Onat Ege Adalı | Eindhoven University of Technology (original) (raw)

Papers by Onat Ege Adalı

Research paper thumbnail of Business-model innovation in the smart mobility domain

Cooperative Intelligent Transport Systems: Towards high-level automated driving, 2019

DOI to the publisher's website. • The final author version and the galley proof are versions of t... more DOI to the publisher's website. • The final author version and the galley proof are versions of the publication after peer review. • The final published version features the final layout of the paper including the volume, issue and page numbers. Link to publication General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal. If the publication is distributed under the terms of Article 25fa of the Dutch Copyright Act, indicated by the "Taverne" license above, please follow below link for the End User Agreement:

Research paper thumbnail of Ecosystem and Business Models of the UMOS-MobilitEU Mobility Service Platform Activity Deliverable 21043 Ecosystem, Business Models and Viability Analysis Report

DOI to the publisher's website. • The final author version and the galley proof are versions of t... more DOI to the publisher's website. • The final author version and the galley proof are versions of the publication after peer review. • The final published version features the final layout of the paper including the volume, issue and page numbers. Link to publication General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal. If the publication is distributed under the terms of Article 25fa of the Dutch Copyright Act, indicated by the "Taverne" license above, please follow below link for the End User Agreement:

Research paper thumbnail of A Review of Business Models for Shared Mobility and Mobility-as-a-Service (MaaS): A Research Report

The mobility solutions that currently dominate the mobility market have raised global challenges.... more The mobility solutions that currently dominate the mobility market have raised global challenges. Specifically, mass car ownership has led to traffic congestion, shortage of parking spaces, and sustainability issues. Recently, mobility solutions driven by technological advancements have emerged to address these issues via more efficient and sustainable use of resources. However, the wide range of mobility offerings has led to a scattered mobility market, and oversight is hard to grasp for travelers. Mobility-as-a-Service (MaaS) platforms aim to address this issue by integrating mobility services into a single platform. However, MaaS providers (operators) struggle to find sustainable business models. Additionally, research on shared mobility business models is limited, and there is little oversight in the scattered business model landscape. This report addresses this issue by summarizing the dominant business models in the mobility market through a systematic review of current initiatives and literature. It provides an overview of active MaaS business models and challenges and opportunities to integrate mobility services into MaaS. The types of mobility services reviewed in this study include bike-sharing, scooter-sharing, car-sharing, e-hailing, and MaaS platform providers. For each mobility service, the dominant operating mode and the main business model actors are identified and represented using the Service-Dominant Business Model Radar (SDBM/R). Furthermore, the value exchanges between the actors are mapped in Value Capture Diagrams. The report concludes with a discussion on the challenges and opportunities related to synthesizing shared mobility modes into MaaS and the expectations for its future.

Research paper thumbnail of Defining business model key performance indicators using intentional linguistic summaries

To sustain competitiveness in contemporary, fast-paced markets, organizations increasingly focus ... more To sustain competitiveness in contemporary, fast-paced markets, organizations increasingly focus on innovating their business models to enhance current value propositions or to explore novel sources of value creation. However, business model innovation is a complex task, characterized by shifting characteristics in terms of uncertainty, data availability and its impact on decision making. To cope with such challenges, business model evaluation is advocated to make sense of novel business models and to support decision making. Key performance indicators (KPIs) are frequently used in business model evaluation to structure the performance assessment of these models and to evaluate their strategic implications, in turn aiding business model decision making. However, given the shifting characteristics of the innovation process, the application and effectiveness of KPIs depend significantly on how such KPIs are defined. The techniques proposed in the existing literature typically generate...

Research paper thumbnail of Service-Dominant Business Model Design for Digital Innovation in Smart Mobility

Business & Information Systems Engineering, 2018

Research paper thumbnail of Software Test Effort Estimation: State of the Art in Turkish Software Industry

2017 43rd Euromicro Conference on Software Engineering and Advanced Applications (SEAA), 2017

Good planning and managing software test process require accurate estimation of software test eff... more Good planning and managing software test process require accurate estimation of software test effort. This becomes particularly significant when validation and verification activities are to be performed by an independent organization. This study presents a systematic literature review and a follow up industrial survey, which was performed to investigate the state of the art on software test effort estimation and the current practice of software industry in Turkey. The results showed that only few of the methods and metrics discussed in the literature are used by the industry. Furthermore, industrial participants have a general opinion that these methods could be improved by making use of additional metrics. Hence, there is a significant need for collaborative studies between industry and academia.

