Rocío Rocha Dietz | Technische Universität Berlin (original) (raw)
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Papers by Rocío Rocha Dietz
Eine Analyse selbstlegitimierender Abwehrargumente im akademischen Kontext
Virality and Morphogenesis of Right Wing Internet Populism, 2018
By means of two case studies, this paper examines how multimodals like the Internet meme can serv... more By means of two case studies, this paper examines how multimodals like the Internet meme can serve as a vehicle for ideological content, placing specific emphasis on its constitutive attribute: the re- and decontextualization. The first case study analyzes the appropriation of the Pepe the Frog meme by the Alt-Right in the US to provide linguistic categories to classify multimodal attributes of Internet memes. In the second case study, the previously developed categories are applied and evaluated to memes created by the New Right in Germany.
Virality and Morphogensis of Right Wing Internet Populism, 2018
By means of two case studies, this paper examines how multimodals like the Internet meme can serv... more By means of two case studies, this paper examines how multimodals like the Internet meme can serve as a vehicle for ideological content, placing specific emphasis on its constitutive attribute: the re- and decontextualization. The first case study analyzes the appropriation of the Pepe the Frog meme by the Alt-Right in the US to provide linguistic categories to classify multimodal attributes of Internet memes as:
• multimodals: via form, content and macro-proposition
• semantic: as extension or constriction of meaning, or ultimately a conceptual shift (including a fundamental alteration of meaning)
In the second case study, the previously developed categories are applied and evaluated to memes created by the New Right in Germany.
Eine Analyse selbstlegitimierender Abwehrargumente im akademischen Kontext
Virality and Morphogenesis of Right Wing Internet Populism, 2018
By means of two case studies, this paper examines how multimodals like the Internet meme can serv... more By means of two case studies, this paper examines how multimodals like the Internet meme can serve as a vehicle for ideological content, placing specific emphasis on its constitutive attribute: the re- and decontextualization. The first case study analyzes the appropriation of the Pepe the Frog meme by the Alt-Right in the US to provide linguistic categories to classify multimodal attributes of Internet memes. In the second case study, the previously developed categories are applied and evaluated to memes created by the New Right in Germany.
Virality and Morphogensis of Right Wing Internet Populism, 2018
By means of two case studies, this paper examines how multimodals like the Internet meme can serv... more By means of two case studies, this paper examines how multimodals like the Internet meme can serve as a vehicle for ideological content, placing specific emphasis on its constitutive attribute: the re- and decontextualization. The first case study analyzes the appropriation of the Pepe the Frog meme by the Alt-Right in the US to provide linguistic categories to classify multimodal attributes of Internet memes as:
• multimodals: via form, content and macro-proposition
• semantic: as extension or constriction of meaning, or ultimately a conceptual shift (including a fundamental alteration of meaning)
In the second case study, the previously developed categories are applied and evaluated to memes created by the New Right in Germany.