement.

Data

• Connect your first-party data, and upgrade your tag in the newly launched Data Manager. Use data sources including your website and CRM to unlock new signals.

Measurement

• Measure incrementality with experiments across many campaign types in Google Ads, with lower budget requirements and improved methodology. Coming soon globally.
• Optimize the full value of your budget with Meridian and the Budgeting Tool in Google Analytics, coming soon globally.

AI Content Strength

Supercharge your AI with strong content & creative assets.

Content & SEO

• Create original, user-focused content for paid media, and leverage Creator Partnerships, available now.
• To succeed with SEO in the AI era, craft helpful content, measure true value, aid crawlers, and build quality with AI. Revisit our updated guidance here.

Creative

• Generate high-quality creative assets through Asset Studio (available globally) and explore image to video capabilities with Veo and Imagen, available now in Merchant Center and Ads campaigns.

Video Reach & Video View Campaigns

• Access format controls now available in Video View Campaigns.
• Help maximize reach of your non-skippable ads with Video Reach Campaigns Non Skips, now available in beta globally.

AI Performance Strength

Adopt the Power Pack.

Performance Max

• Set up asset best practices, like maximizing your asset variety, and opting into final URL expansion.
• Access search terms reporting, coming soon globally, and channel performance reporting and diagnostics, now available in beta globally.

Search Ads

• Activate AI Max for Search campaigns to drive performance on new, relevant queries, and expand reach to AI surfaces with personalized creatives and landing pages in just one click. Coming soon globally in beta.

Demand Gen

• Set up lookalike audiences and adopt video enhancements.
• Use channel controls to customize your media mix.

Agentic

Harness agentic capabilities to support, optimize, and advise.

• Get personalized help from our AI experts in Ads, Analytics, and for all your needs across the web. Coming soon.*

*This product uses AI and may display inaccurate info. Your chat activity may be used to improve the product and your use is subject to Google’s Terms, AI Use Policy, and Privacy Policy. Learn more.

Check out everything we announced at Google Marketing Live 2025

here

.

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