laura cervi | Universitat Autònoma de Barcelona (original) (raw)

Papers by laura cervi

Anàlisi: Quaderns de Comunicació i Cultura, 2017

espanolLa primera victoria electoral de Obama demostro que, para ganar unas elecciones, es necesa... more espanolLa primera victoria electoral de Obama demostro que, para ganar unas elecciones, es necesario tener presencia en las redes sociales: es innegable que en la mayoria de los paises desarrollados las campanas en linea estan reemplazando a las campanas tradicionales. Muchos academicos ya hablan de una americanizacion de la politica y asumen que en las campanas electorales los partidos politicos y los candidatos de todos los paises copian las estrategias y las herramientas que se utilizan en Estados Unidos. No obstante, las caracteristicas intrinsecas de los sistemas politicos y las peculiaridades de la cultura politica de cada pais pueden influir en la manera de utilizar las redes sociales en las campanas electorales. Para medir lo determinantes que pueden ser todos estos factores en las campanas electorales, analizamos como los candidatos utilizaron las redes sociales mas populares, Facebook y Twitter, en tres paises diferentes, con un sistema politico, electoral y de partidos di...

Social Sciences, 2021

During a global pandemic, the great impact of populist discourse on the construction of social re... more During a global pandemic, the great impact of populist discourse on the construction of social reality is undeniable. This study analyzes the fantasmatic dimension of political discourse from Donald Trump’s and Jair Bolsonaro’s Twitter accounts between 1 March and 31 May. To do so, it applies a Clause-Based Semantic Text Analysis (CBSTA) methodology that categorizes speech in Subject-Verb-Object (SVO) triplets. The study findings show that in spite of the Coronavirus pandemic, the main beatific and horrific subjects remain the core populist signifiers: the people and the elite. While Bolsonaro’s narrative was predominantly beatific, centered on the government, Trump’s was mostly horrific, centered on the elite. Trump signified the pandemic as a subject and an enemy to be defeated, whereas Bolsonaro portrayed it as a circumstance. Finally, both leaders defined the people as working people, therefore their concerns about the pandemic were focused on the people’s ability to work.

Revista Latina de Comunicación Social, 2021

Introducción. Las crisis provocadas por acontecimientos imprevistos como el COVID-19 ponen a prue... more Introducción. Las crisis provocadas por acontecimientos imprevistos como el COVID-19 ponen a prueba las capacidades de comunicación y liderazgo de los actores políticos. Como respuesta, estos políticos establecen estrategias comunicativas que buscan redefinir y reforzar su liderazgo (y su imagen) ante la opinión pública. Metodología. Este texto analiza el desarrollo de algunas de las estrategias llevadas a cabo por los líderes políticos de los tres países europeos más afectados en la primera ola de la pandemia del COVID-19: Emmanuel Macron (Francia), Giuseppe Conte (Italia) y Pedro Sánchez (España). El análisis se basa en la semiótica generativa y se centra en el estudio de las dimensiones semionarrativa, semántica y discursiva. Resultados. En el caso concreto de la pandemia del coronavirus, tales narrativas introducen cuestiones relacionadas con la guerra y el combate. De este modo, facilitan la aparición de subencuadres como la heroicidad y el patriotismo. Discusión. Existe una gr...

Revista científica de información y comunicación, 2020

Augmented reality has inaugurated new developments that enable the creation of content of various... more Augmented reality has inaugurated new developments that enable the creation of content of various kinds. Based on the case study methodology, the work analyzes 10 successful experiences of using augmented reality linked to television, the press and digital media. The investigation concludes that the use of augmented reality without a journalistic purpose can harm the media.

Introduction: This article presents the results of a study that analyses 12 Communication and Jou... more Introduction: This article presents the results of a study that analyses 12 Communication and Journalism degree programmes offered by the world’s top eight universities in the field of Communication, according to the QS World University Rankings. Methods: The study uses quantitative and qualitative methods to analyse these universities’ degree programmes and 542 course units, focusing on their aims, competencies, thematic areas, modality, and curricular distribution, to identify good practices and tendencies in their curricular design. Results and conclusions: The study indicates that these universities prefer open study programmes that privilege elective courses or modules that guarantee students’ basic humanist education and let students choose a large part of their educational track.