Research paper thumbnail of A method for qualitative evaluation of service-dominant business models

The widespread deployment of digital technologies has driven many contemporary organisations to a... more The widespread deployment of digital technologies has driven many contemporary organisations to adopt a service perspective as a means to extend their business practices or to cater to customer needs. To reduce service complexity, organisations engage in collaborative networks to exchange and integrate resources from many concurrent actors to co-create value. As a consequence, in contrast to firm-centric business models, the resulting service-dominant business model becomes networked in nature, describing the logic of how many concurrent actors co-create value and exchange resources. As business models take a pivotal position with respect to organisational performance and business-IT alignment, this places significant emphasis on the valid design and subsequent evaluation of these models, taking into account these service-dominant characteristics. However, we see that limited work is available to support business model evaluation from a service-dominant perspective, to address these...

Research paper thumbnail of A Reference Model for the Design of Service-Dominant Business Models in the Smart Mobility Domain

Initiatives in the smart mobility domain are increasingly characterized by a service-dominant min... more Initiatives in the smart mobility domain are increasingly characterized by a service-dominant mindset, focusing explicitly on the value that is created for the customer. As a result, the business models of these initiatives become more agile in nature, forcing them to be continuously and rapidly redesigned. However, given the wide landscape of potential stakeholders in the smart mobility domain, it may prove difficult to identify the stakeholders that should be considered for viable business model design. In response, this paper proposes a reference business model for the smart mobility domain which elaborates on a generic set of stakeholder categories and their characteristics to guide the design of these models. Following a design science research approach, we iteratively derived and evaluated the validity of the reference model using a set of business model design workshops. We illustrate the applicability of the reference model by means of a business model design case.

Research paper thumbnail of Evaluating the Design of Service-Dominant Business Models: A Qualitative Method

Pac. Asia J. Assoc. Inf. Syst., 2021

Background: Driven by factors such as digitization and rapid technological change, many contempor... more Background: Driven by factors such as digitization and rapid technological change, many contemporary organizations adopt a service orientation to sustain competitiveness and to improve their value propositions to customers. In doing so, organizations typically engage in collaborative service ecosystems to co-create value and exchange services, and conceptualize such collaborations using business models. The resulting models should be evaluated to support the development of service ecosystems and their long-term viability. Despite academic efforts on the evaluation of traditional, organization-centric business models, limited research is present supporting the evaluation of servicedominant business models, taking into account their key characteristics, such as service exchange and value co-creation in business networks. Methods: Following a design science research methodology, we have iteratively designed a method addressing the qualitative evaluation of service-dominant business mod...

Research paper thumbnail of A Method to Transform Value Propositions of a Service System into Business Services

In the contemporary business world, organizations engage in service systems to co-create value. C... more In the contemporary business world, organizations engage in service systems to co-create value. Centring around value propositions, the actors of a service system integrate their resources to create novel service solutions for service beneficiaries. The initial step towards integration of resources relates to the identification of resource re-configurations that are relevant in the context of a service system. However, this is a challenging task as the actor compositions in service systems are volatile. Therefore, standardized and modular resource re-configurations are crucial for enabling actors’ agility and for mobilizing their resources in their service systems. Recognizing these needs, we propose a method to guide the transformation of a value proposition into modular, standardized, and contextualized actor resource re-configurations. The design is based upon the business services paradigm and has been developed by following design science research methodology. Furthermore, we p...

