Paul Busch | Texas A&M University (original) (raw)

Papers by Paul Busch

Research paper thumbnail of A Talent Based Approach to Learning and Teaching in Marketing Undergraduate and Graduate Programs

Springer eBooks, Oct 13, 2014

My teaching philosophy and approach revolves around three core concepts: caring, student engageme... more My teaching philosophy and approach revolves around three core concepts: caring, student engagement in their learning process and students' career and personal development. While I use a portfolio of techniques and methods to animate my philosophy, I focus here on one tool which has proven to be highly effective for me and my students, namely Gallup's Clifton Strengths Finder. Strengths Finder is a web-based tool which provides an individual with their Top 5 innate talents from an inventory of 34 talents. The following is an assignment which has been especially helpful to my marketing students in the process of crafting a personal branding statement. Personal Branding Statement (PBS). The Personal Branding Statement is an assignment which combines the results of StrengthsFinders with another web-based tool entitled 360Reach. The 360Reach enables a student to receive feedback on their strengths and weaknesses from key stakeholders (classmates, family, coaches, employers, and mentors) in their lives. Below is the process which students go through in creating a personal branding statement. This process begins with self-reflection, which is guided by thoughtfully writing their answers to the following questions: What is it that I love to do? What is it that I'm good at doing? What do I value most, or what is important to me? What is it that needs doing in the world? By answering these questions, students have the opportunity to reflect upon what types of activities excite them, what they are good at and their values.

Research paper thumbnail of EPR-Bell Tests with Unsharp Observables and Relativistic Quantum Measurement

Research paper thumbnail of Unsharp reality and joint measurements for spin observables

Physical Review D, 1986

The Einstein-Podolsky-Rosen (EPR) reality criterion is generalized to fit with the notion of posi... more The Einstein-Podolsky-Rosen (EPR) reality criterion is generalized to fit with the notion of positive-operator-valued observables occurring in quantum optics, stochastic quantum mechanics, and other fields of quantum physics. The resulting concept of unsharp reality for quantum systems is illustrated within stochastic spin space where it leads to a notion of unsharp spin property. Finally we investigate the possibility of joint spin measurements and give a brief discussion of the EPR-Bell argument for unsharp spin properties.

Research paper thumbnail of Can ‘Unsharp Objectification’ Solve the Quantum Measurement Problem?

International Journal of Theoretical Physics - INT J THEOR PHYS, 1998

The quantum measurement problem is formulated inthe form of an insolubility theorem that states t... more The quantum measurement problem is formulated inthe form of an insolubility theorem that states theimpossibility of obtaining, for all available objectpreparations, a mixture of states of the compound object and apparatus system that wouldrepresent definite pointer positions. A proof is giventhat comprises arbitrary object observables, whethersharp or unsharp, and besides sharp pointer observables a certain class of unsharp pointers, namely,those allowing for the property of pointer valuedefiniteness. A recent result of H. Stein is applied toallow for the possibility that a given measurement may not be applicable to all possible objectstates, but only to a subset of them. The question israised whether the statement of the insolubility theoremremains true for genuinely unsharp observables. This gives rise to a precise notion of unsharpobjectification.

Research paper thumbnail of Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions

Journal of the Academy of Marketing Science, 2006

Brand portfolio management addresses, among other issues, the interrelated questions of what bran... more Brand portfolio management addresses, among other issues, the interrelated questions of what brands to add, retain, or delete. A small number of brands in a firm 's brand portfolio can often have a disproportionately large positive or negative impact on its image and reputation and the responses of stakeholders. Brand deletions can be critical from the standpoint of a firm being able to free up resources to redeploy toward enhancing the competitive standing and financial performance of brands in its portfolio with the greatest potential to positively affect its image and reputation. Against this backdrop, the authors focus on the organizational and environmental drivers of brand deletion propensity, the predisposition of a firm to delete a particular brand from its brand por(olio. The authors propose a conceptual model delineating the drivers of brand deletion propensity and suggest directions for future research, including the related concept of brand deletion intensity.

Research paper thumbnail of Women contrasted to men in the industrial salesforce: Job satisfaction, values, role clarity, performance, and propensity to leave

Journal of Marketing Research, 1978

Empirical investigations of differences between females and males in the industrial salesforce ha... more Empirical investigations of differences between females and males in the industrial salesforce have not been published. This study is an attempt to begin to fill this void. Women and men are compared on six job satisfaction components, value importance of the job ...

Research paper thumbnail of Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer–seller relationships

Journal of Business Research, 2003

The authors examine the influence of a firm's market orientation and salesperson customer orienta... more The authors examine the influence of a firm's market orientation and salesperson customer orientation on buyer -seller relationships. Data from a national manufacturer's sales force and retail trade customers were used to test the influence of sales managers' perceptions on salesperson attitudes toward a firm's market orientation and its salesperson customer orientation. The impact of salesperson attitudes on customers' perceptions of service delivery and their propensity to switch suppliers was also examined. The results suggest that a firm's market orientation positively influences salesperson work attitudes. Sales managers influence salesperson customer orientation through their organizational commitment, and salesperson customer orientation influences industrial customers' switching intentions. D

Research paper thumbnail of Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions

Journal of the Academy of Marketing Science, 2006

from the standpoint of a firm being able to free up resources to redeploy toward enhancing the co... more from the standpoint of a firm being able to free up resources to redeploy toward enhancing the competitive standing and financial performance of brands in its portfolio with the greatest potential to positively affect its image and reputation. Against this backdrop, the authors focus on the organizational and environmental drivers of brand deletion propensity, the predisposition of a firm to delete a particular brand from its brand portfolio. The authors propose a conceptual model delineating the drivers of brand deletion propensity and suggest directions for future research, including the related concept of brand deletion intensity.

