Weilee Lim | USCI University (original) (raw)

Papers by Weilee Lim

The study aimed to understand the factors that resist Malaysia's generation Z from using mobi... more The study aimed to understand the factors that resist Malaysia's generation Z from using mobile payment services to perform daily transaction by recognizing determinants used Technology Acceptance Model (TAM). The quantitative method was used to collect the data. The data was collected by used self-administered questionnaire. The target population was generation Z in Malaysia who were mobile device users. The total of 200 questionnaire form were delivered to the selected respondents with questionnaire were designed. A pilot study was conducted which 30 respondents were randomly selected before actual data collection. The primary data was collected or observed from the participants to understand an issue or tested the hypothesis. The secondary data was referred to form data collected from previous research. The result showed there was significant relationship between perceived usefulness, perceived ease of use, security and privacy and social influence toward intention to use mobile payment in Malaysia among generation Z.

The concerns and issues for the nutritional value and food protection for health care has become ... more The concerns and issues for the nutritional value and food protection for health care has become vital to consumers. Consumers purchasing intention is the most influential element to affect the buyers intention. The study aimed to determine and identify a significance relationship between four variables which were affordability, availability, past experiences and awareness and purchase intention toward organic food of the customers. The data was collected used quantitative method through structured questionnaires. The total of 310 respondents submitted their responses to the survey. The consumers of organic food in Klang Valley was selected as target population. The organic food shops included BMS organic, Country Farm, Just Life and more in Mid Valley, Kuala Lumpur had chosen as study location. The questionnaire and online web-based questionnaire was tool used for this survey. In this study, the data was collected from questionnaire and accessed the data by using SPSS program for independent variable interpretation. The result found that all three independent variables (affordability, past experience, availability) had positive relationship with dependent variables which was organic food purchase intention.

TEST Engineering & Management, Apr 16, 2020

This study was focused on the impact of personality traits and attitude (psychological factors) o... more This study was focused on the impact of personality traits and attitude (psychological factors) on entrepreneurial intention among youth and middle-aged adults since individuality and creativity of youth and middle-aged adults were being highly dependable in future environment. The study had used achievement motivation theory in supported accuracy of personality traits and theory of planned behavior on predicted entrepreneurial intention among youth and middle-aged adults. Meanwhile, total of 257 respondents had involved in this study. The data collection was analyzed used SPSS program. The independent sample ttest was conducted to determine whether there was difference on entrepreneurial intention between youth and middle-aged adults. Besides, Pearson correlation and multiple regression analysis were performed in forecasting the relationship between personality traits and attitude towards entrepreneurial intention among youth and middle-aged adults. The result found the personality traits (need for achievement, risk taking propensity and locus of control) and attitudes (attitude towards entrepreneurship, attitude towards money and attitude towards change) were found to have significantly relationship with entrepreneurial intention among youth and middle-aged adults.

Lecture notes in networks and systems, 2023

Lecture Notes in Computer Science, 2023

Social Science Research Network, 2023

Journal of Science and Technology Policy Management

Purpose This paper aims to analyse the unified theory of acceptance and use of technology (UTAUT)... more Purpose This paper aims to analyse the unified theory of acceptance and use of technology (UTAUT) and UTAUT2 constructs used in research on information and communication technology (ICT) adoption and use among micro, small and medium enterprises (MSMEs) in non-organisation for economic co-operation and development (OECD) countries. It also investigates the areas of ICT adoption along the value chain in studies using these constructs. Design/methodology/approach Systematic literature review (SLR) was conducted, where 910 studies were retrieved manually in five academic databases. Forty-eight studies were finalised after four filtration levels. Findings Majority of the studies were published within the past six years, and 85.42% were studies in the form of journal papers. UTAUT constructs more researched compared to UTAUT2 constructs. More than half of the studies investigated ICT application in value chain boundaries, while 16 studies were organisation-wide studies. Research limitati...

Lecture notes in networks and systems, 2023

European Proceedings of Social and Behavioural Sciences, 2020

This is an Open Access article distributed under the terms of the Creative Commons Attribution-No... more This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

International Journal of Technology

Agricultural technology plays a critical role in increasing productivity and modernizing the indu... more Agricultural technology plays a critical role in increasing productivity and modernizing the industry. Recognizing the importance of agriculture, governments devote significant public funds to research and development and creating an ecosystem for developing agricultural technology. While investing in new agricultural technology is important, it is also necessary to pay attention to technology adoption. For the technology to be sustainable, mass adoption is needed. This study proposes the technology adoption journey map (TAJM) to plan and study the farmers' technology adoption based on the Diffusion of Innovation (DOI) theory and the Customer Journey Map (CJM). The TAJM should reflect the five stages of the technology process, with further elaboration on the key touchpoints of the CJM adoption experience. The adopter's expectations and actions, as well as the actions of key stakeholders, are documented at each touchpoint. Because each adoption journey is different, the expected failures and recovery actions are recorded for each touchpoint. To facilitate the mass adoption of technology, this study suggests documenting the experiences of innovators and early adopters of the technology as a guide in building the technology adoption journey map of the early majority.

Entrepreneurship plays an important role in fostering economic growth, job creation and innovatio... more Entrepreneurship plays an important role in fostering economic growth, job creation and innovation to a nation. Therefore, governments and researchers alike have concentrated their effort in pursue of increasing entrepreneurial activities within the community. Despite such efforts, entrepreneurship research is still evolving at its infancy stage. For entrepreneurship to happen, opportunity recognition must first happen. In an effort to take better sense of the factors shaping the entrepreneurial opportunity recognition, this study aims to examine the potential effect of entrepreneurial alertness, prior knowledge and social network on opportunity recognition and ultimately reaping the rewards of superior business performance. The goal of this study is to propose a model of the opportunity recognition model. Careful examination of past literature and theories produced several research hypotheses.

