Understand promotional content - Play Console Help (original) (raw)

Note: For game titles, access to featuring, deep links, and audience targeting is available to all members of the Google Play Games Level Up+ program.

Promotional content is a self-service tool in Google Play that lets you showcase fresh and timely content, such as special offers, limited-time events, and major updates.

Using promotional content can help you:

• Engage with users outside of your app.
• Encourage users to open or reinstall your app.
• Drive participation in offers, such as a discount or a store-wide sale.
• Attract new users to download your title.

Promotional content appears across the Google Play Store, including the Apps or Games tab, the Events tab, search results, and your store listing page. The Events tab is only available for games in select regions: Australia, Brazil, Canada, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Mexico, Russia, Taiwan, Türkiye, the UK, and the US.

Types of promotional content

To ensure your content has the maximum reach and impact, you must select the correct content type. Misclassified content may have limited visibility.

• Offers: These are discounts, free rewards, or subscription trials. They can be digital goods managed by Google Play's billing system, free digital items managed by your own system, or physical goods and services.
  • Discounts: A percentage or flat-rate discount on items, categories, or your entire shop (for example, "20% off your first order").
  • Value-adds: Incremental value or bundles (for example, "50 gems for the price of 20").
  • Free-of-charge rewards: Time-limited free items to encourage users to try your product (for example, "Claim a limited-time costume this weekend").
  • Subscription trials: A free trial or discounted introductory price to encourage sign-ups (for example, "Free 7-day trial" or "50% off your first month").
• Time-limited events: These are non-offer, time-limited moments happening in your app or game.
  • Real-time: Events where all users can participate simultaneously (for example, a live-streamed sporting event).
  • Competitions or challenges: Events where users compete for rewards or rankings (for example, a tournament to find the best player).
  • Special: Unique events that don't fit other categories (for example, a crossover event with another game).
• Major updates: These include significant new features or content.
  • New features and announcements: New capabilities, functionality, or major announcements (for example, a new way to share content in a social media app).
  • New content: Newly created or available content within the app (for example, new movies in a streaming app or new levels in a game).
  • Pre-registration announcements: Updates for users who have pre-registered for a game, such as new content, milestone rewards, or release announcements.

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