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vFundamentals

New to Transformers? Start here!

vFeatured Article

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John William Warden is a former Senior Designer (later Design Director) and long-time creative lead for Transformers collector product (read: toylines weird grownups care about) at Hasbro and a man with a long history with the brand.

He began his career at Hasbro on the Star Wars and G.I. Joe brands before cutting his teeth _Transformers_-wise working on the Age of Extinction franchise and Thrilling 30. In 2014 he was appointed the design lead on the Generations mega-brand (inheriting the role from Joe Kyde) where he would dramatically expand its scope (and budget) in a reign stretching from Combiner Wars imprint all the way up through Kingdom in 2020. In addition to helming both the Prime Wars and War for Cybertron "trilogies" he was responsible for codifying the disparate live-action film series toylines under their own version of Generations in the evergreen Studio Series label as well several more whimsical projects such as the creation of the BotBots franchise alongside Associate Designer Aaron Gray and the synergy-tastic Collaborative toyline. You're welcome, Bay heads.

After going out on a high note with the successful launch of HasLab Unicron, he announced in a tweet on July 17, 2020 that he had been promoted to the Global Design Lead on the Power Rangers and Ghostbusters brands. On September 26 of that year at the first Hasbro Pulsecon, he passed his position on to Lenny Panzica in a formal ceremony. From April to October 2024 he returned to the world of the Transformers several rungs above his old job as the Director of Product Design for both Transformers and G.I. Joe, where he oversaw guys like his current successor as Generations design lead Mark Maher, developing a shared strategy for both brands. Due to the way toy production timelines work, this shakes out to the toys we actually see through 2025 and 2026. He appears to be available at the moment, so if you're a toy company executive reading this, hit him up fast!

Dude just really loves Transformers.

While on assignment for MCM London in October 2024, John (and the fandom) were blindsided when he was caught in a round of layoffs of about 100 employees to "streamline the company" by slashing the design department. This abrupt booting off of health insurance has led the Wardens into financial peril, as his fiancée suffers from a severe form of a chronic condition for which any gap in an expensive medication can bring the disease out of remission and potentially lead to even more expensive surgery. Further information (and ways to help) can be found here. We wish him all the best.

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