Alex Viuda-Serrano | Universidad de Alcala (original) (raw)
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The present research seeks to analyse the myth of Santiago Barnabéu in a historical view, both as... more The present research seeks to analyse the myth of Santiago Barnabéu in a historical view, both as president of Real Madrid and as a myth of twentieth century Spanish sport. At the same time, the study of Real Madrid and its relationship with the regime of Franco is an essential part in our research. To this end, it is necessary to use the press of the period as a main source of approach to the study of Santiago Bernabéu and Real Madrid. To consult the archive of the white club would lie at the core of this analysis. However, the task will be addressed in future researches since we have been kindly refused access to the club documents. The few prior studies on the topic will complete the historical analysis proposed in this paper. The main objective is to create a robust theoretical framework in which future archival researches on Real Madrid and its best-known and longest-lived president, Bernabéu.
Historia y Comunicación Social, 2013
18 BACKGROUND: Promotion of physical activity guidelines at an individual level Obesity Preventio... more 18 BACKGROUND: Promotion of physical activity guidelines at an individual level Obesity Prevention through Physical Activity in School-Age Children and Adolescents 80 METHODOLOGY environments). This mentioned committee has reviewed the final conclusions and the drafting of the current study "Obesity Prevention through Physical Activity in School-Age Children and Adolescents". Obesity Prevention through Physical Activity in School-Age Children and Adolescents 81 CONCLUSIONS 4. CONCLUSIONS (physical activity charter) PHYSICAL ACTIVITY GUIDELINES AND GOOD PRACTICES TO PREVENT CHILDHOOD OBESTY The findings from the research conducted by Camilo José Cela University are listed below. Sixteen basic points constitute a declaration of intent, addressing the world, from the family to national and international policies, going for actions in other areas such as school, community or local and regional corporations. Obesity Prevention through Physical Activity in School-Age Children and Adolescents 83 CONCLUSIONS At a Family level 3. Parents can exert a good role modelling influence on physical activity (practising physical activities on their own), social influence(showing interest in child's physical activities) and supportive influence (providing transportation from/to the sport facility, giving presents related to physical activity, encouragement, positive feedback, etc.). Parents should be provided with training to be aware of these types of influences.
Historia y Comunicación Social, 2013
Héroes de papel: El deporte y la prensa como herramientas de propaganda política del fascismo y e... more Héroes de papel: El deporte y la prensa como herramientas de propaganda política del fascismo y el franquismo. Una perspectiva histórica comparada.
70 years ago the end of the Spanish Civil War brought the beginning of a censorship system that g... more 70 years ago the end of the Spanish Civil War brought the beginning of a censorship system that gripped the Press in Spain until the seventies. Sports Press was not an exception although its study has not yet been carried out. This research seeks to clarify what issues were censored inside the most important sport in Spain, football, and why; if sport was used as a means of educating people and transmitting the values of the new regime and why. The article is based on the analysis of primary sources, such as more than 500 news items censored, State orders1 sent to the Press and official correspondence between Government agencies. All of them are unpublished documents collected in the Spanish archives. Legislation on Press will also be analyzed. Thus the comprehensive historical analysis on the State control of the sports theme will result in a rigorous and relevant study.
La personalidad marca es uno de los aspectos que más tienen en cuenta las compañías que gestionan... more La personalidad marca es uno de los aspectos que más tienen en cuenta las compañías que gestionan su cartera de productos. Al hablar de personalidad de marca hablamos de una trasposición de la personalidad humana en los productos y servicios que ofrece una empresa, como si éstos tuviesen sus propios atributos personales. Una de las maneras de promoción más utilizadas por las grandes marcas de consumo y servicios es la del patrocinio deportivo, tanto de equipos, eventos, como de deportistas; el patrocinio de deportistas es especialmente eficaz a la hora de trasladar atributos de personalidad del propio atleta a la marca que representa. De igual manera, el deporte en uno de los elementos más importantes que tienen los gobiernos para calificar el término conocido como Marca-País. Uno de los riesgos más habituales en el patrocinio deportivo, aparte de la inadecuación entre patrocinador y patrocinado, es que los malos resultados deportivos o los escándalos en la vida del deportista acabe...
