Dušan Blahút | UCM - Academia.edu (original) (raw)
Papers by Dušan Blahút
European Journal Of Media, Art & Photography
Cartoon humour does not provoke reactions of laughter and amusement randomly, immediately, withou... more Cartoon humour does not provoke reactions of laughter and amusement randomly, immediately, without any particular intention or thought, but because it is dependent on our physical and mental dispositions to perceive and interpret the observed image, which is inherently polysemic. Just as we are able to analyse social interactions and their meanings, we are able to analyse the meanings of images and notice their subjective and objective levels of interpretation. Cartooning is all about perceiving and observing details that we have learned to overlook over time. Cartoon and caricature imply visual, cultural and semantic components, especially the cartoon or otherwise caricatured image, the theme, the content and the humour – the comic, ironic or satirical sphere of life or cultural and artistic expression, taking the form of a joke, anecdote or aphorism. A caricature is a deliberate modification of a phenomenon with the intention of retouching or hyperbolizing some particulars or a si...
EJMAP , 2020
The information revolution and the electronization of communication have brought with them severa... more The information revolution and the electronization of communication have brought with them several trends that have significantly changed not only our perception of information, but also their ways of creation, presentation and distribution. This fact was also caused by the fact that under the influence of information and communication technologies, information began to be handled differently than was previously used in journalistic practice. Digitization was one of the basic preconditions for the emergence of multimedia and a determinant of what we call "convergence". It affected several fields of society, but the work in the media field was marked, both in the process of creating and presenting and distributing media content. Technological innovations are interconnected, supportive and jointly intervene in various types of communication-not excluding the journalistic. Editorial offices create multimedia content to get the attention of recipients through mobile phones, social media and other channels.
European Journal of Media, Art & Photography, 2020
The information revolution and the electronization of communication have brought with them severa... more The information revolution and the electronization of communication have brought with them several trends that have significantly changed not only our perception of information, but also their ways of creation, presentation and distribution. This fact was also caused by the fact that under the influence of information and communication technologies, information began to be handled differently than was previously used in journalistic practice. Digitization was one of the basic preconditions for the emergence of multimedia and a determinant of what we call "convergence". It affected several fields of society, but the work in the media field was marked, both in the process of creating and presenting and distributing media content. Technological innovations are interconnected, supportive and jointly intervene in various types of communication-not excluding the journalistic. Editorial offices create multimedia content to get the attention of recipients through mobile phones, social media and other channels.
Megatrendy a Média 2017, 2017
Rozšírená realita i keď je pomerne novinkou je využívaná v čoraz viacerých odvetviach života. Okr... more Rozšírená realita i keď je pomerne novinkou je využívaná v čoraz viacerých
odvetviach života. Okrem zábavného priemyslu, kde je najpopulárnejšou, sa
jej viac pozornosti dostáva aj pri vzdelávaní. Prenikla aj do výučby najmenšíchv jedinečnom projekte na Slovensku vo forme knihy, ktorá bude najmladšie ročníky učiť o tom ako sa separuje odpad. V našom príspevku popíšeme čo je to rozšírená realita a ako kniha funguje, práve s využitím princípov rozšírenej reality.
OFFLINE COMMUNICATION OF JAN PALÁRIK’S THEATRE IN TRNAVA, 2019
The article deals with the offline communication of the Ján Palárik Theater (DJP) in Trnava, whic... more The article deals with the offline communication of the Ján Palárik Theater (DJP) in Trnava, which tries to address a very broad target group, concentrated mainly in the Trnava self-governing region. The theater has undergone numerous changes since its inception (1831). Its most striking and still called the golden era was the transformation into the Theater for Children and Youth (1974). After the revolution, it did not focuse longer on a production for the younger part of the audience but had to search for its identity again. This is also the aim of the new theater management, which wants to make the theater a modern institution of the 21st century, covering the cultural needs of all ages and various social functions. This is also the direction of its overall communication. The printed materials produced by the theater provide visitors with essential and necessary information, without which the sale of theatrical performances would be limited to the online, efficient audience of the theater. In the years 2018 - 2019 communication of Ján Palárik Theater changed to the viewers mainly in the case of offline communication. We can say that the communication of the theater underwent a significant visual change and it was not only expanded by a print magazine, which is a high-quality and distinctive promotional material. It is also a typical example that shows that offline is not dead. The aim of DJP is to make the magazine look solid, in line with the position of the coat of arms public cultural institution of Trnava region, while at the same time conforming to thehighest standards of communication design today.
MEGATRENDS AND MEDIA On the Edge, 2020
This paper deals with the restoration of historical monuments within the competence of the Trnava... more This paper deals with the restoration of historical monuments within the competence of the Trnava self-governing region in Slovakia and its use in further communication towards the visitor. Reconstructed monuments with built infrastructure have great potential to arouse the interest of domestic and foreign tourists if they are properly and effectively communicated. That is why we focus on marketing, which is an important tool in the development of tourism.
THE POPRAD ECONOMIC AND MANAGEMENT FORUM 2019, 2019
The new millennium brings the boom of modern technologies that offer new potential. Intersectiono... more The new millennium brings the boom of modern technologies that offer new potential. Intersectionof so called smart devices, Internet expansion, many mobile applications provide ideal conditions for the development of many areas, especially in tourism. In our contribution, we will describe one of the trend technologies, which strengths can help tourism. Augmented reality enriches the perceived reality with a unique experience. Sightseeing in cities, towns, visits of ruins or natural monuments etc. All these gain a new dimension and added value to today's, modern, human.
