Judy Harris | Towson University (original) (raw)
Papers by Judy Harris
Journal of Retailing, 2002
This article describes three studies that examine the effects of shopping information on consumer... more This article describes three studies that examine the effects of shopping information on consumers' responses to comparative price claims in retail advertisements. Results of the studies show that 1) the opportunity to shop across retail stores reduces the effect of comparative price claims on consumers' estimates of lowest price for a particular item, but has less impact on their estimates of the store's regular price; 2) access to advertising from competing retailers has the same pattern of effects; and 3) across exposure to a series of ad claims, these effects generalize from estimates of specific item prices to judgments of the store's general pricing. For branded shopping goods, the results show that comparative price claims may prove counterproductive for retail advertisers by leading consumers to believe that the store's regular prices are high without convincing them that its sale prices are low.
Journal of Advertising Research, 2003
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Journal of the Academy of Marketing Science, 2006
The authors report the results of an experiment examining the effect of functional compatibility ... more The authors report the results of an experiment examining the effect of functional compatibility risk on consumers' preference for product bundles vis-a-vis separate items. In a laboratory experiment, 90 undergraduate business students were asked to choose bundled or unbundled stereo equipment after reading product information that either did or did not prime fears of functional compatibility risk.
Journal of the Academy of Marketing Science, 2006
Most prior research on bundling from a consumer perspective has focused on how bundles are proces... more Most prior research on bundling from a consumer perspective has focused on how bundles are processed, particularly from a prospect theory or mental accounting perspective 9 In contrast, relatively little research has examined the factors that might drive consumer preference for bundles versus individual items. This article addresses one such factor: the potential to reduce search and assembly costs 9 Through exploratory interviews and two laboratory experiments, the authors show that preference for a bundle is greater when bundle choice will reduce search effort than when it will not, particularly among consumers who are less motivated to process information.
Journal of Targeting, Measurement and Analysis for Marketing, 2002
... Customer service on the Web: ... and has published articles on various topics in Journal of V... more ... Customer service on the Web: ... and has published articles on various topics in Journal of Vacation Marketing; Mountain Plains Journal of Business and Economics; Journal of the Association of Marketing Educators; Journal of Homosexuality; Progress in Tourism and Hospitality ...
Journal of Product & Brand Management, 2012
Journal of Consumer Research, 1993
Journal of Applied Social Psychology, 1997
In this paper, we report an original study of the relationships between self-attributed need for ... more In this paper, we report an original study of the relationships between self-attributed need for uniqueness and several consumer dispositions. The results indicate that the self-attributed need for uniqueness is related to consumers' desires for scarce, innovative, and customized products and to consumers' preferences for unusual shopping venues, but not to consumers' susceptibilities to normative influence. Moreover, we find that these relationships are mediated by a latent variable reflecting individual differences in the tendency to pursue uniqueness through consumption. The theoretical and practical implications of these results are discussed along with directions for future research.
Psychology and Marketing, 1997
In this article we examine individual differences in the desire for unique consumer products. We ... more In this article we examine individual differences in the desire for unique consumer products. We identify several of the antecedents and consequences of this variable and argue that a new scale to measure it is needed. Then we report the results of our efforts to develop and validate such a scale. The 8-item scale that emerged from these efforts is shown to be unidimensional, to have a factor structure that generalizes across student and nonstudent samples, and to have acceptable internal and test -retest reliabilities. The scale's validity is attested to by its theoretically intelligible relationships with other personality measures and by its ability to differentiate between the patrons of an artistic theater and a secondrun theater. Finally, we discuss the potential uses of the scale in both basic and applied marketing research.
Page 1. 306 / WORKING PAPERS The Role of Self in Evaluation of Advertisements with Highly Attract... more Page 1. 306 / WORKING PAPERS The Role of Self in Evaluation of Advertisements with Highly Attractive Models Rajani Ganesh Pillai, University of Central Florida Yun-Oh Whang, University of Central Florida Judy Harris, University of Central Florida ... brand (H 3c ). ...