Research paper thumbnail of A Multi-concern Method for Identifying Business Services: A Situational Method Engineering Study

Enterprise, Business-Process and Information Systems Modeling

Business services are offerings that enable organizations to achieve their strategic objectives b... more Business services are offerings that enable organizations to achieve their strategic objectives by making their functionality accessible to their customers and business partners. Thus, organizations pay significant attention to and invest in the explicit identification and definition of their business services. This is, however, not a trivial endeavor as multiple concerns that are intrinsic to the concept of business service should be taken into consideration in identifying services. Existing business service identification methods used in isolation do not offer adequate coverage for these concerns. Addressing this issue, we propose a novel method assembled by situational method engineering from a set of existing service identification methods, taking the best aspects from each of them. In this paper, we present an instantiation of the situational method engineering approach alongside the details of the constructed method. We also provide a demonstration of the method with an illustrative scenario based on a real-life business case.

Research paper thumbnail of Identification of Service Platform Requirements from Value Propositions: A Service Systems Engineering Method

IFIP Advances in Information and Communication Technology

Research paper thumbnail of Evaluation of Agility Assessment Tools: A Multiple Case Study

Communications in Computer and Information Science, 2016

Research paper thumbnail of Evaluation of Agility Assessment Tools: A Multiple Case Study

Communications in Computer and Information Science, 2016

Research paper thumbnail of Service-Dominant Business Model design for digital innovation in smart mobility

Business & Information Systems Engineering, 2018

In many business domains, rapid changes have occurred as a consequence of digital innovation, i.e... more In many business domains, rapid changes have occurred as a consequence of digital innovation, i.e., the application of novel information technologies to achieve specific business goals. A domain where digital innovation has great potential is smart mobility, which aims at moving around large sets of people and goods in a specific geographic setting in an efficient and effective way. So far, many innovations in this domain have concentrated on relatively isolated, technology-driven developments, such as smart route planning for individual travelers. Nice as they are, they have relatively small impact on mobility on a large scale. To achieve substantial digital innovations – for example, optimizing commuting on a city-scale – it is necessary to align the efforts and related values of a spectrum of stakeholders that need to collaborate in a common business model. To this aim, the study proposes the use of service-dominant business logic, which emphasizes the interaction of value network partners as they co-create value through collaborative processes. Moving to this paradigm has significant implications on the way business is done: the business requirements for services will change faster, and the complexity of value networks required to meet these requirements will increase further. This requires new approaches to business engineering that are grounded in the premises of service-dominant logic. The paper introduces the service-dominant business model radar (SDBM/R) as an integral component of a business engineering framework. Following a design science approach, the SDBM/R has been developed in close collaboration with industry experts and evaluated through an extensive series of hands-on workshops with industry professionals from several business domains. This paper focuses on the application and evaluation in the smart mobility domain, addressing the design of new business models for digital innovation of collaborative transport of people and goods. In summary, it contributes a novel business design approach that has an academic background and relevant practical embedding.

Research paper thumbnail of A Reference Model for the Design of Service-Dominant Business Models in the Smart Mobility Domain

Thirty Ninth International Conference on Information Systems, 2018

Initiatives in the smart mobility domain are increasingly characterized by a service-dominant min... more Initiatives in the smart mobility domain are increasingly characterized by a service-dominant mindset, focusing explicitly on the value that is created for the customer. As a result, the business models of these initiatives become more agile in nature, forcing them to be continuously and rapidly redesigned. However, given the wide landscape of potential stakeholders in the smart mobility domain, it may prove difficult to identify the stakeholders that should be considered for viable business model design. In response, this paper proposes a reference business model for the smart mobility domain which elaborates on a generic set of stakeholder categories and their characteristics to guide the design of these models. Following a design science research approach, we iteratively derived and evaluated the validity of the reference model using a set of business model design workshops. We illustrate the applicability of the reference model by means of a business model design case.

Research paper thumbnail of Assessment of Agility in Software Organizations with a Web-Based Agility Assessment Tool

43rd Euromicro Conference on Software Engineering and Advanced Applications, 2017

