Imran Zaman | Southwest Jiaotong University (original) (raw)
Papers by Imran Zaman
Supply Chain Mapping, Sustainability, and Industry 4.0
International Journal of Procurement Management
Knowledge Management Research & Practice
Market Forces
This paper analyzes Pakistan's monetary policy transmission mechanism by considering these ch... more This paper analyzes Pakistan's monetary policy transmission mechanism by considering these channels: Interest rate Channel, Credit Channel, and Risk channel. In this study, an innovative channel, Risk Channel, is introduced to measure its impact on the monetary policy transmission mechanism by covering the annual time data from 1995 to 2020for Pakistan. This paper aims to examine the long-run and the short-run relationship between foreign debt, bank capital, and monetary policy transmission mechanism. To fulfill this objective, we intended to use Autoregressive Distributed Lag (ARDL) model to investigate long-run and short-run relations. As per the result, the risk channel represents that it is not following the cointegration benchmark. The coefficient is negative, but the probability is more significant than 0.05, which is statistically insignificant; therefore, there is no long-run relationship between the model variables. The interest rate channel represents that it ensures t...
2018 10th International Conference on Intelligent Human-Machine Systems and Cybernetics (IHMSC), Aug 1, 2018
Modern era of management has seen a rise in the level of customer engagement, which was not that ... more Modern era of management has seen a rise in the level of customer engagement, which was not that much of importance earlier. Earlier, brands tend to compete on the products or service they offer. In the recent digital era, it is much more than what a brand has to offer. The emergence of digital media has boosted the importance of customer engagement. Now, customers can easily get in touch with the companies through digital channels. Corporations use these channels to let customers aware about their offerings, ask for suggestions and recommendations, and solve the queries of the customers. This research is focus on ascertaining the relationship between customer engagement, customer satisfaction, and customer loyalty, and to identify how these factors impacts the repeat purchases in telecommunication sector. The research is based on descriptive research design; quantitative research design was trailed for questionnaire developing 5-point Likert scale technique.
Advances in Finance, Accounting, and Economics, 2022
The COVID-19 pandemic has raised serious questions about the applicability of international trade... more The COVID-19 pandemic has raised serious questions about the applicability of international trade theories. International trade has now changed its shape due to this novel coronavirus. It is a fact that no country in the world follows one trade theory. They use multiple theories for their goods and services and will continue to do so. The future of international trade theories is suspected as to which theory will be employed or any new theory of international trade will emerge. Empirical evidence illustrates the emergence of regionalization as compared to globalization. In this context, trade theories will also adjust their forms and assumptions. Therefore, this chapter reconciles international trade theories with actual data, most notably COVID-19.
Business Strategy and the Environment
The advent of blockchain technologies is transmuting the way conventional supply chains are being... more The advent of blockchain technologies is transmuting the way conventional supply chains are being managed. Due to the complexity of dealing with many actors involved in the supply chain networks, contemporary supply chains have limited visibility, transparency, and accountability. Likewise, supply chains are increasingly facing the challenge of integration and sustainability. In this vein, blockchain technologies can play a groundbreaking role in improving the traceability, accountability, and sustainability of complex supply chain networks. The present study examines the instrumentality of blockchain technologies in enabling supply chain mapping and supply chain integration. The study also tests the direct impact of blockchain technologies on supply chain sustainability. Data are collected from 132 Malaysian Electrical and Electronics firms using a close-ended questionnaire. The study employs Partial Least Squares-Structural Equation Modelling (PLS-SEM) and Partial Least Squares-Multi Group Analysis (PLS-MGA) for analyzing the hypothesized relationships. The results show that blockchain technologies do not have a direct impact on supply chain sustainability. Nevertheless, this finding reveals a robust indirect effect of BT, through SC integration and SC mapping, on the SC sustainability. The study's findings imply that the notion of the sustainable supply chain can be significantly attained by mapping upstream, midstream, and downstream supply chains. The well-mapped supply chain can further improve supply chain sustainability. The findings of the study also suggest the adoption of blockchain technologies as a broad-based strategy to attain multi-tier goals e.g., supply chain mapping, sustainability and integration.