Research paper thumbnail of A Talent Based Approach to Learning and Teaching in Marketing Undergraduate and Graduate Programs

Springer eBooks, Oct 13, 2014

My teaching philosophy and approach revolves around three core concepts: caring, student engageme... more My teaching philosophy and approach revolves around three core concepts: caring, student engagement in their learning process and students' career and personal development. While I use a portfolio of techniques and methods to animate my philosophy, I focus here on one tool which has proven to be highly effective for me and my students, namely Gallup's Clifton Strengths Finder. Strengths Finder is a web-based tool which provides an individual with their Top 5 innate talents from an inventory of 34 talents. The following is an assignment which has been especially helpful to my marketing students in the process of crafting a personal branding statement. Personal Branding Statement (PBS). The Personal Branding Statement is an assignment which combines the results of StrengthsFinders with another web-based tool entitled 360Reach. The 360Reach enables a student to receive feedback on their strengths and weaknesses from key stakeholders (classmates, family, coaches, employers, and mentors) in their lives. Below is the process which students go through in creating a personal branding statement. This process begins with self-reflection, which is guided by thoughtfully writing their answers to the following questions: What is it that I love to do? What is it that I'm good at doing? What do I value most, or what is important to me? What is it that needs doing in the world? By answering these questions, students have the opportunity to reflect upon what types of activities excite them, what they are good at and their values.

Research paper thumbnail of EPR-Bell Tests with Unsharp Observables and Relativistic Quantum Measurement

Research paper thumbnail of Unsharp reality and joint measurements for spin observables

Physical Review D, 1986

The Einstein-Podolsky-Rosen (EPR) reality criterion is generalized to fit with the notion of posi... more The Einstein-Podolsky-Rosen (EPR) reality criterion is generalized to fit with the notion of positive-operator-valued observables occurring in quantum optics, stochastic quantum mechanics, and other fields of quantum physics. The resulting concept of unsharp reality for quantum systems is illustrated within stochastic spin space where it leads to a notion of unsharp spin property. Finally we investigate the possibility of joint spin measurements and give a brief discussion of the EPR-Bell argument for unsharp spin properties.

Research paper thumbnail of Can ‘Unsharp Objectification’ Solve the Quantum Measurement Problem?

International Journal of Theoretical Physics - INT J THEOR PHYS, 1998

The quantum measurement problem is formulated inthe form of an insolubility theorem that states t... more The quantum measurement problem is formulated inthe form of an insolubility theorem that states theimpossibility of obtaining, for all available objectpreparations, a mixture of states of the compound object and apparatus system that wouldrepresent definite pointer positions. A proof is giventhat comprises arbitrary object observables, whethersharp or unsharp, and besides sharp pointer observables a certain class of unsharp pointers, namely,those allowing for the property of pointer valuedefiniteness. A recent result of H. Stein is applied toallow for the possibility that a given measurement may not be applicable to all possible objectstates, but only to a subset of them. The question israised whether the statement of the insolubility theoremremains true for genuinely unsharp observables. This gives rise to a precise notion of unsharpobjectification.

Research paper thumbnail of Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions

Journal of the Academy of Marketing Science, 2006

Brand portfolio management addresses, among other issues, the interrelated questions of what bran... more Brand portfolio management addresses, among other issues, the interrelated questions of what brands to add, retain, or delete. A small number of brands in a firm 's brand portfolio can often have a disproportionately large positive or negative impact on its image and reputation and the responses of stakeholders. Brand deletions can be critical from the standpoint of a firm being able to free up resources to redeploy toward enhancing the competitive standing and financial performance of brands in its portfolio with the greatest potential to positively affect its image and reputation. Against this backdrop, the authors focus on the organizational and environmental drivers of brand deletion propensity, the predisposition of a firm to delete a particular brand from its brand por(olio. The authors propose a conceptual model delineating the drivers of brand deletion propensity and suggest directions for future research, including the related concept of brand deletion intensity.

Research paper thumbnail of Women contrasted to men in the industrial salesforce: Job satisfaction, values, role clarity, performance, and propensity to leave

Journal of Marketing Research, 1978

Empirical investigations of differences between females and males in the industrial salesforce ha... more Empirical investigations of differences between females and males in the industrial salesforce have not been published. This study is an attempt to begin to fill this void. Women and men are compared on six job satisfaction components, value importance of the job ...

Research paper thumbnail of Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer–seller relationships

Journal of Business Research, 2003

The authors examine the influence of a firm's market orientation and salesperson customer orienta... more The authors examine the influence of a firm's market orientation and salesperson customer orientation on buyer -seller relationships. Data from a national manufacturer's sales force and retail trade customers were used to test the influence of sales managers' perceptions on salesperson attitudes toward a firm's market orientation and its salesperson customer orientation. The impact of salesperson attitudes on customers' perceptions of service delivery and their propensity to switch suppliers was also examined. The results suggest that a firm's market orientation positively influences salesperson work attitudes. Sales managers influence salesperson customer orientation through their organizational commitment, and salesperson customer orientation influences industrial customers' switching intentions. D

Research paper thumbnail of Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions

Journal of the Academy of Marketing Science, 2006

from the standpoint of a firm being able to free up resources to redeploy toward enhancing the co... more from the standpoint of a firm being able to free up resources to redeploy toward enhancing the competitive standing and financial performance of brands in its portfolio with the greatest potential to positively affect its image and reputation. Against this backdrop, the authors focus on the organizational and environmental drivers of brand deletion propensity, the predisposition of a firm to delete a particular brand from its brand portfolio. The authors propose a conceptual model delineating the drivers of brand deletion propensity and suggest directions for future research, including the related concept of brand deletion intensity.