Agile software development approaches have emerged to overcome the inherent challenges of the tra... more Agile software development approaches have
emerged to overcome the inherent challenges of the traditional
software development methodologies. With that in mind, they
offer a set of simple yet effective practices based on the values and
supporting principles of the Agile Manifesto. Today, more and
more organizations are practicing Agile but transitioning to Agile
is not as straightforward as it might seem. The benefits afforded
by the agile values, principles and practices are not fully obtained
and adapters struggle to become more mature; i.e. increase their
Agility. For, adapters to address this problem, agility assessments
have been designed to be aware of the situation of their transition
and make sure that they are heading in the right direction.
However, these assessments still require significant amount of time
and effort to apply. To overcome this problem, we have developed
a web-based agility assessment tool which is a part of an integrated
agility assessment approach. The approach consists of a structured
and comprehensive agility assessment model (AgilityMod), an
exemplar agility assessment process and a web based agility
assessment tool (AssessAgility). This research focuses on the final
component of the approach: AssessAgility tool and presents a
multiple case study that was conducted to evaluate tool’s
capabilities in terms of providing guidance, automation and
reducing the effort spent on the assessments.

Research paper thumbnail of Software Test Effort Estimation State of the Art in Turkish Software Industry

43rd Euromicro Conference on Software Engineering and Advanced Applications, 2017

Good planning and managing software test process require accurate estimation of software test eff... more Good planning and managing software test process require accurate estimation of software test effort. This becomes particularly significant when validation and verification activities are to be performed by an independent organization. This study presents a systematic literature review and a follow up industrial survey, which was performed to investigate the state of the art on software test effort estimation and the current practice of software industry in Turkey. The results showed that only few of the methods and metrics discussed in the literature are used by the industry. Furthermore, industrial participants have a general opinion that these methods could be improved by making use of additional metrics. Hence, there is a significant need for collaborative studies between industry and academia.

Research paper thumbnail of Evaluation of Agility Assessment Tools: A Multiple Case Study

Agile software development has been one of the most important paradigms of software engineering c... more Agile software development has been one of the most important paradigms of software engineering community. Agile methods that are shaped around Agile Manifesto and principles, provide promising results when applied properly in software organizations. Agile assessment models and tools have potential to indicate agile adoption problems at project level or organization level. In the scope of this study, we identified 37 agility assessment tools. Among those tools, we evaluated 11 agility assessment tools based upon 9 criteria within a multiple case study. The purpose of this study is to evaluate existing agility assessment tools to provide an overview about potential uses, advantages and drawbacks. The results of the case study indicate that none of the 11 tools are eligible to fully achieve the 9 criteria.

Research paper thumbnail of Business-model innovation in the smart mobility domain

Cooperative Intelligent Transport Systems: Towards high-level automated driving, 2019

DOI to the publisher's website. • The final author version and the galley proof are versions of t... more DOI to the publisher's website. • The final author version and the galley proof are versions of the publication after peer review. • The final published version features the final layout of the paper including the volume, issue and page numbers. Link to publication General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal. If the publication is distributed under the terms of Article 25fa of the Dutch Copyright Act, indicated by the "Taverne" license above, please follow below link for the End User Agreement:

Research paper thumbnail of Ecosystem and Business Models of the UMOS-MobilitEU Mobility Service Platform Activity Deliverable 21043 Ecosystem, Business Models and Viability Analysis Report

DOI to the publisher's website. • The final author version and the galley proof are versions of t... more DOI to the publisher's website. • The final author version and the galley proof are versions of the publication after peer review. • The final published version features the final layout of the paper including the volume, issue and page numbers. Link to publication General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal. If the publication is distributed under the terms of Article 25fa of the Dutch Copyright Act, indicated by the "Taverne" license above, please follow below link for the End User Agreement:

Research paper thumbnail of A Review of Business Models for Shared Mobility and Mobility-as-a-Service (MaaS): A Research Report

The mobility solutions that currently dominate the mobility market have raised global challenges.... more The mobility solutions that currently dominate the mobility market have raised global challenges. Specifically, mass car ownership has led to traffic congestion, shortage of parking spaces, and sustainability issues. Recently, mobility solutions driven by technological advancements have emerged to address these issues via more efficient and sustainable use of resources. However, the wide range of mobility offerings has led to a scattered mobility market, and oversight is hard to grasp for travelers. Mobility-as-a-Service (MaaS) platforms aim to address this issue by integrating mobility services into a single platform. However, MaaS providers (operators) struggle to find sustainable business models. Additionally, research on shared mobility business models is limited, and there is little oversight in the scattered business model landscape. This report addresses this issue by summarizing the dominant business models in the mobility market through a systematic review of current initiatives and literature. It provides an overview of active MaaS business models and challenges and opportunities to integrate mobility services into MaaS. The types of mobility services reviewed in this study include bike-sharing, scooter-sharing, car-sharing, e-hailing, and MaaS platform providers. For each mobility service, the dominant operating mode and the main business model actors are identified and represented using the Service-Dominant Business Model Radar (SDBM/R). Furthermore, the value exchanges between the actors are mapped in Value Capture Diagrams. The report concludes with a discussion on the challenges and opportunities related to synthesizing shared mobility modes into MaaS and the expectations for its future.

