Showcase your app with YouTube videos on Google Play (original) (raw)
Note: Access to YouTube videos on Google Play is available to selected Apps and members of the Google Play Games Level Up program.
You can engage your audience on Google Play by featuring YouTube videos on your app's store listing or other prominent areas on the Play Store.
Overview
By adding one or more YouTube channels or playlists via Play Console, you can showcase your app's features, gameplay, and updates to re-engage users, which can have a number of benefits:
- You can showcase your content on Google Play by linking YouTube videos through the Play Console. The implementation of this feature is tailored specifically for Apps and Games:
- For Apps: You can link a single, dedicated YouTube playlist to feature your content.
- For Games: You have the option to link multiple YouTube playlists or channels.
Adding a video presence on Google Play has a number of benefits:
- Increased visibility: Your videos will be displayed on your app's store listing and may also appear in high-traffic areas like the Apps tab. Enhanced engagement: Showcase your app's unique features and content to captivate users and encourage them to install or re-engage with your app.
Featuring YouTube videos on Google Play
You can request to feature YouTube videos on Google Play by following each of the steps below.
Prerequisite: Request necessary permissions
To submit YouTube videos, you'll need the Manage store presence permission in Play Console. If you don't have it, request access from your account owner or admin.
Step 1: Organize your YouTube video content
Create YouTube channels or playlists dedicated to your app. If you want to cater for specific languages and users in different countries/regions, you can add multiple channels or playlists. We recommend organizing videos by language or theme for optimal user experience.
When your content is organized, it may be helpful to make a note of the URL for each channel or playlist you plan to submit. This will save you time in step 2.
Ensure your videos comply with the guidelines below, and avoid common issues, to make sure they are eligible to be shown on Google Play.
Guidelines for YouTube videos on Google Play
To ensure your videos are eligible to appear on Google Play, please adhere to the following guidelines:
- Video visibility: Videos must be public (not private or unlisted). Playlists can be listed or unlisted.
- Monetization: Disable monetization on all videos.
- Ownership: Videos must be owned by your app or game.
- Copyright: Videos must not contain any copyrighted material that you do not have rights to.
- Video format: YouTube Shorts and live videos are not supported.
- Embeddable: Videos must be embeddable. You can check your video settings on YouTube to confirm.
- Recently uploaded: For Games, videos must have been uploaded in the last 90 days to be shown on your store listing, and within the last 21 days to be eligible to be shown on the Games tab. Videos from the last 180 days are eligible to be shown on the Apps tab.
Common issues
Videos that violate our guidelines will not be visible to users. Here are some common issues to watch out for:
- Monetized videos
- YouTube Shorts
- Live videos
- Private videos
- Videos with copyright or takedown claims
- Videos blocked in specific countries
- Videos that are not embeddable
Step 2: Submit your content in Play Console
- Open Play Console and go to the YouTube Videos page (**Grow users > Store Presence > YouTube Videos).
- Enter the URL of your YouTube channel or playlist. You can add multiple channels or playlists for different languages and regions. In this case, specify the language of your channel or playlist so that we can show it to users with matching language settings. Each channel or playlist should have videos in a single language.
Important: Ensure your videos comply with the guidelines above.
After submitting your channels and playlists, you can manage them from the YouTube Videos page in Play Console. This page provides a summary of all your submitted content, including:
- Languages and countries covered by each channel or playlist
- Status of each submission
You can also filter this list by audience to easily manage your videos.
Review your YouTube video performance on Google Play
To help you measure the impact of your video content, Google Play Console provides a performance dashboard that shows how users are interacting with your videos directly on the Play Store.
Accessing your performance data
Note: For Apps Developers, we expect performance data to be available on Play Console by end of Q1 2026.
You can find performance metrics for your featured videos by following these steps:
- Open Play Console and go to the YouTube videos page.
- You can find this page under the "Grow" section in the left menu, within Store presence.
Understanding your performance overview
The performance overview provides key metrics about how users are interacting with your videos on Google Play over the last 28 days.
| Metric | Definition |
|---|---|
| Total eligible videos | The number of your YouTube videos eligible to be shown on Google Play. A video must be owned by you, have monetization disabled, not contain copyrighted material, and be under 30 minutes. |
| Total unique viewers | The number of unique users who saw your video carousel on Google Play in the last 28 days. |
| Total unique clickers | The number of unique users who, after seeing your videos on Google Play, clicked install, update, or open in the same session, in the last 28 days. This includes clicks on the video carousel itself or on a subsequent detail page. |
| Click-through rate (CTR) | The percentage of unique viewers who, after seeing your videos, clicked install, update, or open. This is calculated as Total unique clickers divided by Total unique viewers. |
While the Play Console offers insights into video performance on Google Play, you can use YouTube Analytics for a more in-depth analysis of your video's performance.
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