Price [price] - Google Merchant Center Help (original) (raw)

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Use the price [price] attribute to tell users how much you’re charging for your product. This information is shown to users.

When to use

Required for each product

If the cost per unit is important to your price information, also consider submitting the unit pricing measure [unit_pricing_measure] and unit pricing base measure [unit_pricing_base_measure]attributes.

Format

Follow these formatting guidelines to make sure Google understands the data you submit.

Learn when and how to submit your product data in English.

To format your data for Content API, go to the Content API for Shopping resource

Note: To ensure that this product data attribute gets recognized by our system correctly, remember to submit your data source file in a format that we support.

Minimum requirements

These are the requirements you need to meet to show your product. If you don't follow these requirements, we disapprove your product and let you know in your Merchant Center account.

• Make sure that the price in your product data meets both the landing page and checkout requirements. Learn more About landing page requirements.
  • Submit an amount and currency that match the price on your landing page and the checkout pages. Learn more currency requirements for your target country.
  • Show the price in the currency of your target country prominently on your landing page and checkout pages.
  • Our policies prohibit the use of “See price in cart”.
  • Don’t change the price of your product on your landing page based on a user’s location. IP detection is against our guidelines and may interfere with the crawler behavior.
    * If the price of your product changes based on the user's regional location you need to join and use the regional pricing program where available.
  • Make sure that any user in the target country can buy the product for the submitted price. You may require a user to sign-up for an account.
    * If account creation through signup is necessary, it must be free and straightforward, and can be completed on the landing page or during checkout.
    * As part of signup, you may verify the new account information through an activation code sent by email or by SMS.
    * If account sign-up changes the price that the user pays for the purchase, then you must use the loyalty program [loyalty_program] attribute to submit a member price.
• Discount or coupon prices are allowed in the price **[price]** attributes if the following conditions are met:
  • The discount or coupon prices are available to every user.
  • The price after applying the discount or coupon is displayed clearly on the landing page.
    * For more advanced promotional pricing, you can use the Promotions feature.
• Don’t submit a member price in the price [price] or sale price **[sale_price]** attributes. You can only submit member prices for both paid and free programs using the loyalty program [loyalty_program] attribute, where available. Learn more about loyalty programs.
• Submit the price attribute with a value of 0 for physical goods subscriptions. The price value will be ignored and not shown. Use the subscription cost[subscription_cost] attribute to specify the period [period], period length [period_length], and amount [amount] for your subscription offers. Physical goods subscriptions are currently only available in the US for certain categories. Learn more about physical goods subscriptions.
• Display variants and their prices in a straightforward way on your landing page.
• Don’t submit products with a price that constantly changes, such as auctions and prices based on a live currency exchange.
• Keep your prices up to date. If the price changes, make sure to provide the latest price value.
• Submit all additional charges at the checkout that you charge as a merchant, and that are not already included in the price on your landing page. For example, charges such as service, processing, activation, and handling fees (excluding government-imposed charges), must be included within the total shipping cost you provide in the shipping [shipping] attribute, or through your Merchant Center shipping settings.
• Don’t include shipping costs in your price. Instead, use Merchant Center shipping settings or the shipping [shipping] attribute in the feed.
  • Submit all additional charges at the checkout that you charge as a merchant, and that are not already included in the price on your landing page with the shipping cost. For example, charges such as service, processing, activation, and handling fees that you charge (in regions where such fees are legally permitted), must be included within the total shipping cost you provide in the shipping [shipping] attribute, or through your Merchant Center shipping settings.
  • Government-imposed charges that are paid by customers should not be included in shipping charges or your price.
• Include any minimum order value in your shipping settings.
• If any import- or export-related costs will be due, either include them in the price or clearly indicate those costs on your website.
• Don't provide more than 2 digits after the decimal point. If you include more than 2 digits after the decimal point, they are automatically rounded to the nearest acceptable value. For example, 1.0234 will be rounded to 1.02 and 29.8999 will be rounded to 29.90.
• Don’t include activation fees for wireless plans in the price that you submit for mobile devices and tablets sold in the US. Wireless subscription plans aren't supported for Shopping ads and free listings in the US.
• Comply with local laws when submitting price information.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Submit a price that can be represented in the currency of your target country according to ISO 4217. For example, instead of 1.0012 USD, submit 1.01 USD. If your price can’t be represented in the currency of your target country, then we round it to a value that can.
• Enable automatic item updates for price. Automatic item updates use the Schema.org microdata on your landing page to help keep your data fresh. Keep in mind that these updates only happen when Google crawls your landing page, and you still need to resubmit your product data regularly.
• Highlight sales that promote your products. Use the sale price [sale_price] attribute to tell users how much you’re charging for your product during a sale. During the period that you specify, your sale price will show as the current price for your product. If your original and sale prices meet certain requirements, your original price may show along with the sale price, allowing people to see the difference between the two prices.

