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Papers by Nathalie LaidlerKylander

Research paper thumbnail of The new global brands: Managing non-government organizations in the 21st century

Research paper thumbnail of Mining gold in not-for-profit brands

Harvard Business Review, Jan 1, 2004

... Clean artisanal gold mining. Jennifer J Hinton in A utopian approach (2003). 1 reader Save re... more ... Clean artisanal gold mining. Jennifer J Hinton in A utopian approach (2003). 1 reader Save reference to library · Related research. Mining Digital Gold. E Hirsch in Computer Graphics World (1997). 1 reader Save reference to library · Related research. More related papers. ...

Research paper thumbnail of Building and valuing global brands in the nonprofit sector

Nonprofit Management …, Jan 1, 2007

Global nonprofit brands are the world's new “super brands” (Wootliff and Deri, 2001). No... more Global nonprofit brands are the world's new “super brands” (Wootliff and Deri, 2001). Nonprofit organizations command unprecedented levels of trust, and nonprofit brand valuations are on par with major international corporations. Leaders and man-agers of nonprofits face new ...

Research paper thumbnail of Brand equity in international nonprofit organizations: A system dynamics approach

While nonprofit organizations and their brands are growing in importance and stature, these organ... more While nonprofit organizations and their brands are growing in importance and stature, these organizations display surprisingly limited brand management activities. This is partly due to the fact that no explicit brand equity models exist specifically for nonprofit organizations. The ...

Research paper thumbnail of How international nonprofits build brand equity

International Journal of …, Jan 1, 2009

Research paper thumbnail of The drivers of brand equity in international nonprofit organizations

Research paper thumbnail of Mary Kay Cosmetics: Asian Market Entry

Research paper thumbnail of The new global brands: Managing non-government organizations in the 21st century

Research paper thumbnail of Mining gold in not-for-profit brands

Harvard Business Review, Jan 1, 2004

... Clean artisanal gold mining. Jennifer J Hinton in A utopian approach (2003). 1 reader Save re... more ... Clean artisanal gold mining. Jennifer J Hinton in A utopian approach (2003). 1 reader Save reference to library · Related research. Mining Digital Gold. E Hirsch in Computer Graphics World (1997). 1 reader Save reference to library · Related research. More related papers. ...

Research paper thumbnail of Building and valuing global brands in the nonprofit sector

Nonprofit Management …, Jan 1, 2007

Global nonprofit brands are the world's new “super brands” (Wootliff and Deri, 2001). No... more Global nonprofit brands are the world's new “super brands” (Wootliff and Deri, 2001). Nonprofit organizations command unprecedented levels of trust, and nonprofit brand valuations are on par with major international corporations. Leaders and man-agers of nonprofits face new ...

Research paper thumbnail of Brand equity in international nonprofit organizations: A system dynamics approach

While nonprofit organizations and their brands are growing in importance and stature, these organ... more While nonprofit organizations and their brands are growing in importance and stature, these organizations display surprisingly limited brand management activities. This is partly due to the fact that no explicit brand equity models exist specifically for nonprofit organizations. The ...

Research paper thumbnail of How international nonprofits build brand equity

International Journal of …, Jan 1, 2009

Research paper thumbnail of The drivers of brand equity in international nonprofit organizations

Research paper thumbnail of Mary Kay Cosmetics: Asian Market Entry

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