Research paper thumbnail of Defining business model key performance indicators using intentional linguistic summaries

To sustain competitiveness in contemporary, fast-paced markets, organizations increasingly focus ... more To sustain competitiveness in contemporary, fast-paced markets, organizations increasingly focus on innovating their business models to enhance current value propositions or to explore novel sources of value creation. However, business model innovation is a complex task, characterized by shifting characteristics in terms of uncertainty, data availability and its impact on decision making. To cope with such challenges, business model evaluation is advocated to make sense of novel business models and to support decision making. Key performance indicators (KPIs) are frequently used in business model evaluation to structure the performance assessment of these models and to evaluate their strategic implications, in turn aiding business model decision making. However, given the shifting characteristics of the innovation process, the application and effectiveness of KPIs depend significantly on how such KPIs are defined. The techniques proposed in the existing literature typically generate...

Research paper thumbnail of Service-Dominant Business Model Design for Digital Innovation in Smart Mobility

Business & Information Systems Engineering, 2018

Research paper thumbnail of Software Test Effort Estimation: State of the Art in Turkish Software Industry

2017 43rd Euromicro Conference on Software Engineering and Advanced Applications (SEAA), 2017

Good planning and managing software test process require accurate estimation of software test eff... more Good planning and managing software test process require accurate estimation of software test effort. This becomes particularly significant when validation and verification activities are to be performed by an independent organization. This study presents a systematic literature review and a follow up industrial survey, which was performed to investigate the state of the art on software test effort estimation and the current practice of software industry in Turkey. The results showed that only few of the methods and metrics discussed in the literature are used by the industry. Furthermore, industrial participants have a general opinion that these methods could be improved by making use of additional metrics. Hence, there is a significant need for collaborative studies between industry and academia.

Research paper thumbnail of A method for qualitative evaluation of service-dominant business models

The widespread deployment of digital technologies has driven many contemporary organisations to a... more The widespread deployment of digital technologies has driven many contemporary organisations to adopt a service perspective as a means to extend their business practices or to cater to customer needs. To reduce service complexity, organisations engage in collaborative networks to exchange and integrate resources from many concurrent actors to co-create value. As a consequence, in contrast to firm-centric business models, the resulting service-dominant business model becomes networked in nature, describing the logic of how many concurrent actors co-create value and exchange resources. As business models take a pivotal position with respect to organisational performance and business-IT alignment, this places significant emphasis on the valid design and subsequent evaluation of these models, taking into account these service-dominant characteristics. However, we see that limited work is available to support business model evaluation from a service-dominant perspective, to address these...

Research paper thumbnail of A Reference Model for the Design of Service-Dominant Business Models in the Smart Mobility Domain

Initiatives in the smart mobility domain are increasingly characterized by a service-dominant min... more Initiatives in the smart mobility domain are increasingly characterized by a service-dominant mindset, focusing explicitly on the value that is created for the customer. As a result, the business models of these initiatives become more agile in nature, forcing them to be continuously and rapidly redesigned. However, given the wide landscape of potential stakeholders in the smart mobility domain, it may prove difficult to identify the stakeholders that should be considered for viable business model design. In response, this paper proposes a reference business model for the smart mobility domain which elaborates on a generic set of stakeholder categories and their characteristics to guide the design of these models. Following a design science research approach, we iteratively derived and evaluated the validity of the reference model using a set of business model design workshops. We illustrate the applicability of the reference model by means of a business model design case.