Annals of Operations Research
International Journal of Finance & Economics, 2021
Frontiers in Psychology, 2021
Prior studies on the experiences of international students in China have mostly focused on their ... more Prior studies on the experiences of international students in China have mostly focused on their academic, sociocultural, and accommodation experiences. Hence, student health and safety, discrimination, and the services by the International Student Office (ISO) have remained unexplored. Moreover, due to the motivational differences between the students from developing and developed regions, a study that samples students from both regions may depict an exact picture of the experience of international students. Therefore, the objective of this study is to examine the influence of the dimensions (including those dimensions that have been ignored) of the experience of international students on their satisfaction. In addition, we make recommendations regarding Chinese institutes for future students based on a comparison between the students from developing and developed regions. Using hierarchical regression analysis, this study reveals that educational and non-educational experiences va...
Cogent Business & Management, 2021
Abstract This study has extended Motivation-Ability-Opportunity- Model and has developed a framew... more Abstract This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a holistic approach by testing 15 relationships for understanding green marketing. The authors distributed 415 questionnaires to the students of selected universities of Karachi and received 395 filled-in questionnaires. The study’s results support all the proposed hypotheses, and they are in line with earlier studies on green marketing (GM). The study found that green advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7), it (green satisfaction) has significant mediating roles on ethics (ET) and green buying behavior (GBB) (H8); spiritually (SP) and green buying behavior (GBB) (H9); ethics, and green satisfaction (H10); Spirituality and green satisfaction (H11). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying behavior (GBB) also mediates green brand (GB) and green satisfaction (GS) (H13). The study’s variable’s interrelationships can be judged from the results that our results also support both multi mediating effects. The current study found that the multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and green satisfaction (H15) is also significant. The theoretical and practical implications are based on empirical results.
International Journal of Emerging Markets, 2021
Purpose The primary objective of this study is to investigate the impact of a host country's ... more Purpose The primary objective of this study is to investigate the impact of a host country's corruption on the autonomy of a foreign subsidiary from a country with lower tolerance for corruption. In doing so, the study examines the moderating role of subsidiary-headquarters communication and multinational corporation's (MNC's) prior international experience in countries with a higher tolerance for corruption. Design/methodology/approach The data were collected from 182 foreign subsidiaries of 57 Malaysian MNCs operating in 16 host countries. The study employed ordinary least square (OLS) using Stata16.1 to analyze the modeled relationships. Findings The findings of this study reveal a significant positive association between the extent of corruption in the host country and the subsidiary's autonomy. The findings illustrate that an MNC's prior experience in the country with an increased tolerance for corruption does not moderate the association between corruption ...
A Study of Evaluation of Science Popularization of Science and Technology Association in China Li... more A Study of Evaluation of Science Popularization of Science and Technology Association in China Liu Chengwei, Graduate Master’s Student School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Syed Hasnain Alam Kazmi (Corresponding author) Ph.D. Scholar School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Tel: 00-86-15902844074 E-mail: hasnain@my.swjtu.edu.cn Syed Imran Zaman Ph.D. Scholar School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Dr. Tariq Jalees Associate Professor PAF-Karachi Institute of Economics and Technology College of Management Sciences Karachi, Pakistan
Effects of Sales Promotion Strategies on Brand Equity: A Cross Culture Psychology Syed Hasnain Al... more Effects of Sales Promotion Strategies on Brand Equity: A Cross Culture Psychology Syed Hasnain Alam Kazmi (Corresponding author) Ph.D. Scholar School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Tel: 00-86-15902844074 E-mail: hasnain@my.swjtu.edu.cn Hao Liaogang Associate Professor School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Syed Imran Zaman Ph.D. Scholar School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Dr. Tariq Jalees Associate Professor PAF-Karachi Institute of Economics and Technology College of Management Sciences Karachi, Pakistan
Asia Pacific Journal of Marketing and Logistics, 2021
PurposeThis research study investigates the factors that influence e-customer satisfaction, e-tru... more PurposeThis research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment. It investigates the mediation effect of e-customer satisfaction, e-trust and perceived value on repurchase intention. It also examines the moderating role of prior online experience.Design/methodology/approachBased on the adapted questionnaire, pre-recruited enumerators collected the data from five leading business universities of Karachi. They distributed 425 questionnaires and received 415 questionnaires. The study has used Partial Least Square-Structure Equation Modeling (PLS-SEM) technique for data analysis.FindingsWe have tested 20 hypotheses, of which our results do not support five, including two direct, two mediating. Our results support all the direct hypotheses except the following two: (1) delivery service affects e-satisfaction (2) customer services quality effect on trust. We...
