Get started with YouTube Analytics - Computer (original) (raw)
You can use analytics to better understand your channel and individual video performance with key metrics and reports in YouTube Studio. To dive even deeper, you can use Advanced Mode to view an expanded analytics report where you can get specific data, compare performance, and export data. Learn more about expanded analytics reports.
Learn the basics
In this article:
- Access YouTube Analytics: Access your analytics through YouTube Studio and YouTube app.
- Overview tab: High-level summary of your content performance.
- Content tab: Your content performance with your audience.
- Reach tab: How your audience found your content.
- Engagement tab: How your audience interacts with your content.
- Audience tab: The type of audience that is watching your content.
- **Revenue tab:**View your earnings from your channel or individual video on YouTube.
- Trends tab: Explore what your audiences are viewing to get new ideas and discover content gaps for your next video.
Get to YouTube Analytics
View reports from channel level
- Sign in to YouTube Studio.
- From the left menu, click Analytics
.
View reports at the video level
- Sign in to YouTube Studio.
- From the left menu, select Content
.
- Point to your video and select Analytics
Learn about the tabs in YouTube Analytics
In YouTube Analytics, you can find different tabs that help you understand your data.
Note: Some reports may not be available on mobile devices.
Overview tab (channel or video level)
Reach tab (video level)
The Audience tab shows you who is watching your videos. The key metrics card shows your monthly audience and subscribers. You can also view what percentage of your audience are new, casual, and regular viewers. Learn more about your audience.
Note: You can access the Audience metrics on a channel or video level.
Revenue (channel or video level)
If you’re in the YouTube Partner Program, the Revenuetab helps you track your earnings on YouTube. You can access the Revenue metrics on a channel or video level. The key metrics card shows your estimated revenue. Finalized earnings appear in YouTube Analytics once your payments are added to AdSense for YouTube, typically between the 7th and 12th day of the following month. Learn more about Payment timelines for AdSense for YouTube. Learn how to check your revenue.
Note:
- Tax withholding may affect your finalized earnings, if tax withholding applies. The amount withheld is only visible in your AdSense for YouTube account.
- You can also find your revenue performance at the video level.
Trends (channel level)
The Trends tab gives you a summary of what your audience and viewers across YouTube are searching for. You can access trending insights on a channel level. The insights from the Trends tab can help you discover content gaps for videos and Shorts, and video ideas that viewers may want to watch. Learn how to use the Trends tab.
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