Research paper thumbnail of Evaluating the Design of Service-Dominant Business Models: A Qualitative Method

Pac. Asia J. Assoc. Inf. Syst., 2021

Background: Driven by factors such as digitization and rapid technological change, many contempor... more Background: Driven by factors such as digitization and rapid technological change, many contemporary organizations adopt a service orientation to sustain competitiveness and to improve their value propositions to customers. In doing so, organizations typically engage in collaborative service ecosystems to co-create value and exchange services, and conceptualize such collaborations using business models. The resulting models should be evaluated to support the development of service ecosystems and their long-term viability. Despite academic efforts on the evaluation of traditional, organization-centric business models, limited research is present supporting the evaluation of servicedominant business models, taking into account their key characteristics, such as service exchange and value co-creation in business networks. Methods: Following a design science research methodology, we have iteratively designed a method addressing the qualitative evaluation of service-dominant business mod...

Research paper thumbnail of A Method to Transform Value Propositions of a Service System into Business Services

In the contemporary business world, organizations engage in service systems to co-create value. C... more In the contemporary business world, organizations engage in service systems to co-create value. Centring around value propositions, the actors of a service system integrate their resources to create novel service solutions for service beneficiaries. The initial step towards integration of resources relates to the identification of resource re-configurations that are relevant in the context of a service system. However, this is a challenging task as the actor compositions in service systems are volatile. Therefore, standardized and modular resource re-configurations are crucial for enabling actors’ agility and for mobilizing their resources in their service systems. Recognizing these needs, we propose a method to guide the transformation of a value proposition into modular, standardized, and contextualized actor resource re-configurations. The design is based upon the business services paradigm and has been developed by following design science research methodology. Furthermore, we p...

Research paper thumbnail of A Multi-concern Method for Identifying Business Services: A Situational Method Engineering Study

Enterprise, Business-Process and Information Systems Modeling

Business services are offerings that enable organizations to achieve their strategic objectives b... more Business services are offerings that enable organizations to achieve their strategic objectives by making their functionality accessible to their customers and business partners. Thus, organizations pay significant attention to and invest in the explicit identification and definition of their business services. This is, however, not a trivial endeavor as multiple concerns that are intrinsic to the concept of business service should be taken into consideration in identifying services. Existing business service identification methods used in isolation do not offer adequate coverage for these concerns. Addressing this issue, we propose a novel method assembled by situational method engineering from a set of existing service identification methods, taking the best aspects from each of them. In this paper, we present an instantiation of the situational method engineering approach alongside the details of the constructed method. We also provide a demonstration of the method with an illustrative scenario based on a real-life business case.

Research paper thumbnail of Identification of Service Platform Requirements from Value Propositions: A Service Systems Engineering Method

IFIP Advances in Information and Communication Technology

Research paper thumbnail of Evaluation of Agility Assessment Tools: A Multiple Case Study

Communications in Computer and Information Science, 2016

Research paper thumbnail of Evaluation of Agility Assessment Tools: A Multiple Case Study

Communications in Computer and Information Science, 2016

Research paper thumbnail of Service-Dominant Business Model design for digital innovation in smart mobility

Business & Information Systems Engineering, 2018

In many business domains, rapid changes have occurred as a consequence of digital innovation, i.e... more In many business domains, rapid changes have occurred as a consequence of digital innovation, i.e., the application of novel information technologies to achieve specific business goals. A domain where digital innovation has great potential is smart mobility, which aims at moving around large sets of people and goods in a specific geographic setting in an efficient and effective way. So far, many innovations in this domain have concentrated on relatively isolated, technology-driven developments, such as smart route planning for individual travelers. Nice as they are, they have relatively small impact on mobility on a large scale. To achieve substantial digital innovations – for example, optimizing commuting on a city-scale – it is necessary to align the efforts and related values of a spectrum of stakeholders that need to collaborate in a common business model. To this aim, the study proposes the use of service-dominant business logic, which emphasizes the interaction of value network partners as they co-create value through collaborative processes. Moving to this paradigm has significant implications on the way business is done: the business requirements for services will change faster, and the complexity of value networks required to meet these requirements will increase further. This requires new approaches to business engineering that are grounded in the premises of service-dominant logic. The paper introduces the service-dominant business model radar (SDBM/R) as an integral component of a business engineering framework. Following a design science approach, the SDBM/R has been developed in close collaboration with industry experts and evaluated through an extensive series of hands-on workshops with industry professionals from several business domains. This paper focuses on the application and evaluation in the smart mobility domain, addressing the design of new business models for digital innovation of collaborative transport of people and goods. In summary, it contributes a novel business design approach that has an academic background and relevant practical embedding.