European Journal Of Media, Art & Photography
Cartoon humour does not provoke reactions of laughter and amusement randomly, immediately, withou... more Cartoon humour does not provoke reactions of laughter and amusement randomly, immediately, without any particular intention or thought, but because it is dependent on our physical and mental dispositions to perceive and interpret the observed image, which is inherently polysemic. Just as we are able to analyse social interactions and their meanings, we are able to analyse the meanings of images and notice their subjective and objective levels of interpretation. Cartooning is all about perceiving and observing details that we have learned to overlook over time. Cartoon and caricature imply visual, cultural and semantic components, especially the cartoon or otherwise caricatured image, the theme, the content and the humour – the comic, ironic or satirical sphere of life or cultural and artistic expression, taking the form of a joke, anecdote or aphorism. A caricature is a deliberate modification of a phenomenon with the intention of retouching or hyperbolizing some particulars or a si...
EJMAP , 2020
The information revolution and the electronization of communication have brought with them severa... more The information revolution and the electronization of communication have brought with them several trends that have significantly changed not only our perception of information, but also their ways of creation, presentation and distribution. This fact was also caused by the fact that under the influence of information and communication technologies, information began to be handled differently than was previously used in journalistic practice. Digitization was one of the basic preconditions for the emergence of multimedia and a determinant of what we call "convergence". It affected several fields of society, but the work in the media field was marked, both in the process of creating and presenting and distributing media content. Technological innovations are interconnected, supportive and jointly intervene in various types of communication-not excluding the journalistic. Editorial offices create multimedia content to get the attention of recipients through mobile phones, social media and other channels.
European Journal of Media, Art & Photography, 2020
The information revolution and the electronization of communication have brought with them severa... more The information revolution and the electronization of communication have brought with them several trends that have significantly changed not only our perception of information, but also their ways of creation, presentation and distribution. This fact was also caused by the fact that under the influence of information and communication technologies, information began to be handled differently than was previously used in journalistic practice. Digitization was one of the basic preconditions for the emergence of multimedia and a determinant of what we call "convergence". It affected several fields of society, but the work in the media field was marked, both in the process of creating and presenting and distributing media content. Technological innovations are interconnected, supportive and jointly intervene in various types of communication-not excluding the journalistic. Editorial offices create multimedia content to get the attention of recipients through mobile phones, social media and other channels.
Megatrendy a Média 2017, 2017
Rozšírená realita i keď je pomerne novinkou je využívaná v čoraz viacerých odvetviach života. Okr... more Rozšírená realita i keď je pomerne novinkou je využívaná v čoraz viacerých
odvetviach života. Okrem zábavného priemyslu, kde je najpopulárnejšou, sa
jej viac pozornosti dostáva aj pri vzdelávaní. Prenikla aj do výučby najmenšíchv jedinečnom projekte na Slovensku vo forme knihy, ktorá bude najmladšie ročníky učiť o tom ako sa separuje odpad. V našom príspevku popíšeme čo je to rozšírená realita a ako kniha funguje, práve s využitím princípov rozšírenej reality.
OFFLINE COMMUNICATION OF JAN PALÁRIK’S THEATRE IN TRNAVA, 2019
The article deals with the offline communication of the Ján Palárik Theater (DJP) in Trnava, whic... more The article deals with the offline communication of the Ján Palárik Theater (DJP) in Trnava, which tries to address a very broad target group, concentrated mainly in the Trnava self-governing region. The theater has undergone numerous changes since its inception (1831). Its most striking and still called the golden era was the transformation into the Theater for Children and Youth (1974). After the revolution, it did not focuse longer on a production for the younger part of the audience but had to search for its identity again. This is also the aim of the new theater management, which wants to make the theater a modern institution of the 21st century, covering the cultural needs of all ages and various social functions. This is also the direction of its overall communication. The printed materials produced by the theater provide visitors with essential and necessary information, without which the sale of theatrical performances would be limited to the online, efficient audience of the theater. In the years 2018 - 2019 communication of Ján Palárik Theater changed to the viewers mainly in the case of offline communication. We can say that the communication of the theater underwent a significant visual change and it was not only expanded by a print magazine, which is a high-quality and distinctive promotional material. It is also a typical example that shows that offline is not dead. The aim of DJP is to make the magazine look solid, in line with the position of the coat of arms public cultural institution of Trnava region, while at the same time conforming to thehighest standards of communication design today.
MEGATRENDS AND MEDIA On the Edge, 2020
This paper deals with the restoration of historical monuments within the competence of the Trnava... more This paper deals with the restoration of historical monuments within the competence of the Trnava self-governing region in Slovakia and its use in further communication towards the visitor. Reconstructed monuments with built infrastructure have great potential to arouse the interest of domestic and foreign tourists if they are properly and effectively communicated. That is why we focus on marketing, which is an important tool in the development of tourism.
THE POPRAD ECONOMIC AND MANAGEMENT FORUM 2019, 2019
The new millennium brings the boom of modern technologies that offer new potential. Intersectiono... more The new millennium brings the boom of modern technologies that offer new potential. Intersectionof so called smart devices, Internet expansion, many mobile applications provide ideal conditions for the development of many areas, especially in tourism. In our contribution, we will describe one of the trend technologies, which strengths can help tourism. Augmented reality enriches the perceived reality with a unique experience. Sightseeing in cities, towns, visits of ruins or natural monuments etc. All these gain a new dimension and added value to today's, modern, human.