Note: The original (or strikethrough) price shown in combination with a sale prices might automatically be rounded to a whole amount due to space constraints.

• Feature member prices to promote your loyalty programs. Add member prices using the loyalty program [loyalty_program] attribute for both free and paid loyalty programs. You can set up your loyalty program to show your member price alongside the regular price [price]. Learn more about the Loyalty program [loyalty_program] attribute.
• Use currency conversion as an easy way to target a country that uses a different currency than the one on your website and in your product data. If you use currency conversion, the prices on your landing page, checkout pages, and in your product data must still match. We display the converted price in your ad or free listing, but the converted price doesn't need to appear on your landing page or at checkout. Learn more About currency conversion.

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we disapprove your product and let you know in your Merchant Center account.

Vehicle ads

• United States: Price should be the actual price for which any consumer can purchase the advertised vehicle, excluding only required government charges and fees.

Business-to-business (B2B) focused retailers

• Submit a price that includes value-added tax (VAT) if necessary for your target country. If you’re required to submit VAT in the price, then make sure that the same price including VAT is visible on your landing page and at checkout. Learn more about B2B advertising

Minimum order value

• Specify any minimum order value that you require in your shipping settings. For example, if your product costs 10 USD, and you require that users spend at least 50 USD to place an order, then that would be a minimum order value. Specify a minimum order value of 50 USD for the affected shipping service. This feature is only available in the classic Merchant Center experience.

Merchant-defined bundles and multipacks

• Submit the total price for your entire bundle or multipack. Learn more about the bundle [is_bundle] and multipack [multipack] attributes.

Products sold in bulk or minimum order quantity

• Submit the price for the minimum number of products that you require a user to purchase. Don't submit the price for only one product if a user can't purchase only one product. For example, if you sell ballpoint pens, and users must purchase at least 50 ballpoint pens to place an order, then submit the price for 50 ballpoint pens.
• The landing page of the product can also list the minimum quantity and price per unit instead of the total price for the minimum number of items sold. This information should not be confusing or misleading the shoppers.

Note: If you require a minimum total number of products (either multiples of the same product or a combination of different products) in order for a customer to complete a purchase of those products, declare the cost of the total minimum number of products as the minimum order value in your shipping settings.

Product samples

If the product you want to show is sold only in bulk quantities, but you also allow people to purchase samples individually, you can show the sample instead of the bulk quantity. To do so, submit the price of the sample in the feed, and begin the title with "sample."

Products with minimum advertised pricing agreements

• Submit the minimum advertised pricing (MAP) value as the "price" in your product data if you sell the product for less than the price allowed by third-party agreements.
• Show the MAP price on your product landing page. You can show that you charge a lower price at checkout by adding clarifying text to your product pages. For example, you could display a note such as “Add to cart for final price” and show the MAP value crossed out or dimmed. The MAP price in your product data must show on the landing page. Learn more About requirements for landing pages
• If you use microdata annotations on your website, include the MAP as the price there also.

Mobile phone or tablet sold with installment payments

• Submit the price as the total payment, including activation fees , if paid in-full up-front (as an alternative to paying in installments). This guideline only applies if installment payments are allowed in the target country. Learn more about requirements for advertising wireless products and services.

Mobile phone or tablet prepaid up-front or sold with installment payments and/or a subscription plan: Australia

• Submit the price as the total cost of the device and/or installment and/or wireless service payments, including activation fees. The price must be the total minimum cost that the customer must pay for the duration of the contract for the device plus installment and wireless service plan payments, if applicable. Learn more about requirements for advertising wireless products and services.

Mobile phone or tablet prepaid up-front or sold with installment payments: United States

• Submit the price as the total payment, if paid in-full up-front (as an alternative to paying in installments). Don’t include activation fees for wireless plans. Learn more about requirements for advertising wireless products and services.

Tax: Canada and the United States

• Don't include any taxes, such as sales tax, Goods and Services Tax (GST), value-added tax (VAT), or import tax, in the price [price] attribute.

