Review your app's revenue and buyer data (original) (raw)

Using Play Console, you can review your app's financial data to see how your sales, managed products, and subscriptions perform over time. Revenue data is based on estimated sales (amounts paid by buyers, including tax).

View financial data

Your financial data is based on the UTC time zone and is refreshed daily. You can view financial data on the Play Console web version or app if you have the "View financial data" permission.

To view your app's financial data:

  1. Open Play Console and select the app that you want to view financial data for.
  2. Go to the Financial reports overview page (Monetize with Play > Financial reports > Overview).

Note: Several factors can prevent data from being finalized daily. These factors include:

Browse revenue reports in Play Console

Using Play Console, you can browse your app's revenue and buyer data using different breakdowns to better understand your app's performance.

Overview

On your Overview page, you can see a high-level breakdown of revenue sources, average revenue per paying user (ARPPU), and buyer information.

You'll see revenue and buyers data for the following time periods. Displayed percentages represent the change compared to the previous period.

You can also view your revenue in a local currency and in your payout currency. Make sure to apply the country filter for the currency picker to appear. To view the list of supported currencies, see Supported locations for Google Play users.

Revenue

On the Revenue table, each source that contributes to your total revenue is displayed in a row. Potential revenue sources that don't have any measurable lifetime contribution are hidden. Revenue sources can include the following:

Buyers

The Buyers table displays new and returning buyer data. To see all countries or devices with buyer data, click Show All near the bottom of your country or device list.

Here's how buyers are displayed:

Note: On the ARPPU tab, countries and devices are ordered by total revenue for the time period. Also, next to "Chart aggregation," you can select 30-day rolling average or Daily average to update the chart for your selected time period.

Revenue

On your Revenue page, you can see a chart of revenue generated over time.

Near the top of the page, you can filter your data by date range. If you have revenue from more than one country or purchase source, you can also filter by country and purchase source by selecting Add a filter.

Here are the filter options available:

Note: Because filter availability depends on your app’s revenue data, not all filter combinations are available.

You can also select to view revenue from each country in the local currency using the picker to the right of the filters. To select a local currency, filter by exactly one country.

Revenue per product

If your app offers managed products and subscriptions, look under "Revenue breakdown per product" to see a table of your app's revenue data by individual product that includes the following:

Individual product details

To see a detailed chart for an individual product on your Revenue page, click the name of a managed product or subscription.

Your product’s revenue data will be displayed on a chart. Near the top of the screen, click the tabs and filters to view other dimensions.

Near the bottom left of the chart, the following dimensions are available:

To add additional data dimensions to the chart, under the chart, check the unchecked boxes next to individual rows.

Export revenue data

App revenue reports are derived from your app's Estimated Sales Reports, which can be exported from the Financial reports page. Bulk exports contain transaction data from all revenue generating apps in CSV format. You can also export your monthly earnings reports from your Financial reports page.

Buyers

On your Buyers page, you can find more detail about your Buyers and average revenue per paying user (ARPPU). Near the center of your screen, click the tab for the report you want to see.

After selecting Buyers or ARPPU, your data will be displayed on a chart that you can filter by date range or SKU.

To add additional data dimensions to the chart, click the unchecked boxes next to individual rows near the bottom of your screen.

Time filters

Using the filters near the top right of your screen, the report can display data for the following time periods. Displayed percentages represent the change compared to the previous period.

Conversions

On your Conversions page, you can review data to help you understand users’ spending patterns over time with your app.

Near the top of each chart, you can choose to view data by weekly or monthly cohorts. You can use cohort data to compare spending patterns of users who installed your app during different time periods.

Using the filters near the top right of your screen, you can see data for the following time periods:

Note: Cohort groups are defined by install date in PST. Spending data is updated daily.

Conversion rate

On your Conversion rate table, you can see an estimated percentage of users who have purchased an in-app item or subscription since installing your app. This data does not include app sales. You can use this data to understand what percentage of your audience are purchasing items on your app and how recent changes that you’ve made affect the conversion of a user to a paying user.

Note: Day 0 represents users who purchased an item on the same day they installed your app. Conversion percentages are cumulative.

Spending per buyer

On your Spending per buyer table, you can see, on average, an estimate of how much users have spent cumulatively since their first purchase in your app. This data does not include app sales. You can use this data to understand how your users’ spending habits change over time and the lifetime value of your paying users.

In cases where an app has a significant number of refunds compared to purchases, spending per buyer data can occasionally go down. This scenario is more likely for new cohorts with limited numbers of buyers.

Tip: If you offer a subscription on your app and see a cohort’s incremental spending getting smaller over time, it may represent users who have canceled their subscriptions.

Note: Day 0 represents the day users made their first purchase on your app. If a current week or month isn’t complete, your data will be incomplete and may change before the end of the month. Spending per buyer amounts are cumulative.

Revenue on the Play Console app

Using the Play Console app, you can get data quickly on how your app is performing.

To view your app's revenue:

  1. Open the Play Console app Console app.
  2. Select an app.
  3. In the "KPIs" section, select Revenue and Average revenue per daily active user KPIs.

To analyze your data, you can select one of the available dimensions, such as country, App version, or Android version.

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