2019 IEEE International Symposium on Innovation and Entrepreneurship (TEMS-ISIE)

Not all ideas are opportunities. Clear differentiation between the two concepts are vital to our ... more Not all ideas are opportunities. Clear differentiation between the two concepts are vital to our understanding of the entrepreneurial opportunity recognition process. How does certain knowledge of information transform to be an idea or a feasible opportunity? The purpose of this study is to examine the relationships of technology knowledge and opportunity recognition process of small firms technology firms in Malaysia. The study seeks to explore the gaps in our current knowledge on the opportunity recognition process for ideas and for exploitation of opportunities. This paper employs quantitative research design involving self-reporting questionnaires. Founders and co-founders of technology companies (n=255) are surveyed as respondents and data collected are analyzed using PLS-SEM technique. Findings have shown that technology knowledge affect the entrepreneur’s ability to recognize opportunity. Technology knowledge influences directly providing ideas for further exploration. From a more practical standpoint, the use of ideation programs in entrepreneurial initiatives needs to be clear on the outcomes of the program and to further supplement with the right support for full exploitation of opportunities. The clear delineation of the opportunity construct within the entrepreneurship studies enables progress to be made in building a clearer opportunity recognition framework. The empirical results are also supporting the presence of entrepreneurial alertness as the mediator in the model. This relationship not been explored and empirically proven previously.

GATR Global Journal of Business Social Sciences Review

Objective – This empirical study aims to examine the role of entrepreneurial alertness as a media... more Objective – This empirical study aims to examine the role of entrepreneurial alertness as a mediator to personality traits, prior knowledge and social capital in influencing the potential of entrepreneurial intention. Methodology/Technique – A total of 212 questionnaires were personally distributed in the Kuala Lumpur area. The data were analyzed using structural equation modelling (SEM) employing the Baron and Kenny method with the bootstrapping method in testing for mediation effect. Findings – The findings concluded that there are significant relationships between the three variables; prior knowledge, social capital and personality traits with the entrepreneurial intention which is mediated by entrepreneurial alertness. Social capital and prior knowledge in the form of entrepreneurships courses and entrepreneurial experience have a positive relationship with entrepreneurial intention and hence attention should be directed towards them. Novelty – Demonstrate the originality or val...

Telematics and Informatics

The mass spreading of COVID-19 has changed the paradigm of the education industry. In China and m... more The mass spreading of COVID-19 has changed the paradigm of the education industry. In China and many other nations, universities have introduced compulsory remote education programs such as mobile learning (m-learning) to prevent public health hazards caused by the pandemic. However, so far, there is still a lack of understanding of student’s learning experience responses in compulsory m-learning programs. As such, there is a necessity to explore the factors and mechanisms which drives students’ experience. This paper evaluates the influence of both pedagogy and technology on learner’s compulsory m-learning experience response (ER) by extending the mobile technology acceptance model (MTAM) during the COVID-19 pandemic. An online self-administered questionnaire was used to collect the data, which was then analysed through SmartPLS 3.2.9. Importance-performance matrix analysis was applied as a post-hoc procedure to gauge the importance and performance of the exogenous constructs. The results revealed that perceptions of m-learning’s learning content quality, user interface, and system’s connectivity affect the perceived mobile usefulness and easiness which in turn affects ER. This paper validates MTAM in the field of education by integrating MTAM with pedagogy and technology attributes under a social emergency setting such as the COVID-19 pandemic. In addition, the current research explains users' ER rather than behaviour intention which is commonly adopted in past studies.

Journal of Computer Information Systems

Telematics and Informatics, 2021

Journal of Computer Information Systems, 2021

TEST Engineering & Management, Apr 16, 2020

Lecture notes in networks and systems, 2023

Lecture Notes in Computer Science, 2023

Social Science Research Network, 2023

Journal of Science and Technology Policy Management

Lecture notes in networks and systems, 2023

European Proceedings of Social and Behavioural Sciences, 2020

International Journal of Technology

2019 IEEE International Symposium on Innovation and Entrepreneurship (TEMS-ISIE)

GATR Global Journal of Business Social Sciences Review

Telematics and Informatics

Journal of Computer Information Systems

Telematics and Informatics, 2021

Journal of Computer Information Systems, 2021

2019 7th International Conference on Information and Communication Technology (ICoICT), 2019

The purpose of this study is to examine the relationships of the weak ties network and entreprene... more The purpose of this study is to examine the relationships of the weak ties network and entrepreneurial opportunity recognition of small technology firms in Malaysia. The study seeks to explore the gaps between the practice of networking among new start-up firms and industry. This paper employs quantitative research design involving self-reporting questionnaires. Founders and co-founders of technology companies (n=255) are surveyed as respondents and data collected are analysed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique to examine the reliability, goodness-of-fit, predictive strength, and strength of relationship of independent and mediating variables with the dependent variable. Findings show that weak ties affect the entrepreneur's ability to recognise opportunity. Entrepreneurs who possesses wider social contacts benefits from a wide array of information which plays a key role to opportunity previously not recognised either due to lack of information or resources to exploit. To identify opportunities, a weak tie network is best suited to spark the imagination of entrepreneurs in novel ideas. In practice, the use of networking programs in entrepreneurial and incubation initiatives needs to focus on networking heterogenous groups. The clear delineation of the opportunity construct within the entrepreneurship studies enables progress to be made in building a clearer opportunity recognition framework. Empirical results also support the presence of entrepreneurial alertness as the mediator in the model.

2019 IEEE International Symposium on Innovation and Entrepreneurship (TEMS-ISIE), 2019