About advanced format options for responsive display ads (original) (raw)

When you create responsive display ads in Google Ads, those ads are automatically generated in various combinations from the headlines, images, and descriptions you add. During the ad creation process, you have advanced format options available for use. These options are: asset enhancements, auto-generated videos, and native formats.

Asset enhancements

This feature lets Google enhance your assets to drive better performance out of your ads, and create even better looking ads. Modifications include:

Help improve your assets with the following AI-based enhancements:

Image expansion: Adjusts the dimensions of an asset using Google AI to improve the performance, fit, and finish of the ad impression.
Resolution improvement: Enhances an image using Google AI to increase resolution and sharpen the image.
Animated images: Turns static images into more engaging animated assets to improve ad performance.
Ad backgrounds: Applies generic background decorations to certain ad treatments to improve ad performance.
Font updates: We use AI to intelligently select which typography options perform best at an ad impression level.
Keyword highlights: AI will skillfully highlight impactful keywords in your text assets to drive user’s attention.

Auto-generated videos

This feature lets Google create your video ads by combining your headlines, descriptions, and images. Auto-generated video ads are eligible to show on various placements on the web and in apps, and increase your ads reach. If you've already added your own video content, then your ads won't use auto-generated videos. Learn more About auto-generated videos for responsive display ads

Native formats

This feature will generate ads using native formats to expand your reach to more publishers, including YouTube and Gmail. Adding native formats might also improve ad performance.

1.91:1 marketing images

These advanced format options don't affect dynamic ads or call-to-action text.

Specifications


Recommended dimensions: 600px X 314px Required:	Recommended dimensions: 1200px X 628px Required:	Maximum file size: 5MB Required:	Maximum number of images allowed: 15 This includes 1:1 images.

1:1 marketing images

Specifications


Recommended dimensions: 300px X 300px Required:	Recommended dimensions: 1200px X1200px Required:	Maximum file size: 5MB Required:	Maximum number of images allowed: 15 This includes 1:1 images.

9:16 marketing images

Specifications


Recommended dimensions: 600px X 1067px	Recommended dimensions: 900px X 1600px	Maximum file size: 5MB Recommended	Maximum number of images allowed: 15 This includes 1.91:1 and 1:1 images.

Best practices


Recommended images: 5-10 per aspect ratio	Use high quality images	Don't overlay text, logos, or buttons


Make product or service the focus of the image	Avoid collage image	Avoid digital composite backgrounds

1:1 logos

Specifications


Recommended dimensions: 300 X 300px Required:	Recommended dimensions: 1200px X 1200px Required:	Maximum file size: 5MB Required:	Maximum number of images allowed: 5 This includes 4:1 images.

Best practices


Centered and carefully cropped	Limit white space or padding to 1/16th of total logo size	Transparent background preferred	Avoid small text or “flair”; copyright/trademark symbols

4:1 logos

Specifications


Recommended dimensions: 512px X 128px Required:	Recommended dimensions: 1200px X 300px Required:	Maximum file size: 5MB Required:	Maximum number of images allowed: 5

Videos

Specifications


YouTube URL Required:	Max number allowed: 5

Best practices


Cover top aspect ratios (2 per landscape and portrait, 1 for square)	30 seconds or less	Grab attention within first 2 seconds

Diversify content	Communicate visually	Don't overlay text, logos, or buttons

Character count

Specifications


Short headline: 30 characters Required:	Long headline: 90 characters Required:	Descriptions: 90 Characters Required:	Business name: 25 Characters Required: