Celina Navarro | Universitat Autònoma de Barcelona (original) (raw)

Papers by Celina Navarro

This article explores the changes of the Spanish television industry upon the arrival of the inte... more This article explores the changes of the Spanish television industry upon the arrival of the international Subscription Video on Demand (SVoD) platforms and how Spain has become a noticeable player in the international market. To analyze the hybridization of the industry, a content analysis of the Spanish catalog of SVoD services has been conducted to evaluate the offerings of local series. To further exemplify the current complex relationships among traditional broadcasters, independent producers, and SVoD platforms, an analysis of the evolution of the series The Ministry of Time and Money Heist (two of the most internationally successful Spanish shows) in terms of production, distribution, and cultural trades, reveals the different types of agreements with SVoD players and the balance between the international and domestic markets. Results also indicate the importance of the Spanish geolinguistic market for the success of Spanish series even as the popularity of its shows has tran...

Media, Culture & Society, 2022

This paper investigates the role of European Public Service Media (PSM) in the commissioning and ... more This paper investigates the role of European Public Service Media (PSM) in the commissioning and scheduling of local series over the past three decades. With a comparative approach between the main European television markets (Germany, the United Kingdom, France, Italy and Spain), the schedules of 30 seasons of 25 general-interest channels have been analysed to explore how the changes in the markets have altered the role of public channels as promoters of domestic fiction and local culture. The study shows a clear division along a Northern European axis with a large, uninterrupted commissioning of locally produced fiction, while Southern European public corporations have had a lower, more erratic approach. Despite this difference, all European PSM organisations analysed have maintained and increased the volume of local series titles during the last decade despite the appearance of portfolio DTT channels and transnational SVOD services, in contrast to commercial corporations.

International Journal of Communication, 2022

Esta investigacion analiza las practicas seguidas por los ejecutivos de produccion ajena de las c... more Esta investigacion analiza las practicas seguidas por los ejecutivos de produccion ajena de las corporaciones locales de television durante el proceso de adquisicion de contenidos en el mercado internacional para incorporar en sus programaciones. La actual convergencia tecnologica ha hecho posible que la velocidad y el volumen de los flujos televisivos transnacionales aumenten favoreciendo la exposicion del sector televisivo europeo a una gran cantidad de programas internacionales disponibles a traves de multiples plataformas. Sin embargo, los canales tradicionales siguen estando en el centro de estos intercambios culturales teniendo un impacto social directo en sus mercados. Este estudio comparativo se centra en los canales generalistas de Espana y el Reino Unido asumiendo su papel activo como mediadores culturales entre las fuerzas del mercado transnacional y los intereses de los espectadores locales. Para mostrar las practicas seguidas por los corporaciones televisivos, los ejecu...

Profesional De La Informacion, 2020

El acceso y el consumo de la television generalista ha variado tras la convergencia tecnologica. ... more El acceso y el consumo de la television generalista ha variado tras la convergencia tecnologica. El diseno de las programaciones de la television lineal generalista es clave para entender las politicas que los operadores estan aplicando en la oferta de generos y formatos, y observar las divergencias y similitudes entre cadenas de titularidad publica o privada. Este articulo analiza la oferta televisiva de 25 cadenas generalistas, publicas y privadas, que operan en Alemania, Espana, Francia, Italia y el Reino Unido. Algunos de los hallazgos de esta investigacion muestran: a) escasa diversidad de generos, b) la politica editorial de las emisoras publicas se diferencia nitidamente de las privadas privilegiando la oferta de informacion, la ficcion de produccion nacional, y los info-shows de tipo documental, y c) apuestas de generos diferenciadas por titularidades segun los paises.

Critical Studies in Television, 2021

This article aims to analyse how Netflix uses social media to generate a dialogue between the loc... more This article aims to analyse how Netflix uses social media to generate a dialogue between the local and transnational layers of television, to position its brand and curate content in domestic markets. Within the frame of transnationalism, a cross-cultural comparative study has been conducted in three different local European markets: the United Kingdom, Spain and the Nordic region. The results show the negotiation between transnationalisation and the needs of local cultural distinctiveness through language adaptation, emphasis on in-house original US flagship productions, the overrepresentation of original local content and use of cultural references at different levels.

Estudios sobre el Mensaje Periodístico

El Profesional de la Información

Journal of Popular Television, 2020

This article analyses the role of foreign content in the public broadcasting corporations from tw... more This article analyses the role of foreign content in the public broadcasting corporations from two major European markets, Spain and the United Kingdom. Through a quantitative approach to schedules and in-depth interviews with the heads of the acquisitions departments, it is demonstrated that RTVE and BBC, both public media corporations, have a very different approach to the scheduling of acquisitions due to their distinct concept of public service remit. While in Spain this is focused on the cultural diversity of programmes, the approach in the United Kingdom is to only promote British productions.

Communication Papers, 2018

El uso de product placement en las ficciones televisivas se reguló en la mayoría de los esta-dos ... more El uso de product placement en las ficciones televisivas se reguló en la mayoría de los esta-dos europeos a partir de la Directiva Europea de Servicios de Comunicación Audiovisual (2007). Mientras que en España esta práctica ya era muy habitual antes de la normativa, en Reino Unido esta forma publicitaria no estaba tolerada y la entrada en vigor de la ley supuso un cambio en las prácticas de los producto-res domésticos. Tras varios años de su imple-mentación, en esta comunicación analizamos la presencia y uso del product placement en las series de ficción con mayor audiencia en Prime Time haciendo una comparativa entre las cadenas comerciales españolas y británi-cas. Se ha realizado un análisis de conteni-do cuantitativo para determinar el volumen y duración del product placement, los sectores de los productos anunciados y su modo de presentación e importancia en pantalla. Los resultados indican que esta práctica está más extendida en las ficciones españolas mientras que en el Reino Unido el uso de esta Abstract The use of product placement in television fiction was regulated in most European states based on the European Audiovisual Media Services Directive (2007). While in Spain this practice was already very common before regulations, in the United Kingdom this type of advertising was not tolerated and the entry into force of the law meant a change in the practices of local producers. After several years of its implementation, in this communication we analyze the presence and use of product placement in the most watched fiction series in Prime Time making a comparison between the Spanish and British commercial channels. A quantitative content analysis has been carried out to determine the volume and duration of the product placement , the sectors of the advertised products and their way of presentation and importance on-screen. The results indicate that this practice is more widespread in Spanish fictions while in the United Kingdom the use of this advertising technique is used more

Communication & Society, 2020

In recent years, digital feminism has been prominent in the international public sphere and the m... more In recent years, digital feminism has been prominent in the international public sphere and the massive release of individual testimonies of violence against women has had an important presence on social media. In Spain, the reaction to the judicial sentence of the La Manada case, which only convicted the five men accused of abuse, rather than rape, provoked a public outrage that was negotiated on social networks and was later displayed in mass demonstrations across the country. The aim of this study is to analyze the reaction that took place on Twitter on the day of the ruling of the sentence (26 April 2018) and how the dominant frames were initiated and stabilized on Twitter. With a sample of almost 500.000 tweets, the posts achieving most retweets per hour and the most salient media objects (including hashtags, visual content and links) have been analyzed based on the framing theory. Media objects have been explored through flowcharts allowing the visualization of the evolution of the dominant messages. The results show a hegemonic conversation on Twitter against the ruling of the court with a high presence of feminist demands. Furthermore, the analysis of the evolution of the main frames shows that the different Twitter affordances allow rapidity in the negotiation of the dominant messages. This paper contributes to the understanding of the articulation of framing from a complex perspective including media objects such as images and URLs that broaden the layers of meaning of the Twitter discourse on collective actions.