Anàlisi

Twitter has become a broad network of news and information. Journalists exploit the possibilities... more Twitter has become a broad network of news and information. Journalists exploit the possibilities of this network to access information sources, to disseminate messages or participate in debates about current news. The objective of this investigation is to discover what Spanish journalists talk about on Twitter through a comparative study between journalists working in traditional media and in cyber media and determine if there is a difference between their platform usage. This research analyzes 3,500 tweets taken from two samples of Spanish journalists (conventional media professionals and digital media professionals). This comparative study is based on six major thematic categories: politics, international affairs, society, communication and culture, according to a system of classification of registration units consisting of 6 thematic groups covering 35 categories and 1,226 subcategories. The research identifies, among other aspects, a predominance of

Revista Anàlisi, 2020

Publications

Digital literacy constitutes the basis for citizenship in order to be effective and efficient in ... more Digital literacy constitutes the basis for citizenship in order to be effective and efficient in the 21st Century in professional and personal lives. The set of skills and competences integrating digital literacy are expected to be guaranteed in higher education. During the lockdown globally imposed for the COVID-19 pandemic, educational systems worldwide had to face many disruptive changes. The aim of this research is to present a comparative study of three countries’ higher education institutions (Spain, Italy, and Ecuador), analyzing how they have faced the global lockdown situation, focusing on the development of digital literacy. The methodological approach followed in this study was quantitative with an exploratory-correlational scope using a questionnaire designed ad hoc and applied in a sample of 376 students. Results point the necessity of enhancing the main aspects such as the teacher’s digital skills, sources for learning that may be adapted, communication between univers...

Religions

Exclusionary populism is well known for twisting real grievances of the citizens, by problematizi... more Exclusionary populism is well known for twisting real grievances of the citizens, by problematizing the gap between “us” and “them”, capitalizing on identity lines, calling out as “others” those who do not share “pure people’s” identity and culture. Especially after 9/11, Muslims have become the ideal-type of “other”, making Islamophobia the primary populist anti-paradigm. This article contributes to the burgeoning literature on Islamophobic populism analyzing the presence of Islamophobia in the electoral discourse of Vox party in Spain and Lega in Italy. In addition, it makes a novel contribution by discussing and testing the existence of different models of Islamophobia, distinguishing between “banal Islamophobia” and “ontological Islamophobia”. Applying clause-based semantic text analysis—including qualitative and quantitative variables—to thirty speeches by the two party leaders, Santiago Abascal and Matteo Salvini, during the last three elections (General, Regional and European...

Social Sciences

Xenophobic arguments have long been at the center of the political discourse of the Lega party in... more Xenophobic arguments have long been at the center of the political discourse of the Lega party in Italy, nonetheless Matteo Salvini, the new leader, capitalizing on diffused Romaphobia, placed Roma people at the center of his political discourse, institutionalizing the “Camp visit” as an electoral event. Through the analysis of eight consecutive electoral campaigns, in a six year period, mixing computer-based quantitative and qualitative content analysis and framing analysis, this study aims to display how Roma communities are portrayed in Matteo Salvini’s discourse. The study describes how “Gypsies” are framed as a threat to society and how the proposed solution—a bulldozer to raze all of the camps to the ground—is presented as the only option. The paper concludes that representing Roma as an “enemy” that “lives among us”, proves to be the ideal tool to strengthen the “us versus them” tension, characteristic of populist discourse.

Sustainability

Smartphones have become a key social tool: They have changed the way people consume, receive and ... more Smartphones have become a key social tool: They have changed the way people consume, receive and produce information, providing potentially anyone with the opportunity to create and share content through a variety of platforms. The use of smartphones for gathering, producing, editing and disseminating news gave birth to a new journalistic practice, mobile journalism. Incorporating mobile journalism is, thus, the current challenge for journalism educators. Our article aims at discovering whether new models of education, such as massive online courses, can help mobile journalism training. The research focuses on the first pilot project of a massive open online courses (MOOC) on mobile journalism, the Y-NEX MOOC. By assessing structure, functioning and participants’ opinion, the objective is to discover if MOOCs prove to be useful tools in mobile journalism training. Results show that this model of distance open learning can be helpful for mobile journalism training, providing some rec...