The e-Business Studies, 2010
Journal of Retailing, 2002
This article describes three studies that examine the effects of shopping information on consumer... more This article describes three studies that examine the effects of shopping information on consumers' responses to comparative price claims in retail advertisements. Results of the studies show that 1) the opportunity to shop across retail stores reduces the effect of comparative price claims on consumers' estimates of lowest price for a particular item, but has less impact on their estimates of the store's regular price; 2) access to advertising from competing retailers has the same pattern of effects; and 3) across exposure to a series of ad claims, these effects generalize from estimates of specific item prices to judgments of the store's general pricing. For branded shopping goods, the results show that comparative price claims may prove counterproductive for retail advertisers by leading consumers to believe that the store's regular prices are high without convincing them that its sale prices are low.
Journal of Advertising Research, 2003
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Journal of the Academy of Marketing Science, 2006
The authors report the results of an experiment examining the effect of functional compatibility ... more The authors report the results of an experiment examining the effect of functional compatibility risk on consumers' preference for product bundles vis-a-vis separate items. In a laboratory experiment, 90 undergraduate business students were asked to choose bundled or unbundled stereo equipment after reading product information that either did or did not prime fears of functional compatibility risk.
Journal of the Academy of Marketing Science, 2006
Most prior research on bundling from a consumer perspective has focused on how bundles are proces... more Most prior research on bundling from a consumer perspective has focused on how bundles are processed, particularly from a prospect theory or mental accounting perspective 9 In contrast, relatively little research has examined the factors that might drive consumer preference for bundles versus individual items. This article addresses one such factor: the potential to reduce search and assembly costs 9 Through exploratory interviews and two laboratory experiments, the authors show that preference for a bundle is greater when bundle choice will reduce search effort than when it will not, particularly among consumers who are less motivated to process information.
Journal of Targeting, Measurement and Analysis for Marketing, 2002
... Customer service on the Web: ... and has published articles on various topics in Journal of V... more ... Customer service on the Web: ... and has published articles on various topics in Journal of Vacation Marketing; Mountain Plains Journal of Business and Economics; Journal of the Association of Marketing Educators; Journal of Homosexuality; Progress in Tourism and Hospitality ...
Journal of Product & Brand Management, 2012
Journal of Consumer Research, 1993
Journal of Applied Social Psychology, 1997
In this paper, we report an original study of the relationships between self-attributed need for ... more In this paper, we report an original study of the relationships between self-attributed need for uniqueness and several consumer dispositions. The results indicate that the self-attributed need for uniqueness is related to consumers' desires for scarce, innovative, and customized products and to consumers' preferences for unusual shopping venues, but not to consumers' susceptibilities to normative influence. Moreover, we find that these relationships are mediated by a latent variable reflecting individual differences in the tendency to pursue uniqueness through consumption. The theoretical and practical implications of these results are discussed along with directions for future research.
Psychology and Marketing, 1997
In this article we examine individual differences in the desire for unique consumer products. We ... more In this article we examine individual differences in the desire for unique consumer products. We identify several of the antecedents and consequences of this variable and argue that a new scale to measure it is needed. Then we report the results of our efforts to develop and validate such a scale. The 8-item scale that emerged from these efforts is shown to be unidimensional, to have a factor structure that generalizes across student and nonstudent samples, and to have acceptable internal and test -retest reliabilities. The scale's validity is attested to by its theoretically intelligible relationships with other personality measures and by its ability to differentiate between the patrons of an artistic theater and a secondrun theater. Finally, we discuss the potential uses of the scale in both basic and applied marketing research.
Page 1. 306 / WORKING PAPERS The Role of Self in Evaluation of Advertisements with Highly Attract... more Page 1. 306 / WORKING PAPERS The Role of Self in Evaluation of Advertisements with Highly Attractive Models Rajani Ganesh Pillai, University of Central Florida Yun-Oh Whang, University of Central Florida Judy Harris, University of Central Florida ... brand (H 3c ). ...
The e-Business Studies, 2010