Research paper thumbnail of A Reference Model for the Design of Service-Dominant Business Models in the Smart Mobility Domain

Thirty Ninth International Conference on Information Systems, 2018

Initiatives in the smart mobility domain are increasingly characterized by a service-dominant min... more Initiatives in the smart mobility domain are increasingly characterized by a service-dominant mindset, focusing explicitly on the value that is created for the customer. As a result, the business models of these initiatives become more agile in nature, forcing them to be continuously and rapidly redesigned. However, given the wide landscape of potential stakeholders in the smart mobility domain, it may prove difficult to identify the stakeholders that should be considered for viable business model design. In response, this paper proposes a reference business model for the smart mobility domain which elaborates on a generic set of stakeholder categories and their characteristics to guide the design of these models. Following a design science research approach, we iteratively derived and evaluated the validity of the reference model using a set of business model design workshops. We illustrate the applicability of the reference model by means of a business model design case.

Research paper thumbnail of Assessment of Agility in Software Organizations with a Web-Based Agility Assessment Tool

43rd Euromicro Conference on Software Engineering and Advanced Applications, 2017

Agile software development approaches have emerged to overcome the inherent challenges of the tra... more Agile software development approaches have
emerged to overcome the inherent challenges of the traditional
software development methodologies. With that in mind, they
offer a set of simple yet effective practices based on the values and
supporting principles of the Agile Manifesto. Today, more and
more organizations are practicing Agile but transitioning to Agile
is not as straightforward as it might seem. The benefits afforded
by the agile values, principles and practices are not fully obtained
and adapters struggle to become more mature; i.e. increase their
Agility. For, adapters to address this problem, agility assessments
have been designed to be aware of the situation of their transition
and make sure that they are heading in the right direction.
However, these assessments still require significant amount of time
and effort to apply. To overcome this problem, we have developed
a web-based agility assessment tool which is a part of an integrated
agility assessment approach. The approach consists of a structured
and comprehensive agility assessment model (AgilityMod), an
exemplar agility assessment process and a web based agility
assessment tool (AssessAgility). This research focuses on the final
component of the approach: AssessAgility tool and presents a
multiple case study that was conducted to evaluate tool’s
capabilities in terms of providing guidance, automation and
reducing the effort spent on the assessments.

Research paper thumbnail of Software Test Effort Estimation State of the Art in Turkish Software Industry

43rd Euromicro Conference on Software Engineering and Advanced Applications, 2017

Good planning and managing software test process require accurate estimation of software test eff... more Good planning and managing software test process require accurate estimation of software test effort. This becomes particularly significant when validation and verification activities are to be performed by an independent organization. This study presents a systematic literature review and a follow up industrial survey, which was performed to investigate the state of the art on software test effort estimation and the current practice of software industry in Turkey. The results showed that only few of the methods and metrics discussed in the literature are used by the industry. Furthermore, industrial participants have a general opinion that these methods could be improved by making use of additional metrics. Hence, there is a significant need for collaborative studies between industry and academia.

Research paper thumbnail of Evaluation of Agility Assessment Tools: A Multiple Case Study

Agile software development has been one of the most important paradigms of software engineering c... more Agile software development has been one of the most important paradigms of software engineering community. Agile methods that are shaped around Agile Manifesto and principles, provide promising results when applied properly in software organizations. Agile assessment models and tools have potential to indicate agile adoption problems at project level or organization level. In the scope of this study, we identified 37 agility assessment tools. Among those tools, we evaluated 11 agility assessment tools based upon 9 criteria within a multiple case study. The purpose of this study is to evaluate existing agility assessment tools to provide an overview about potential uses, advantages and drawbacks. The results of the case study indicate that none of the 11 tools are eligible to fully achieve the 9 criteria.