Destination Management Solutions · Amadeus Hospitality (original) (raw)

Unlocking Data and Advertising for Destination Success

Know your visitors. Nurture them at every stage of their journey.

Unlocking Data and Advertising for Destination Success

Know your visitors. Nurture them at every stage of their journey.

What's unique?

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All-in-one solution providing comprehensive insights into air data

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Attract visitors at any stage of the traveler journey, measure economic impact of your campaigns

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Influence travel agents as they search and book across all distribution systems

Transform your destination with data and advertising

Anticipate visitor demand and engage travelers at every stage of their journey.

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When insights meet activation, destinations win.

Travel Intelligence: Start by understanding your travelers and their plans

Understand Visitor Trends

**Destination Gateway **integrates historical and forward-looking air data for a 360° view of the traveler journey.

Get detailed information on booking patterns, travel schedules, and demographics.

Improve Strategic Planning

Use travel data to plan effectively in order to attract more visitors and increase tourism revenue.

Make DATA-DRIVEN decisions to reach the right traveler at the right time with our advertising solutions​

Amadeus Advertising: Reach the right travelers at the right time

Plan your place campaign with our in-house digital marketing experts. Powered by Amadeus audiences and measured in ROAS based on in-destination arrivals.

Let your destination shine across Programmatic display, video and social media with Amadeus digital advertising and overnight stays.

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Influence travel agents at the moment of purchase

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✓ Showcase your destination throughout the booking journey and across all three major GDSs.

✓ Run marketing campaigns backed by data and powered by our in-house technology.

✓ Optimize your media investment to better reach your advertising goals.

✓ Access our capabilities and expertise, available only to the most important travel brands in the industry.

Travel Intelligence identifies when, where and why travelers intend to visit, and Advertising turns that intent into real visits.

Your success is our success

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| | | “It has been gratifying to see how the use of location-based data can be leveraged to achieve such outstanding results. Thanks to insights provided by Amadeus, we have not only been able to distribute visitors throughout the country more evenly, but also ensure that sustainability, one of the Netherlands’ core values, remains at the forefront of the campaign. We are highly satisfied with these results.”Michael Siebers, Marketing Strategist | | ------------------------------------------------------------------------------------------ | | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

| | | “Our continuous collaboration with Amadeus sees our partnership evolve from advertising on their B2B GDS platform to reach travel trade to this iteration of B2C targeting, allowing us to leverage Amadeus’ rich data and in-depth travel insights and test new targeting technology. The optimized cost per acquisition (CPA), impressive ROAS, and the unique in-destination arrivals attribution method is an interesting new way for us to better measure the effectiveness of our marketing efforts in driving actual visits.”Kershing Goh, Executive Director Europe | | ---------------------------------------------------------------------------------------------- | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |

| | | “The incorporation of Amadeus’ data has represented a qualitative leap for us. It allows us to access verifiable information on connectivity, traveler behavior, and demand trends, develop forward-looking reports that were previously unavailable, and provide the Ministry with solid input to guide priority markets, optimize campaigns, and evaluate results. Having this evidence gives us confidence in our tourism policy and marketing decisions and ultimately strengthens Uruguay’s competitiveness.”Pablo Menoni, Minister of Tourism Uruguay | | -------------------------------------------------------------------------------------------- | | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

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