Information Systems & Economics eJournal, 2015
Social media usage in the world and especially in Pakistan has a high growth due to which it (soc... more Social media usage in the world and especially in Pakistan has a high growth due to which it (social media) has a potential of becoming an effective marketing tool. Despite its comparatively low cost and significance, marketers are not effectively utilizing social media. Thus the aim of this study is to measure the influence (effect) of four social variables: social capital, trust, homophily and interpersonal influence on electronic word of mouth (eWOM) communication. The sample size for the study is 300 and preselected enumerator’s collected the data from the leading shopping malls of the city. Although the scales and measures adopted for this study have been earlier validated in other countries, however the same were re-ascertained on the present set of data. After preliminary analysis, including normality and validity the overall model was tested through Structural Equation Model (SEM). This was carried out in two stages - initially CFA for all the constructs was ascertained which w...
Psihologija, 2018
Counterfeiting is a worldwide issue. In order to resolve the counterfeiting problem, a new holist... more Counterfeiting is a worldwide issue. In order to resolve the counterfeiting problem, a new holistic model is developed containing 17 constructs. This empirically tested model is grounded on Theory of Reasoned Action and Theory of Planned Behaviour. The valid sample size for the study is 907 with a response rate of 95%. After preliminary analysis, the model is developed and tested in two stages. Initially, of each construct, CFA is tested followed by testing of the overall model. The model (H1) developed and empirically tested, adequately explains consumer attitude and behaviour. Attitude (H5) is the strongest predictor of purchase intention. Additionally, moral orientation (H4) is the strongest predictor of attitude, followed by personal orientation (H3) and social orientation (H2). In the case of sub-factors of social orientation, individualism (H2D) is the strongest predictor of attitude followed by informative (H2B) and collectivism (H2C). Normative (H2D) is not tested and droppe...
系统科学与信息学报(英文), 2016
The aim of this paper is to measure the effect of sensational seeking, visual merchandising and c... more The aim of this paper is to measure the effect of sensational seeking, visual merchandising and collectivism on impulsive buying behavior. Valid sample size for this study was 300 comprising of all age groups. Mall intercept method which is a kind of convenience sampling was used for collecting the data. The data was collected by preselected enumerators. Scale used for this study had established reliabilities. After ascertaining the normality of data a typical multiple steps, procedure was adopted for this study. The conceptual framework tested through Structural equation modeling and was found to be relevant in understanding the impact of predictor variables on impulsive buying behavior. A strong and positive relationship was found between sensational seeking, and no relationships were found between, collectivism and impulsive buying, and visual merchandising and impulsive buying. One of the contributions of this study is that it has explored the relationships of collectivism, and ...
Asia Pacific Journal of Marketing and Logistics, 2022
Purpose The study aims to examine the role of consumer psychological attitude, subjective norm, p... more Purpose The study aims to examine the role of consumer psychological attitude, subjective norm, perceived behavior control and pro-environmental self-identity on green food purchase intention. Also, it examines the effect of ecological conscious consumers' behavior (ECCB) on green intention and behavior. Design/methodology/approach The study has focused on the upper-middle-class segment of Karachi. The authors have used area sampling for collecting the data. Six recruited enumerators distributed 450 questionnaires in five areas of Karachi and received 423 filled-in questionnaires. The study has used the Smart PLS version for data analysis. Findings The study found that biospheric egoistic and hedonic values affect attitudes toward green products, and altruistic values have no effect on attitude. Also, the authors did not find any association between attitude and green purchase intention, but found that attitude stimulates ECCB. Subjective norms and perceived behavior control str...