Note: For the state of Colorado, don’t include any retail delivery fee in your product feed. Therefore, a retail delivery fee shouldn’t be included in shipping [shipping], price [price], or any other attribute. Learn more about Colorado retail delivery fee.

Note: Notice to Shopping advertisers regarding Connecticut sales and use tax:

In accordance with Conn. Gen. Stat. § 12-408f(b)(2), Google is required to notify merchants advertising on the Shopping platform of the following information:

• Connecticut imposes a sales or use tax on sales made to Connecticut purchasers
• A merchant making sales to Connecticut purchasers must collect and remit sales or use tax to the Department of Revenue Services as required by the Sales and Use Taxes Act

Learn more about the Connecticut Sales and Use Taxes Act.

Tax: Australia, Argentina, Austria, Belgium, Brazil, Chile, Colombia, Czechia, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, New Zealand, Netherlands, Norway, the Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Vietnam

• Provide the product price, including any value-added tax (VAT) or Goods and Services Tax (GST), in the price [price] attribute, and ensure that the landing page price matches the price in your product data.

Physical goods subscriptions (United States)

• Submit the subscription cost in the [subscription_cost] attribute as the total, non-discounted periodic payment, including any additional required non-governmental fees.
• Prominently state on your landing page your offer of terms of subscription. For example, add information on your landing page so users are aware of these costs before they place the order.
• Only certain product categories are allowed for Physical Goods Subscriptions:
  • Personal Care (ID: 2915)
  • Health Care (excluding prescription drugs) (ID: 491)
  • Home & Garden (ID: 536)
  • Pet Supplies (ID: 2)
  • Toys (ID: 1253)
  • Prepared Foods (ID: 5814)
  • Apparel & Accessories (ID: 166)
  • Coffee (ID: 1868)

Software subscriptions

• Submit the price for the full length of the software subscription, with a minimum of 1 year (12 months). If the prepaid subscription comes with any subsidized or free periods, then include those periods in the total price. If your subscription costs more (or less) for the first year than for the following years, submit the prepaid price for the first year. If you like, you can instead submit the prepaid price for multiple years. Learn more about submitting software subscriptions

Magazine and newspaper subscriptions

• Submit the price for the full length of the magazine or newspaper subscription, with a minimum of 1 year (12 months). If the prepaid subscription comes with any subsidized or free periods, then include those in the total price. If your subscription costs more (or less) for the first year than for the following years, submit the prepaid price for the first year. You can submit the prepaid price for multiple years.
• Clearly state in your renewal and cancellation terms whether the subscription is for a fixed term or is automatically renewed. Also explain the cancellation options and under which conditions the auto-renewal occurs after the prepaid duration has ended.
• Submit shipping cost as 0 (if shipping cost is required for your target country). For example, 0.00 USD, 0.00 EUR, 0.00 GBP. You can submit shipping costs through the shipping [shipping] attribute or through your account shipping settings.

Export and cross-border trade

• Prominently state on your website if import-related charges apply. For example, add information on your landing page or during checkout so users are aware of these costs before they place the order. Don’t submit import- or export-related costs as part of the price [price] attribute.
• Understand for which country or region you must meet price and tax requirements. If you choose to show a currency that isn't the currency of the target country or region, you must follow the price and tax requirements for the country or region that your currency is local to.

Examples

Variants

If your product comes in multiple colors or sizes, you might also have different prices for each of these variants. For example:

Phone or tablet with installment payments (US)

For more examples, go to best practices for advertising wireless products and services.

Phone or tablet with installment payments (Australia)

The installment plan includes the product cost for 12 months plus the cost of the subscription for 12 months.

For more examples, go to best practices for advertising wireless products and services.

Merchant-defined multipacks and bundles

Products with a minimum order value requirement

If you require a minimum order value, set it in your shipping settings. For example, if you require that customers order products for at least 30 EUR on your website, add a corresponding minimum order value to your shipping settings.

Products sold in bulk or minimum order quantity

Some sites may require a customer to meet a minimum order quantity of products, rather than a minimum order value, to complete a purchase. For example, if you sell sleeves of coffee capsules, you might require a user to purchase a minimum of 5 sleeves. However, if the sleeves vary in price depending on the type of coffee, you may not be able to provide a price for this minimum order quantity. In this case, you’ll need to use a minimum order value (MOV). Note that the MOV is calculated in Merchant Center using price rather than quantity, so you need to submit the highest possible price for 5 sleeves as the MOV.

Here’s how to submit your product data:

Unit pricing

Software subscription

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