Joel K O Ansere | South Ural State University (original) (raw)

Joel K O Ansere

I am a young potential African born in Ghana with a great vision to travel the world to seek knowledge and education in many spheres.
Phone: +79085705158
Address: Soni Krivoy 89, Chelyabinsk, Russian Federation

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Research paper thumbnail of THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASE DECISION PROCESS: AN EMPIRICAL STUDY OF STUDENTS IN SOUTH URAL STATE UNIVERSITY, RUSSIAN FEDERATION

This research seeks to establish the extent at which social media influences of students in South... more This research seeks to establish the extent at which social media
influences of students in South Ural State University when they want to
make a decision to purchase a product or service. Moreover, the research
also establishes the relationship between social media and consumers’ process of a purchase decision. The accelerated effect of social media on businesses and consumers cannot be undermined.
Social media has gained massive popularity in
recent years with a great number of active users. With the emergence of
numerous social media platforms, it has become common for people to
identify themselves with at least one or two social media platforms. This
accelerated growth of social media over the past years in the world is
identified and discussed as well as in the Russian Federation. The process through which consumers make a decision to purchase products and services is also discussed in this research highlighting five
processes.
This research employed the simple random sampling. Data were collected
from students using Google forms. 34 students were considered in the
sampling

Research paper thumbnail of THE INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASE DECISION PROCESS: AN EMPIRICAL STUDY OF STUDENTS IN SOUTH URAL STATE UNIVERSITY, RUSSIAN FEDERATION

This research seeks to establish the extent at which social media influences of students in South... more This research seeks to establish the extent at which social media
influences of students in South Ural State University when they want to
make a decision to purchase a product or service. Moreover, the research
also establishes the relationship between social media and consumers’ process of a purchase decision. The accelerated effect of social media on businesses and consumers cannot be undermined.
Social media has gained massive popularity in
recent years with a great number of active users. With the emergence of
numerous social media platforms, it has become common for people to
identify themselves with at least one or two social media platforms. This
accelerated growth of social media over the past years in the world is
identified and discussed as well as in the Russian Federation. The process through which consumers make a decision to purchase products and services is also discussed in this research highlighting five
processes.
This research employed the simple random sampling. Data were collected
from students using Google forms. 34 students were considered in the
sampling

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