Supply Chain Mapping, Sustainability, and Industry 4.0
International Journal of Procurement Management
Knowledge Management Research & Practice
Market Forces
This paper analyzes Pakistan's monetary policy transmission mechanism by considering these ch... more This paper analyzes Pakistan's monetary policy transmission mechanism by considering these channels: Interest rate Channel, Credit Channel, and Risk channel. In this study, an innovative channel, Risk Channel, is introduced to measure its impact on the monetary policy transmission mechanism by covering the annual time data from 1995 to 2020for Pakistan. This paper aims to examine the long-run and the short-run relationship between foreign debt, bank capital, and monetary policy transmission mechanism. To fulfill this objective, we intended to use Autoregressive Distributed Lag (ARDL) model to investigate long-run and short-run relations. As per the result, the risk channel represents that it is not following the cointegration benchmark. The coefficient is negative, but the probability is more significant than 0.05, which is statistically insignificant; therefore, there is no long-run relationship between the model variables. The interest rate channel represents that it ensures t...
2018 10th International Conference on Intelligent Human-Machine Systems and Cybernetics (IHMSC), Aug 1, 2018
Modern era of management has seen a rise in the level of customer engagement, which was not that ... more Modern era of management has seen a rise in the level of customer engagement, which was not that much of importance earlier. Earlier, brands tend to compete on the products or service they offer. In the recent digital era, it is much more than what a brand has to offer. The emergence of digital media has boosted the importance of customer engagement. Now, customers can easily get in touch with the companies through digital channels. Corporations use these channels to let customers aware about their offerings, ask for suggestions and recommendations, and solve the queries of the customers. This research is focus on ascertaining the relationship between customer engagement, customer satisfaction, and customer loyalty, and to identify how these factors impacts the repeat purchases in telecommunication sector. The research is based on descriptive research design; quantitative research design was trailed for questionnaire developing 5-point Likert scale technique.
Advances in Finance, Accounting, and Economics, 2022
The COVID-19 pandemic has raised serious questions about the applicability of international trade... more The COVID-19 pandemic has raised serious questions about the applicability of international trade theories. International trade has now changed its shape due to this novel coronavirus. It is a fact that no country in the world follows one trade theory. They use multiple theories for their goods and services and will continue to do so. The future of international trade theories is suspected as to which theory will be employed or any new theory of international trade will emerge. Empirical evidence illustrates the emergence of regionalization as compared to globalization. In this context, trade theories will also adjust their forms and assumptions. Therefore, this chapter reconciles international trade theories with actual data, most notably COVID-19.
Business Strategy and the Environment
The advent of blockchain technologies is transmuting the way conventional supply chains are being... more The advent of blockchain technologies is transmuting the way conventional supply chains are being managed. Due to the complexity of dealing with many actors involved in the supply chain networks, contemporary supply chains have limited visibility, transparency, and accountability. Likewise, supply chains are increasingly facing the challenge of integration and sustainability. In this vein, blockchain technologies can play a groundbreaking role in improving the traceability, accountability, and sustainability of complex supply chain networks. The present study examines the instrumentality of blockchain technologies in enabling supply chain mapping and supply chain integration. The study also tests the direct impact of blockchain technologies on supply chain sustainability. Data are collected from 132 Malaysian Electrical and Electronics firms using a close-ended questionnaire. The study employs Partial Least Squares-Structural Equation Modelling (PLS-SEM) and Partial Least Squares-Multi Group Analysis (PLS-MGA) for analyzing the hypothesized relationships. The results show that blockchain technologies do not have a direct impact on supply chain sustainability. Nevertheless, this finding reveals a robust indirect effect of BT, through SC integration and SC mapping, on the SC sustainability. The study's findings imply that the notion of the sustainable supply chain can be significantly attained by mapping upstream, midstream, and downstream supply chains. The well-mapped supply chain can further improve supply chain sustainability. The findings of the study also suggest the adoption of blockchain technologies as a broad-based strategy to attain multi-tier goals e.g., supply chain mapping, sustainability and integration.
