Creative influence in the new media landscape (original) (raw)

As Social & Influencer marketing continues to evolve, so must we.

Many of the foundational traits of The Fifth remain true to our origins almost 6 years ago; pioneering, dynamic and professional. We have never stood still in our mission to champion and elevate the voices influencing and shaping culture to create marketing campaigns that connect authentically with communities across all media.

But we are also not the same agency as the plucky start-up in 2019, much like the creator economy, we have grown, evolved and matured. And we needed a brand that reflected that evolution, one that looked optimistically to the future whilst staying true to our past.

With this in mind, our new brand identity is a dynamic fusion of art and copy, crafted to offer a fresh perspective that allows us to enter more spaces and engage in new conversations more than ever before. In a rapidly evolving world where change is constant, our brand is not only prepared for the future, but actively shaping it.

We set out to create a brand that could seamlessly blend with its context, becoming a living, breathing canvas for connection and a celebration of our uniqueness. Our visual identity is designed to move fluidly, adapting to the ever-changing social media landscape, and making it distinctly our own.

Alongside the reinvention of our brand, we continue to evolve our proposition and positioning to reflect the changing needs of our clients and the exciting realities of the dynamic fast paced industry in which we have established ourselves as a leading creative player.

To have influence, you have to start with creativity. It’s our craft; we don’t cut corners in our work, we take the time to create and perfect. A sense of play speaks to our sense of fun & adventure. A pioneering mindset built around innovation We create, not copy.

To influence people, we have to understand them without preconceived ideas and biases. We are socially aware with a mindfulness that’s considerate of our people & our surroundings. This is why we are trusted with the ability to influence masses. But in doing that, we listen to our conscience.

When you try to be everything to everyone, you don’t get noticed by anyone.

We believe in speaking to people in ways they actually speak. Doing things they actually understand.

Generating social buzz as authentic as the creators and the communities our clients are connecting with.

We believe successful brands are simply fluent in who they are and actively social with their audiences. Because our most successful brands aren’t trying to be everything to everyone. They’re just companies run by people brave enough to be:

Fluent in culture and Social by nature.

Creative influence in the new media landscape. More on our LinkedIn

Check out our latest and most influential work here.