ComHumanitas: revista científica de comunicación

The present research explores the concept of post-truth and disinformation in regard to Brexit. I... more The present research explores the concept of post-truth and disinformation in regard to Brexit. It is a qualitative and exploratory investigation. It uses Critical Discourse Analysis (CDA) to take a look into the speeches of politicians during the Brexit campaign. The research matches seven characteristics of post-truth with four of the five levels of disinformation according to conceptual parameters. At the end, it concludes that politicians use emotional and rival narratives to create a brief political polarization.

Revista CIDOB d'Afers Internacionals

Media and Communication

From its onset on the 1990s, both digital native (with sister headings on the analog platform) as... more From its onset on the 1990s, both digital native (with sister headings on the analog platform) as digital native news media have experienced a constant transformation process. The accelerated technological evolution linked to the changing information consumption habits of the users demanded a constant reinvention capability. Furthermore, the need for profit and the drop in advertisement sales have pushed the media to redefine their structure, content and social media presence. The Ibero-American scene has experienced a sprout of a mixture of digital native news media. They are journalistic projects, conceived from and on the Internet, which have reached considerable renown and becoming reference media on the information level. Internet prompted a reduction of the costs related to the creation of media outlets. However, the establishment of a sustainable business model is one of the main challenges. The research presented looks at the business models of Ibero-American digital native ...

Doxa Comunicación. Revista interdisciplinar de estudios de comunicación y ciencias sociales

Medijske studije

The article analyzes the media treatment of two sex scandals: the “Stormy Daniels scandal”, which... more The article analyzes the media treatment of two sex scandals: the “Stormy Daniels scandal”, which involved the current US President Donald Trump in 2018 and the “Ruby scandal”, which involved Silvio Berlusconi in 2010, while he was Italy’s Prime Minister. By combining both quantitative and qualitative methodologies the aim is to discover whether the media treatment is different, as we can expect since the two countries belong to two different media systems, or if, following the theory of Americanization of political communication, the Italian media will tend to emulate the American model. Furthermore, another aim of this study is to detect whether a shift towards a more Polarized Pluralist model can be identified in the USA, as some authors have started foreseeing. The results will show that both countries’ media behave coherently with the traditional feature of their media system, the Polarized Pluralist and the Liberal.

Future Internet

Football clubs can be considered global brands, and exactly as any other brand, they need to face... more Football clubs can be considered global brands, and exactly as any other brand, they need to face the challenge of adapting to digital communications. Nevertheless, communication sciences research in this field is scarce, so the main purpose of this work is to analyze digital communication of the main football clubs in Europe to identify and describe what strategies they follow to make themselves known on the internet and to interact with their users. Specifically, the article studies the characteristics of web pages—considered as the main showcase of a brand/team in the digital environment—of the fifteen best teams in the UEFA ranking to establish what type of structure and what online communication resources they use. Through a descriptive and comparative analysis, the study concludes, among other aspects, that the management of communication is effective, but also warns that none of the analyzed team takes full advantage of the possibilities of interaction with the user offered b...

Universitas

Este artículo se propone estudiar la comunidad italiana de viajeros on line Ho sempre voglia di p... more Este artículo se propone estudiar la comunidad italiana de viajeros on line Ho sempre voglia di partire que, en solo dos años de vida, cuenta con más de 540 000 seguidores, más de 7 000 000 de visitas por mes y 2 700 000 interacciones. El objetivo es describir las interacciones presentes en la comunidad para desvelar las razones por las cuales los usuarios participan, los beneficios, reales y simbólicos que obtienen, y poder comprender las razones del éxito. A través de una triangulación de métodos el artículo desvela como la clave de todas las interacciones es la emoción y que, por lo tanto, los beneficios que los miembros obtienen son principalmente emocionales.