Annals of Operations Research
International Journal of Finance & Economics, 2021
Frontiers in Psychology, 2021
Prior studies on the experiences of international students in China have mostly focused on their ... more Prior studies on the experiences of international students in China have mostly focused on their academic, sociocultural, and accommodation experiences. Hence, student health and safety, discrimination, and the services by the International Student Office (ISO) have remained unexplored. Moreover, due to the motivational differences between the students from developing and developed regions, a study that samples students from both regions may depict an exact picture of the experience of international students. Therefore, the objective of this study is to examine the influence of the dimensions (including those dimensions that have been ignored) of the experience of international students on their satisfaction. In addition, we make recommendations regarding Chinese institutes for future students based on a comparison between the students from developing and developed regions. Using hierarchical regression analysis, this study reveals that educational and non-educational experiences va...
Cogent Business & Management, 2021
Abstract This study has extended Motivation-Ability-Opportunity- Model and has developed a framew... more Abstract This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a holistic approach by testing 15 relationships for understanding green marketing. The authors distributed 415 questionnaires to the students of selected universities of Karachi and received 395 filled-in questionnaires. The study’s results support all the proposed hypotheses, and they are in line with earlier studies on green marketing (GM). The study found that green advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7), it (green satisfaction) has significant mediating roles on ethics (ET) and green buying behavior (GBB) (H8); spiritually (SP) and green buying behavior (GBB) (H9); ethics, and green satisfaction (H10); Spirituality and green satisfaction (H11). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying behavior (GBB) also mediates green brand (GB) and green satisfaction (GS) (H13). The study’s variable’s interrelationships can be judged from the results that our results also support both multi mediating effects. The current study found that the multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and green satisfaction (H15) is also significant. The theoretical and practical implications are based on empirical results.
International Journal of Emerging Markets, 2021
Purpose The primary objective of this study is to investigate the impact of a host country's ... more Purpose The primary objective of this study is to investigate the impact of a host country's corruption on the autonomy of a foreign subsidiary from a country with lower tolerance for corruption. In doing so, the study examines the moderating role of subsidiary-headquarters communication and multinational corporation's (MNC's) prior international experience in countries with a higher tolerance for corruption. Design/methodology/approach The data were collected from 182 foreign subsidiaries of 57 Malaysian MNCs operating in 16 host countries. The study employed ordinary least square (OLS) using Stata16.1 to analyze the modeled relationships. Findings The findings of this study reveal a significant positive association between the extent of corruption in the host country and the subsidiary's autonomy. The findings illustrate that an MNC's prior experience in the country with an increased tolerance for corruption does not moderate the association between corruption ...
A Study of Evaluation of Science Popularization of Science and Technology Association in China Li... more A Study of Evaluation of Science Popularization of Science and Technology Association in China Liu Chengwei, Graduate Master’s Student School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Syed Hasnain Alam Kazmi (Corresponding author) Ph.D. Scholar School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Tel: 00-86-15902844074 E-mail: hasnain@my.swjtu.edu.cn Syed Imran Zaman Ph.D. Scholar School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Dr. Tariq Jalees Associate Professor PAF-Karachi Institute of Economics and Technology College of Management Sciences Karachi, Pakistan
Effects of Sales Promotion Strategies on Brand Equity: A Cross Culture Psychology Syed Hasnain Al... more Effects of Sales Promotion Strategies on Brand Equity: A Cross Culture Psychology Syed Hasnain Alam Kazmi (Corresponding author) Ph.D. Scholar School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Tel: 00-86-15902844074 E-mail: hasnain@my.swjtu.edu.cn Hao Liaogang Associate Professor School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Syed Imran Zaman Ph.D. Scholar School of Economics and Management, Southwest Jiaotong University Chengdu 610031, Sichuan, P. R. China Dr. Tariq Jalees Associate Professor PAF-Karachi Institute of Economics and Technology College of Management Sciences Karachi, Pakistan
Asia Pacific Journal of Marketing and Logistics, 2021
PurposeThis research study investigates the factors that influence e-customer satisfaction, e-tru... more PurposeThis research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment. It investigates the mediation effect of e-customer satisfaction, e-trust and perceived value on repurchase intention. It also examines the moderating role of prior online experience.Design/methodology/approachBased on the adapted questionnaire, pre-recruited enumerators collected the data from five leading business universities of Karachi. They distributed 425 questionnaires and received 415 questionnaires. The study has used Partial Least Square-Structure Equation Modeling (PLS-SEM) technique for data analysis.FindingsWe have tested 20 hypotheses, of which our results do not support five, including two direct, two mediating. Our results support all the direct hypotheses except the following two: (1) delivery service affects e-satisfaction (2) customer services quality effect on trust. We...
