Tayyab Amjad | Sunway University (original) (raw)

Dr. Tayyab Amjad is a Social Scientist at Sunway University. Before this, he has served as Post-Doctoral Fellow at Universiti Teknologi Malaysia (UTM).

Chronologically starting, in 2010, he completed the Master of Marketing Management from La Trobe University, Melbourne, Australia. After that, from 2010 to 2017, he served at higher management positions in the flour milling and oil milling industries. He gained valuable experiences in the Supply Chain Management, Operations, Sales, Exports, and Marketing Management. During his industry experience, he has also served as a Visiting Lecturer to teach undergraduate and postgraduate courses in BBA, MBA, and MBA/M.Com executive programs.

In 2017, he switched his career to academia and became a full-time researcher, and started his PhD in Entrepreneurship, majoring in Entrepreneurial Marketing from Universiti Utara Malaysia (AACSB accredited). He completed his PhD in 2020, and his PhD thesis was nominated for the ‘Best Thesis’ award in the 2020 convocation as he successfully developed two practical models named, 1) Model of Practicing Entrepreneurial Marketing; and, 2) Model of Entrepreneurship Education for Action Learning, which are also registered as his intellectual properties (IPs).

Soon after his PhD, he joined UTM as a Post-Doctoral Fellow, where he taught postgraduate courses in PhD and MBA programs, and also supervised MBA students in ‘action research’ and ‘business research’. As a researcher, he is expert in purely qualitative methods, such as Grounded theory, Case study, Narrative research, Ethnography, and Phenomenology. In 2021, he also completed two research projects of Teaching Case Studies by successfully securing the Case Study Grant at the Institute for Management and Business Research, Universiti Utara Malaysia.

Currently, he is an editor of the Journal of Entrepreneurship Education, and a ‘Certified Reviewer’ from Publons Academy (Web of Science). Based on this, he is a regular reviewer for many highly reputable peer reviewed journals, which are indexed in the Web of Science, Scopus, ABDC, ABS, and ERA.

Besides industry experience; teaching; supervision; research projects; and reviewing services, Dr. Tayyab Amjad has also published a number of peer reviewed research articles and conference proceedings. The academic journals in which he published are indexed in various highly reputable databases of the world, such as Web of Science, Scopus, ERA, ABDC and ABS. His research publications can be found in: researchgate.net/profile/Tayyab_Amjad.

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