Elif Özcan | Delft University of Technology (original) (raw)
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Papers by Elif Özcan
Acta Psychologica, 2009
The influence of the specificity of the visual context on the identification of environmental sou... more The influence of the specificity of the visual context on the identification of environmental sounds (i.e., product sounds) was investigated. Two different visual context types (i.e., scene and object contexts)which varied in the specificity of the semantic information-and a control condition (meaningless images) were employed. A contextual priming paradigm was used. Identification accuracy and response times were determined in two context conditions and one control condition. The results suggest that visual context has a positive effect on sound identification. In addition, two types of product sounds (location-specific and event-specific sounds) were observed which exhibited different sensitivities to scene and object contexts. Furthermore, the results suggest that conceptual interactions exist between an object and a context that do not share the same perceptual domain. Therefore, context should be regarded as a network of conceptually associated items in memory.
Acta Psychologica, 2007
The (mnemonic) interactions between auditory, visual, and the semantic systems have been investig... more The (mnemonic) interactions between auditory, visual, and the semantic systems have been investigated using structurally complex auditory stimuli (i.e., product sounds). Six types of product sounds (air, alarm, cyclic, impact, liquid, mechanical) that vary in spectral-temporal structure were presented in four label type conditions: self-generated text, text, image, and pictogram. A memory paradigm that incorporated free recall, recognition, and matching tasks was employed. The results for the sound type suggest that the amount of spectral-temporal structure in a sound can be indicative for memory performance. Findings related to label type suggest that 'self' creates a strong bias for the retrieval and the recognition of sounds that were self-labeled; the density and the complexity of the visual information (i.e., pictograms) hinders the memory performance ('visual' overshadowing eVect); and image labeling has an additive eVect on the recall and matching tasks (dual coding). Thus, the Wndings suggest that the memory performances for product sounds are task-dependent.
Consistent product experience requires congruity between product properties such as visual appear... more Consistent product experience requires congruity between product properties such as visual appearance and sound. Therefore, for designing appropriate product sounds by manipulating their spectral-temporal structure, product sounds should preferably not be considered in isolation but as an integral part of the main product concept. Because visual aspects of a product are considered to dominate the communication of the desired product concept, sound is usually expected to fit the visual character of a product. We argue that this can be accomplished successfully only on basis of a thorough understanding of the impact of audio-visual interactions on product sounds. Two experimental studies are reviewed to show audio-visual interactions on both perceptual and cognitive levels influencing the way people encode, recall, and attribute meaning to product sounds. Implications for sound design are discussed defying the natural tendency of product designers to analyze the "sound problem" in isolation from the other product properties.
Acta Psychologica, 2009
The influence of the specificity of the visual context on the identification of environmental sou... more The influence of the specificity of the visual context on the identification of environmental sounds (i.e., product sounds) was investigated. Two different visual context types (i.e., scene and object contexts)which varied in the specificity of the semantic information-and a control condition (meaningless images) were employed. A contextual priming paradigm was used. Identification accuracy and response times were determined in two context conditions and one control condition. The results suggest that visual context has a positive effect on sound identification. In addition, two types of product sounds (location-specific and event-specific sounds) were observed which exhibited different sensitivities to scene and object contexts. Furthermore, the results suggest that conceptual interactions exist between an object and a context that do not share the same perceptual domain. Therefore, context should be regarded as a network of conceptually associated items in memory.
Acta Psychologica, 2007
The (mnemonic) interactions between auditory, visual, and the semantic systems have been investig... more The (mnemonic) interactions between auditory, visual, and the semantic systems have been investigated using structurally complex auditory stimuli (i.e., product sounds). Six types of product sounds (air, alarm, cyclic, impact, liquid, mechanical) that vary in spectral-temporal structure were presented in four label type conditions: self-generated text, text, image, and pictogram. A memory paradigm that incorporated free recall, recognition, and matching tasks was employed. The results for the sound type suggest that the amount of spectral-temporal structure in a sound can be indicative for memory performance. Findings related to label type suggest that 'self' creates a strong bias for the retrieval and the recognition of sounds that were self-labeled; the density and the complexity of the visual information (i.e., pictograms) hinders the memory performance ('visual' overshadowing eVect); and image labeling has an additive eVect on the recall and matching tasks (dual coding). Thus, the Wndings suggest that the memory performances for product sounds are task-dependent.
Consistent product experience requires congruity between product properties such as visual appear... more Consistent product experience requires congruity between product properties such as visual appearance and sound. Therefore, for designing appropriate product sounds by manipulating their spectral-temporal structure, product sounds should preferably not be considered in isolation but as an integral part of the main product concept. Because visual aspects of a product are considered to dominate the communication of the desired product concept, sound is usually expected to fit the visual character of a product. We argue that this can be accomplished successfully only on basis of a thorough understanding of the impact of audio-visual interactions on product sounds. Two experimental studies are reviewed to show audio-visual interactions on both perceptual and cognitive levels influencing the way people encode, recall, and attribute meaning to product sounds. Implications for sound design are discussed defying the natural tendency of product designers to analyze the "sound problem" in isolation from the other product properties.