The Harris Poll (original) (raw)
See Tomorrow. Shape Today.
We bring society into the C-Suite, turning global market intelligence and cultural insights into your strategic advantage.
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The 2026 Milken Institute-Harris Poll Listening Project
Bridging The Technology Advancement Gap: A New Consensus in the AI Era.
The State of Real Estate in 2026
The American Dream of homeownership is intact. The path to it is not.
Gen Z’s Evolving Relationship with TikTok
TikTok still commands Gen Z's attention, but the loyalty, trust and magic that built its dominance are quietly eroding.
America’s Great Wealth Transfer
Exploring the far-reaching impact on generations of Americans and their distinct perceptions of wealth management.
Who We Are
The Harris Poll is a global market research and advisory partner. Our companies help organizations understand people, anticipate change, and act with confidence.
What We Do
We are continuously pulsing society for shifting marketplace signals.
We use cultural insight and AI-powered intelligence to spot emerging trends.
We turn data into research-backed narratives that shape moments and movements.
We help brands optimize products and messaging by uncovering what truly resonates.
Our always-on custom brand and reputation tracking shows exactly where you stand.
20 brands catching millennials’ attention right now
The latest Ad Age-The Harris Poll millennial brand tracker rankings for Q1 2026.
Ad Age April 27, 2026
These couples wanted to have children. Rising costs are stopping them.
Many couples who once imagined larger families are scaling back or remaining childfree.
Kailyn Rhone New York Times April 26, 2026
More than 60% of Americans using AI tools for medical information: survey
Latest findings from a new Merck Manuals - The Harris Poll survey.
Ben Adams Fierce Pharma April 23, 2026
20 brands catching Gen Z’s attention right now and how they are doing it
The latest Ad Age-The Harris Poll Gen Z brand tracker rankings for Q1 2026.
Erika Wheless Ad Age April 22, 2026
New study finds 80% of women leaders are shaping AI strategy
Chief and The Harris Poll data highlights women leaders' role in building AI frameworks.
Sarah Bregel Fast Company April 7, 2026
No more American Dream? Housing market strains buyers and owners
Insights from The Harris Poll's State of Real Estate in 2026 report.
Andrea Riquier USA Today April 7, 2026
Gen Z is turning their backs on social media except for this one app – and they don’t necessarily trust it
Findings from The Harris Poll’s TikTok Troubles: The Platform Gen Z Can’t Quit report.
Erin Keller The Independent March 18, 2026
Poll: Hispanic voters in Texas focus on costs — and want pols to hear them
Findings from a survey for TelevisaUnivision by The Harris Poll.
Margaret Talev Axios March 6, 2026
Survey: 1 in 3 young adults bet on sports before turning 21
Findings from a Harris Poll survey on behalf of the National Council on Problem Gambling.
David Purdum ESPN March 2, 2026
Article
America This Week: May 7, 2026
The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.
John Gerzema May 7, 2026
Article
Maternal Mental Health Awareness
World Maternal Mental Health Day on May 6 serves as a vivid reminder of a topic often cloistered…
Christina Lojek May 6, 2026
Article
What we Learned at POSSIBLE 2026
7,500 senior marketers. Three days in Miami Beach. Five themes that will shape the rest of the year.
Catherine Thurtle May 6, 2026
Article
America This Week: April 29, 2026
The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.
John Gerzema April 30, 2026
Article
Lou AI, Cannes, Data Quality, and Intelligent Finance
What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
April 28, 2026