Information Systems & Economics eJournal, 2015
Social media usage in the world and especially in Pakistan has a high growth due to which it (soc... more Social media usage in the world and especially in Pakistan has a high growth due to which it (social media) has a potential of becoming an effective marketing tool. Despite its comparatively low cost and significance, marketers are not effectively utilizing social media. Thus the aim of this study is to measure the influence (effect) of four social variables: social capital, trust, homophily and interpersonal influence on electronic word of mouth (eWOM) communication. The sample size for the study is 300 and preselected enumerator’s collected the data from the leading shopping malls of the city. Although the scales and measures adopted for this study have been earlier validated in other countries, however the same were re-ascertained on the present set of data. After preliminary analysis, including normality and validity the overall model was tested through Structural Equation Model (SEM). This was carried out in two stages - initially CFA for all the constructs was ascertained which w...
Psihologija, 2018
Counterfeiting is a worldwide issue. In order to resolve the counterfeiting problem, a new holist... more Counterfeiting is a worldwide issue. In order to resolve the counterfeiting problem, a new holistic model is developed containing 17 constructs. This empirically tested model is grounded on Theory of Reasoned Action and Theory of Planned Behaviour. The valid sample size for the study is 907 with a response rate of 95%. After preliminary analysis, the model is developed and tested in two stages. Initially, of each construct, CFA is tested followed by testing of the overall model. The model (H1) developed and empirically tested, adequately explains consumer attitude and behaviour. Attitude (H5) is the strongest predictor of purchase intention. Additionally, moral orientation (H4) is the strongest predictor of attitude, followed by personal orientation (H3) and social orientation (H2). In the case of sub-factors of social orientation, individualism (H2D) is the strongest predictor of attitude followed by informative (H2B) and collectivism (H2C). Normative (H2D) is not tested and droppe...
系统科学与信息学报(英文), 2016
The aim of this paper is to measure the effect of sensational seeking, visual merchandising and c... more The aim of this paper is to measure the effect of sensational seeking, visual merchandising and collectivism on impulsive buying behavior. Valid sample size for this study was 300 comprising of all age groups. Mall intercept method which is a kind of convenience sampling was used for collecting the data. The data was collected by preselected enumerators. Scale used for this study had established reliabilities. After ascertaining the normality of data a typical multiple steps, procedure was adopted for this study. The conceptual framework tested through Structural equation modeling and was found to be relevant in understanding the impact of predictor variables on impulsive buying behavior. A strong and positive relationship was found between sensational seeking, and no relationships were found between, collectivism and impulsive buying, and visual merchandising and impulsive buying. One of the contributions of this study is that it has explored the relationships of collectivism, and ...
Asia Pacific Journal of Marketing and Logistics, 2022
Purpose The study aims to examine the role of consumer psychological attitude, subjective norm, p... more Purpose The study aims to examine the role of consumer psychological attitude, subjective norm, perceived behavior control and pro-environmental self-identity on green food purchase intention. Also, it examines the effect of ecological conscious consumers' behavior (ECCB) on green intention and behavior. Design/methodology/approach The study has focused on the upper-middle-class segment of Karachi. The authors have used area sampling for collecting the data. Six recruited enumerators distributed 450 questionnaires in five areas of Karachi and received 423 filled-in questionnaires. The study has used the Smart PLS version for data analysis. Findings The study found that biospheric egoistic and hedonic values affect attitudes toward green products, and altruistic values have no effect on attitude. Also, the authors did not find any association between attitude and green purchase intention, but found that attitude stimulates ECCB. Subjective norms and perceived behavior control str...