Quick Byte Webinar Series | TrueSense Marketing (original) (raw)

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Fast Facts and Fundraising in 30 minutes or less

Quick Byte Webinars from TrueSense

As a nonprofit pro, keeping up with the latest industry trends and best practices is just one of the many things on your to-do list. We wanted to make it easy for you to carve out time for yourself. Your friends at TrueSense Marketing are delivering fresh fundraising facts fast.

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Our nonprofit experts are portioning up their most actionable insights into an à la carte webinar series. Make yourself a snack, grab your favorite beverage, and in 30 minutes or less you’ll uncover new ways to grow your fundraising program and build strong donor relationships. But don't take our word for it, here's what our attendees had to say:

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I just finished signing up for every single Quick Byte — the topics are fantastic, and I can't wait.

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Love the 30 minute format.
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Very impressed with your presentation. Clear, concise, and no nonsense.

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This menu includes both live and on-demand events.

How to Launch Your Nonprofit’s Text Messaging Fundraising Program

Recorded October 24. 2024
Interested in starting a mobile messaging program, but not sure how to get started? This webinar is for you!
Unfortunately, most people are all too familiar with what NOT to do with their text message programs. Right now, nearly everyone is experiencing a tidal wave of notifications in the run-up to this year’s election — some we’ve asked for, but many we’ve not.
This Quick Byte webinar will discuss ways to use this channel to connect with your supporters in a positive, meaningful way. We’ll cover some tips for launching a text message program, including:

The Future of Fundraising at Human Services Organizations

Recorded October 17, 2024
During COVID, food banks and other human services organizations were the recipients of unprecedented generosity. Today, nonprofit leaders may be discouraged as their donor files shrink year over year as the COVID donors lapse. When and how can an organization plan for a return to growth?
Don’t be discouraged! All you need is the right data — and a guide to help you analyze it — to take the next best steps for your fundraising programs to achieve long-term file and revenue sustainability.
Join this Quick Byte webinar where you'll learn:

How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels

Recorded October 10, 2024
Discover how your nonprofit organization can leverage cutting-edge media channels to amplify your reach and engagement. We'll discuss:

Digital Metrics and Donor Experience in Animal Welfare Fundraising and Beyond

Recorded September 26, 2024
Join Salvatore Salpietro, Fundraise Up's Chief Community Officer and Asia Wild Board Member, along with Joe Frye, Integrated Strategy Director at TrueSense Marketing, for an insightful webinar on optimizing digital fundraising. Discover the strategies that have propelled organizations like Animal Haven, Asia Wild, and Red Rover to boost online donations through their website giving pages.
This 30-minute session covers essential metrics and tips for enhancing donor conversion and maximizing ROI, and is followed by a Q&A to address your specific questions. Don’t miss this chance to elevate your nonprofit’s online fundraising!
Join TrueSense and Fundraise Up donor marketing pros for this Quick Byte webinar where you'll learn:

Digital Media: The Only Constant Is Change

Recorded April 17, 2024
Understanding digital media is like the adage: “It’s a journey, not a destination.” Just when you think you've got digital media figured out, there’s a new strategy, technology, algorithm, or policy adjustment to weave into this complicated network.
Whether you’re a digital novice or a seasoned pro, this webinar is for you.
Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:

What's Up With Donor Upgrading

Recorded April 24, 2024
The old industry notion of acquiring low-value donors and turning them into high-value donors is put to the test when we examine data spanning dozens of nonprofit organizations to see what really happens over the course of a decade of giving.
Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:

Naughty or Nice? 2023 Q4 Results and What to Do This Year-End

Recorded April 10, 2024
What are the factors that led to success — or failure — in December 2023? And more importantly, what can you do about it for year-end 2024?
Join TrueSense strategy pros for this Quick Byte webinar where you’ll learn:

Ethical Storytelling in Fundraising

Recorded July 6, 2022
Need. Impact. Relevance. Authenticity. Urgency. For decades, these powerful tools have been used for compelling philanthropic storytelling. Today, with heightened awareness and sensitivity to both the diverse communities they serve and the diverse donors who support them, nonprofits must approach fundraising creative with a new method to these proven creative tools.

Acquiring High-Value Donors Through Direct Mail

Recorded July 13, 2022
Many fundraising leaders have been conditioned to think that direct mail is not the channel for high-value donor acquisition, but it can be! Tune into this Quick Byte webinar hosted by pros from TrueSense and Adstra to learn how you can acquire higher-value direct-mail donors with a few tweaks to your existing direct mail acquisition program.

Balancing the Creative Equation: The Heart and Head of Fundraising Storytelling

Recorded February 22, 2022
Fueling your donors’ passion for your mission requires appealing to their heart AND their head. If you’re struggling to find balance in your fundraising storytelling, this is a Quick Byte webinar you don’t want to miss. Chief Creative Officer John Thompson and Creative Director David Torres will discuss how to create logical and emotional appeals that raise more funds.

Donor Welcome Email Series: More Than Just Hello

Recorded February 15, 2022
Create a smooth transition from acquisition to retention with a donor welcome email series. This automated sequence of emails stewards your new supporters by delivering the relevant content and information on a timely basis. Digital marketing experts Samantha Jasnos and Elyse Haines will share everything you need to know to create a successful new donor email welcome series that retains your donors and keeps them on fire for your mission.

Can Penguins Play Hockey?

