Cham Ah | Taylor's University College (original) (raw)
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National Yunlin University of Science and Technology
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Papers by Cham Ah
Journal of Consumer Research, Jan 1, 1989
We conducted a field experiment to explore the effects of two situational factors, store knowledg... more We conducted a field experiment to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' grocery shopping behavior. The results indicate that these two factors have an impact on such shopping behaviors as failure to make the Intended purchases, unplanned buying, brand and product class switching, and purchase volume deliberation. The findings also suggest that the information processing activities that mediate these relationships differ across shopping conditions. Implications for managing the grocery store environment that may advance current practice are offered.
Journal of Consumer Research, Jan 1, 1989
We conducted a field experiment to explore the effects of two situational factors, store knowledg... more We conducted a field experiment to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' grocery shopping behavior. The results indicate that these two factors have an impact on such shopping behaviors as failure to make the Intended purchases, unplanned buying, brand and product class switching, and purchase volume deliberation. The findings also suggest that the information processing activities that mediate these relationships differ across shopping conditions. Implications for managing the grocery store environment that may advance current practice are offered.