The American Customer Satisfaction Index (ACSI) - National Cross-Industry Measure of Customer Satisfaction (original) (raw)
The ACSI® is the only national cross-industry measure of customer satisfaction that represents the U.S. economy.
As a proven predictor of financial performance, organizations from a wide range of diverse industries leverage the ACSI methodology to obtain science-based insights across the complete arc of the customer experience.
Press Release Energy Utilities Study 2026
Measuring What Matters: Why ACSI Should Be the Standard for Federal Customer Experience Measurement
Can Fewer Surveys Provide Better Customer Insights?
The Future of CX: Insights at the Speed of Conversation
In competitive markets, firms are rewarded by treating their customers well and punished for treating them badly. The rewards/punishments show up, not only in earnings, but also in stock prices and make equity markets better aligned with consumer utility, which, in turn, causes an upward shift in demand curves. As a result, consumer spending increases and so does economic growth.”
– Claes Fornell, Founder and Chairman of ACSI®
University of Michigan, Ross School of Business: A Legacy of Innovations, Spring 2017
Industry Sectors
We Serve
As the only national cross-industry measure of customer satisfaction available in the United States, the American Customer Satisfaction Index is a strategic resource for business, investment, and government communities alike.
Consumer Shipping and Mail
Energy Utilities
Finance and Insurance
Government
Health Care
Interactive Media & Subscription Entertainment
Manufacturing
Nondurable Products
Restaurants
Retail
Telecommunications
Travel
U.S. Overall Customer Satisfaction
Quarter 4, 2025 – The U.S. economy faces a witches' brew of destructive macro and microeconomic problems: increasing customer switching costs and complaints, with stagnating satisfaction. Paradoxically, customer defections are down — not up. These are not signs of a healthy economy.
ACSI Portfolio vs. S&P 500
Companies with high ACSI scores typically do very well in the stock market. If one created a portfolio of the top 30-35 ACSI companies in their respective industries each quarter, weighted by customer satisfaction elasticity to customer retention, it would demonstrate something quite extraordinary.
The ACSI® Difference
The American Customer Satisfaction Index is the only national cross-industry measure of customer satisfaction that represents the U.S. economy. Organizations of all types from a wide range of diverse industries use the respected ACSI methodology to obtain science-based insights across the complete arc of the customer experience.
Cross-Industry Comparison
Offers unique benchmarking capabilities with other industries and select best-in-class companies.
Proprietary Methodology
Stable multivariable modeling system for measuring customer satisfaction. Produces accurate, reliable customer experience data.
Unique Benchmarking
The only uniform, national, cross-industry measure of customer satisfaction.
Predictive Capabilities
Cause-and-effect model measures the drivers and outcomes of customer satisfaction.
ACSI Solutions
ACSI Press Releases
ACSI In The News
Target quietly launches cult-favorite brand to lure back customers
April 8, 2026
Beloved grocery chain to open new stores across 12 states… is YOUR neighborhood on the list?
April 7, 2026
Every major fast-food chain, ranked by customer satisfaction—and McDonald’s is at the bottom of the list
April 7, 2026
The PC Brand With The Highest Customer Satisfaction Rating Isn’t Apple
April 7, 2026
Southwest Airlines Joins JetBlue, Alaska, Frontier, American, Delta, United and More US Airlines Surging Fast as Airline Rankings Shifting Rapidly, New Update is Here
April 6, 2026
The Problem Isn’t Your Customer Experience—It’s Retention
April 5, 2026
This US Airline Ranked The Highest In 2025 In Terms Of Customer Satisfaction
April 5, 2026
Not LG, Not Samsung: This Refrigerator Brand Ranks the Highest for Customer Satisfaction
April 3, 2026
Kroger, Publix, Trader Joe’s. Which is best? See new US survey ranking
April 2, 2026
Trader Joe’s quietly reveals plans as demand grows
April 2, 2026