Teknokultura, 2018

La violencia de género es un problema global pero con realidades más cruentas en ciertas regiones... more La violencia de género es un problema global pero con realidades más cruentas en ciertas regiones y países. Este es el caso de México en el que mueren 7 mujeres cada día. Ante este escenario y como respuesta a la incapacidad gubernamental para resolver esta violación constante a los derechos humanos de las mujeres en los últimos años se han realizado diferentes acciones de lucha política para erradicar esta violencia. En algunos casos dinamizadas por las instituciones gubernamentales y mayoritariamente desde la sociedad civil organizada. Partiendo de la concepción de que Internet y las redes sociales son herramientas fundamentales del activismo y de la lucha feminista del siglo XXI, este estudio tiene como objetivo, desde una perspectiva crítica, analizar el uso y valoración que hacen de Facebook las asociaciones que luchan contra la violencia de género en México. A través de una metodología cuantitativa hemos obtenido un mapa descriptivo de las páginas activas de Facebook sobre esta temática. Con la parte cualitativa, realizando entrevistas en profundidad a asociaciones de activistas que usan la red social, hemos identificado las dinámicas de apropiación y usos de la
plataforma. Nuestros resultados indican que las entidades usan Facebook de una forma poco crítica pero consiguen tener impacto contra la lucha de género ya que se convierte en una plataforma que crea una noción de sororidad y es percibida como asequible y cercana donde las mujeres se sienten seguras para denunciar casos de violencia.

International Communication Gazette, 2019

European television channels harbour a significant amount of imported programmes within their sch... more European television channels harbour a significant amount of imported programmes within their schedules. This presence, with its social and cultural impact, is directly affected by the established practices of the television industry which conditions the type and origin of the foreign programmes that are being acquired by linear broadcasters. This research article aims to analyse the criteria used by local television buyers when acquiring international programmes and understand the reasons behind transnational television flows. The findings of the interviews with the television buyers of the main free-to-air television corporations of the United Kingdom and Spain reveal that there is a high level of standardization across the two countries in the decision making process and this homogenizes the range of programme viewers are exposed to. However, a differentiation between public and commercial channels has to be made since public broadcasters consider social and cultural aspects to a higher degree.

Observatorio (OBS*), 2018

Social networks have altered how viewers watch television and consume information. This new conte... more Social networks have altered how viewers watch television and consume information. This new context has obliged broadcasters to adapt their practices to reach viewers in all platforms. In this article, we focus on how the evening news programmes from the general-interest DTT channels in the five main European markets (France, Germany, Italy, Spain, and the United Kingdom) appeal to their social audience. This concept, although ambiguous, refers to the activity of viewers on social networks in relation to the contents broadcast by the television industry in its multiple forms. We analyse both the screen strategies and their activity on their official Twitter accounts. Although the evening news is the anchor of the prime time and one of the main assets to instil the channels with prestige and influence, the conclusions point to a certain neglect of the social audience from the industry in these key programmes. But mostly, our research reveals how the specificities of the format and the nature of the content distinguish the evening news from other live TV shows.

The circulation of scripted television shows across countries and markets has diversified due to ... more The circulation of scripted television shows across countries and markets has diversified due to the proliferation of channels
and forms of consumption and access. Despite ubiquity and universal access, open linear TV remains the dominant
medium in the major European markets. TV consumption is shifting and the process coincides with the rise of the scripted
television series which started in the United States but has spread to other international markets, particularly in Europe. In
this research, scripted television flows are observed in five major European markets: France, Germany, Italy, Spain, and the
United Kingdom. It is discussed how the changing environment affects the scripted television scheduling strategies. Content
of 26 general interest channels are analyzed.

Books by Celina Navarro

Liberia Vayá, I. & Sánchez-Gutierrez, B. (ed.). Aquelarre. La emancipación de las mujeres en la cultura de masas (pp.231-247). Sevilla: Advook Editorial, 2020