Your Donor Data + Machine Learning = Your Most Powerful Levers for Improved ROI
Recorded July 21, 2021
As fundraisers, you have a lot of data to consider these days: online, offline, demographic, transactional, engagement ... Each kind of data has its use case, advantages, and disadvantages, but one type of data stands out for its overwhelming value: first-party data. Find out how advanced machine learning techniques can harness the power of your first-party data to intelligently drive your financial results and improve ROI in a way that cannot be replicated by any other data type.

How to Launch Your Nonprofit’s Text Messaging Fundraising Program

Recorded October 24. 2024

Interested in starting a mobile messaging program, but not sure how to get started? This webinar is for you!

Unfortunately, most people are all too familiar with what NOT to do with their text message programs. Right now, nearly everyone is experiencing a tidal wave of notifications in the run-up to this year’s election — some we’ve asked for, but many we’ve not.

This Quick Byte webinar will discuss ways to use this channel to connect with your supporters in a positive, meaningful way. We’ll cover some tips for launching a text message program, including:

Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.

The Future of Fundraising at Human Services Organizations

Recorded October 17, 2024

During COVID, food banks and other human services organizations were the recipients of unprecedented generosity. Today, nonprofit leaders may be discouraged as their donor files shrink year over year as the COVID donors lapse. When and how can an organization plan for a return to growth?

Don’t be discouraged! All you need is the right data — and a guide to help you analyze it — to take the next best steps for your fundraising programs to achieve long-term file and revenue sustainability.

Join this Quick Byte webinar where you'll learn:

Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.

How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels

Recorded October 10, 2024

Discover how your nonprofit organization can leverage cutting-edge media channels to amplify your reach and engagement. We'll discuss:

This Quick Byte webinar will explore the integration of traditional digital channels with dynamic and responsive creative strategies, showcasing compelling case studies from TrueSense Marketing's successful nonprofit client campaigns. Learn how to navigate and implement these innovative platforms to drive your mission forward and achieve greater impact.

Digital Metrics and Donor Experience in Animal Welfare Fundraising and Beyond

Recorded September 26, 2024

Join Salvatore Salpietro, Fundraise Up's Chief Community Officer and Asia Wild Board Member, along with Joe Frye, Integrated Strategy Director at TrueSense Marketing, for an insightful webinar on optimizing digital fundraising. Discover the strategies that have propelled organizations like Animal Haven, Asia Wild, and Red Rover to boost online donations through their website giving pages.

This 30-minute session covers essential metrics and tips for enhancing donor conversion and maximizing ROI, and is followed by a Q&A to address your specific questions. Don’t miss this chance to elevate your nonprofit’s online fundraising!

Join TrueSense and Fundraise Up donor marketing pros for this Quick Byte webinar where you'll learn:

Digital Media: The Only Constant Is Change

Recorded April 17, 2024

Understanding digital media is like the adage: “It’s a journey, not a destination.” Just when you think you've got digital media figured out, there’s a new strategy, technology, algorithm, or policy adjustment to weave into this complicated network.

Whether you’re a digital novice or a seasoned pro, this webinar is for you.

Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:

Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.

What's Up With Donor Upgrading

Recorded April 24, 2024

The old industry notion of acquiring low-value donors and turning them into high-value donors is put to the test when we examine data spanning dozens of nonprofit organizations to see what really happens over the course of a decade of giving.

Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:

Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.

Naughty or Nice? 2023 Q4 Results and What to Do This Year-End

Recorded April 10, 2024

What are the factors that led to success — or failure — in December 2023? And more importantly, what can you do about it for year-end 2024?

Join TrueSense strategy pros for this Quick Byte webinar where you’ll learn:

Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.

Ethical Storytelling in Fundraising

Recorded July 6, 2022

Need. Impact. Relevance. Authenticity. Urgency. For decades, these powerful tools have been used for compelling philanthropic storytelling. Today, with heightened awareness and sensitivity to both the diverse communities they serve and the diverse donors who support them, nonprofits must approach fundraising creative with a new method to these proven creative tools.

Acquiring High-Value Donors Through Direct Mail

Recorded July 13, 2022

Many fundraising leaders have been conditioned to think that direct mail is not the channel for high-value donor acquisition, but it can be! Tune into this Quick Byte webinar hosted by pros from TrueSense and Adstra to learn how you can acquire higher-value direct-mail donors with a few tweaks to your existing direct mail acquisition program.

Balancing the Creative Equation: The Heart and Head of Fundraising Storytelling

Recorded February 22, 2022

Fueling your donors’ passion for your mission requires appealing to their heart AND their head. If you’re struggling to find balance in your fundraising storytelling, this is a Quick Byte webinar you don’t want to miss. Chief Creative Officer John Thompson and Creative Director David Torres will discuss how to create logical and emotional appeals that raise more funds.

Donor Welcome Email Series: More Than Just Hello

Recorded February 15, 2022

Create a smooth transition from acquisition to retention with a donor welcome email series. This automated sequence of emails stewards your new supporters by delivering the relevant content and information on a timely basis. Digital marketing experts Samantha Jasnos and Elyse Haines will share everything you need to know to create a successful new donor email welcome series that retains your donors and keeps them on fire for your mission.

Can Penguins Play Hockey?

Your Donor Data + Machine Learning = Your Most Powerful Levers for Improved ROI

Recorded July 21, 2021

As fundraisers, you have a lot of data to consider these days: online, offline, demographic, transactional, engagement ... Each kind of data has its use case, advantages, and disadvantages, but one type of data stands out for its overwhelming value: first-party data. Find out how advanced machine learning techniques can harness the power of your first-party data to intelligently drive your financial results and improve ROI in a way that cannot be replicated by any other data type.

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