18 BACKGROUND: Promotion of physical activity guidelines at an individual level Obesity Preventio... more 18 BACKGROUND: Promotion of physical activity guidelines at an individual level Obesity Prevention through Physical Activity in School-Age Children and Adolescents 80 METHODOLOGY environments). This mentioned committee has reviewed the final conclusions and the drafting of the current study "Obesity Prevention through Physical Activity in School-Age Children and Adolescents". Obesity Prevention through Physical Activity in School-Age Children and Adolescents 81 CONCLUSIONS 4. CONCLUSIONS (physical activity charter) PHYSICAL ACTIVITY GUIDELINES AND GOOD PRACTICES TO PREVENT CHILDHOOD OBESTY The findings from the research conducted by Camilo José Cela University are listed below. Sixteen basic points constitute a declaration of intent, addressing the world, from the family to national and international policies, going for actions in other areas such as school, community or local and regional corporations. Obesity Prevention through Physical Activity in School-Age Children and Adolescents 83 CONCLUSIONS At a Family level 3. Parents can exert a good role modelling influence on physical activity (practising physical activities on their own), social influence(showing interest in child's physical activities) and supportive influence (providing transportation from/to the sport facility, giving presents related to physical activity, encouragement, positive feedback, etc.). Parents should be provided with training to be aware of these types of influences.
The present research seeks to analyse the myth of Santiago Barnabéu in a historical view, both as... more The present research seeks to analyse the myth of Santiago Barnabéu in a historical view, both as president of Real Madrid and as a myth of twentieth century Spanish sport. At the same time, the study of Real Madrid and its relationship with the regime of Franco is an essential part in our research.
To this end, it is necessary to use the press of the period as a main source of approach to the study of Santiago Bernabéu and Real Madrid. To consult the archive of the white club would lie at the core of this analysis. However, the task will be addressed in future researches since we have been kindly refused access to the club documents. The few prior studies on the topic will complete the historical analysis proposed in this paper.
The main objective is to create a robust theoretical framework in which future archival researches on Real Madrid and its best-known and longest-lived president, Bernabéu.
The present research seeks to analyse the myth of Santiago Barnabéu in a historical view, both as... more The present research seeks to analyse the myth of Santiago Barnabéu in a historical view, both as president of Real Madrid and as a myth of twentieth century Spanish sport. At the same time, the study of Real Madrid and its relationship with the regime of Franco is an essential part in our research. To this end, it is necessary to use the press of the period as a main source of approach to the study of Santiago Bernabéu and Real Madrid. To consult the archive of the white club would lie at the core of this analysis. However, the task will be addressed in future researches since we have been kindly refused access to the club documents. The few prior studies on the topic will complete the historical analysis proposed in this paper. The main objective is to create a robust theoretical framework in which future archival researches on Real Madrid and its best-known and longest-lived president, Bernabéu.
Historia y Comunicación Social, 2013
18 BACKGROUND: Promotion of physical activity guidelines at an individual level Obesity Preventio... more 18 BACKGROUND: Promotion of physical activity guidelines at an individual level Obesity Prevention through Physical Activity in School-Age Children and Adolescents 80 METHODOLOGY environments). This mentioned committee has reviewed the final conclusions and the drafting of the current study "Obesity Prevention through Physical Activity in School-Age Children and Adolescents". Obesity Prevention through Physical Activity in School-Age Children and Adolescents 81 CONCLUSIONS 4. CONCLUSIONS (physical activity charter) PHYSICAL ACTIVITY GUIDELINES AND GOOD PRACTICES TO PREVENT CHILDHOOD OBESTY The findings from the research conducted by Camilo José Cela University are listed below. Sixteen basic points constitute a declaration of intent, addressing the world, from the family to national and international policies, going for actions in other areas such as school, community or local and regional corporations. Obesity Prevention through Physical Activity in School-Age Children and Adolescents 83 CONCLUSIONS At a Family level 3. Parents can exert a good role modelling influence on physical activity (practising physical activities on their own), social influence(showing interest in child's physical activities) and supportive influence (providing transportation from/to the sport facility, giving presents related to physical activity, encouragement, positive feedback, etc.). Parents should be provided with training to be aware of these types of influences.
Historia y Comunicación Social, 2013
Héroes de papel: El deporte y la prensa como herramientas de propaganda política del fascismo y e... more Héroes de papel: El deporte y la prensa como herramientas de propaganda política del fascismo y el franquismo. Una perspectiva histórica comparada.
70 years ago the end of the Spanish Civil War brought the beginning of a censorship system that g... more 70 years ago the end of the Spanish Civil War brought the beginning of a censorship system that gripped the Press in Spain until the seventies. Sports Press was not an exception although its study has not yet been carried out. This research seeks to clarify what issues were censored inside the most important sport in Spain, football, and why; if sport was used as a means of educating people and transmitting the values of the new regime and why. The article is based on the analysis of primary sources, such as more than 500 news items censored, State orders1 sent to the Press and official correspondence between Government agencies. All of them are unpublished documents collected in the Spanish archives. Legislation on Press will also be analyzed. Thus the comprehensive historical analysis on the State control of the sports theme will result in a rigorous and relevant study.
La personalidad marca es uno de los aspectos que más tienen en cuenta las compañías que gestionan... more La personalidad marca es uno de los aspectos que más tienen en cuenta las compañías que gestionan su cartera de productos. Al hablar de personalidad de marca hablamos de una trasposición de la personalidad humana en los productos y servicios que ofrece una empresa, como si éstos tuviesen sus propios atributos personales. Una de las maneras de promoción más utilizadas por las grandes marcas de consumo y servicios es la del patrocinio deportivo, tanto de equipos, eventos, como de deportistas; el patrocinio de deportistas es especialmente eficaz a la hora de trasladar atributos de personalidad del propio atleta a la marca que representa. De igual manera, el deporte en uno de los elementos más importantes que tienen los gobiernos para calificar el término conocido como Marca-País. Uno de los riesgos más habituales en el patrocinio deportivo, aparte de la inadecuación entre patrocinador y patrocinado, es que los malos resultados deportivos o los escándalos en la vida del deportista acabe...
18 BACKGROUND: Promotion of physical activity guidelines at an individual level Obesity Preventio... more 18 BACKGROUND: Promotion of physical activity guidelines at an individual level Obesity Prevention through Physical Activity in School-Age Children and Adolescents 80 METHODOLOGY environments). This mentioned committee has reviewed the final conclusions and the drafting of the current study "Obesity Prevention through Physical Activity in School-Age Children and Adolescents". Obesity Prevention through Physical Activity in School-Age Children and Adolescents 81 CONCLUSIONS 4. CONCLUSIONS (physical activity charter) PHYSICAL ACTIVITY GUIDELINES AND GOOD PRACTICES TO PREVENT CHILDHOOD OBESTY The findings from the research conducted by Camilo José Cela University are listed below. Sixteen basic points constitute a declaration of intent, addressing the world, from the family to national and international policies, going for actions in other areas such as school, community or local and regional corporations. Obesity Prevention through Physical Activity in School-Age Children and Adolescents 83 CONCLUSIONS At a Family level 3. Parents can exert a good role modelling influence on physical activity (practising physical activities on their own), social influence(showing interest in child's physical activities) and supportive influence (providing transportation from/to the sport facility, giving presents related to physical activity, encouragement, positive feedback, etc.). Parents should be provided with training to be aware of these types of influences.
The present research seeks to analyse the myth of Santiago Barnabéu in a historical view, both as... more The present research seeks to analyse the myth of Santiago Barnabéu in a historical view, both as president of Real Madrid and as a myth of twentieth century Spanish sport. At the same time, the study of Real Madrid and its relationship with the regime of Franco is an essential part in our research.
To this end, it is necessary to use the press of the period as a main source of approach to the study of Santiago Bernabéu and Real Madrid. To consult the archive of the white club would lie at the core of this analysis. However, the task will be addressed in future researches since we have been kindly refused access to the club documents. The few prior studies on the topic will complete the historical analysis proposed in this paper.
The main objective is to create a robust theoretical framework in which future archival researches on Real Madrid and its best-known and longest-lived president, Bernabéu.