wayan mulyawan | Udayana University Bali Indonesia (original) (raw)

Papers by wayan mulyawan

Cogent Arts & Humanities

This is a case study of linguistic landscapes (LL) with multimodal approach, which aimed at analy... more This is a case study of linguistic landscapes (LL) with multimodal approach, which aimed at analysing the visual grammar of commercial outdoor sign. LL is a study of signs in public space. These signs include all traffic signs, billboards, site names, and advertisements. Multimodal approach is a new concept of analysis that analyses signs from three aspects, and it is representation, interaction and composition. The data in this study is classified as a secondary data that randomly chosen from author previous research. There were three outdoor billboard signs chosen to represent all proposed LL types in Kuta Village. The results showed that representations of actors in outdoor signs are all salience. Their representations are not merely as an icon of human but also a figure, a symbol, or a voice index as replacement of callout statement. In terms of interaction processes, all actors act as the salience of demand and/or offering information, service and product with objective attitudes. For composition processes, the salience are all centred with various information value position and yet they are non-linear text framing. All text stand independently with the same ideal and real information as the producers intended to be.

Lingual: Journal of Language and Culture

Advertising is intended to persuade audiences, readers, viewers or listeners to take action on pr... more Advertising is intended to persuade audiences, readers, viewers or listeners to take action on products, services and ideas. Advertisements include text, audio, video, photography and graphic designs. We will easily find advertisement through some common mediums namely newspaper, magazine, radio, television, internet, billboards, and many other places. Advertisement analysis is divided into textual and contextual analysis.The textual is the analysis of advertisement structure such as headline, illustration, body copy, signature line, and standing details. Based on the analysis JEMME considered to be a complex advertisement taht consist of 5 (five) element. The contextual analysis is the meaning of the advertisement. According to the analysis, JEMME is a fine jewelery with high standard and very suitable for valentine gift.

e-Journal of Linguistics

This research aimed to identify the presence of Linguistic Landscapes (LL) in Desa Kuta. LL is so... more This research aimed to identify the presence of Linguistic Landscapes (LL) in Desa Kuta. LL is sociolinguistic study of language used in outdoor signage that firstly introduce by Landry and Bourhis (1997). Desa Kuta as one of tourist destination in Bali experiences a great development due to globalization effect. This great development can be seen clearly through the presence of outdoor signs along the main roads of Desa Kuta. The research was conducted from February to March 2019. The finding showed there are 2.549 signs along the main roads of Desa Kuta. The language used mostly in English with 1.332 signs (52%). As for the types, there are 1.603 signs of commercial signs (65%). In term of the function, 2.320 signs (93%) are informative.

Pustaka Jurnal Ilmu Ilmu Budaya, Jan 2, 2012

International Journal of Education

As a tourist destination, Kuta has become an international village which forces the native to use... more As a tourist destination, Kuta has become an international village which forces the native to use more English than Balinese in their working life. One of the most visible media of communication in Kuta is in the form of out-door sign. Out-door sign is considered to be the most effective mass media communication and the study is known as Linguistic Landscapes. The focus of this study is to investigate the glocalization of Balinese language as a medium of communication in Kuta especially, on out-door signs. The data of this study were collected by taking pictures of all out-door signs in Kuta area, such as Raya Kuta St., Kartika Plaza St., Pantai Kuta St., and Legian St.. The data were classified into two main types: commercial signs and non-commercial signs. The analysis started with identification of the language use and followed by a combination of language use in all signs. The finding shows that Balinese language is only used in 43 signs out of 1132 signs. Furthermore, from the ...

The focus of this study is to elicit and identified the occurrence of Commercial outdoor sign in ... more The focus of this study is to elicit and identified the occurrence of Commercial outdoor sign in Kuta. Kuta as an international tourist destination, undoubtedly highly influence by the force of globalizations. One of the effects is the occurrence of many outdoor sign in Main Street of Kuta. These sign are the representation of a new means of communication in Kuta. Through these sign, society manages to communicate their service and product to foreigners and local tourist. The study showed that from 1132 outdoor signs found, there are 70,32% are Commercial signs and 29,68% are Non-Commercial signs. As for Commercial signs, it is almost equally occurred between Commercial Service which sales services (30,48%) and Commercial Product which sales goods/products (39,84%).

Cogent Arts & Humanities

This is a case study of linguistic landscapes (LL) with multimodal approach, which aimed at analy... more This is a case study of linguistic landscapes (LL) with multimodal approach, which aimed at analysing the visual grammar of commercial outdoor sign. LL is a study of signs in public space. These signs include all traffic signs, billboards, site names, and advertisements. Multimodal approach is a new concept of analysis that analyses signs from three aspects, and it is representation, interaction and composition. The data in this study is classified as a secondary data that randomly chosen from author previous research. There were three outdoor billboard signs chosen to represent all proposed LL types in Kuta Village. The results showed that representations of actors in outdoor signs are all salience. Their representations are not merely as an icon of human but also a figure, a symbol, or a voice index as replacement of callout statement. In terms of interaction processes, all actors act as the salience of demand and/or offering information, service and product with objective attitudes. For composition processes, the salience are all centred with various information value position and yet they are non-linear text framing. All text stand independently with the same ideal and real information as the producers intended to be.

Lingual: Journal of Language and Culture

Advertising is intended to persuade audiences, readers, viewers or listeners to take action on pr... more Advertising is intended to persuade audiences, readers, viewers or listeners to take action on products, services and ideas. Advertisements include text, audio, video, photography and graphic designs. We will easily find advertisement through some common mediums namely newspaper, magazine, radio, television, internet, billboards, and many other places. Advertisement analysis is divided into textual and contextual analysis.The textual is the analysis of advertisement structure such as headline, illustration, body copy, signature line, and standing details. Based on the analysis JEMME considered to be a complex advertisement taht consist of 5 (five) element. The contextual analysis is the meaning of the advertisement. According to the analysis, JEMME is a fine jewelery with high standard and very suitable for valentine gift.

e-Journal of Linguistics

This research aimed to identify the presence of Linguistic Landscapes (LL) in Desa Kuta. LL is so... more This research aimed to identify the presence of Linguistic Landscapes (LL) in Desa Kuta. LL is sociolinguistic study of language used in outdoor signage that firstly introduce by Landry and Bourhis (1997). Desa Kuta as one of tourist destination in Bali experiences a great development due to globalization effect. This great development can be seen clearly through the presence of outdoor signs along the main roads of Desa Kuta. The research was conducted from February to March 2019. The finding showed there are 2.549 signs along the main roads of Desa Kuta. The language used mostly in English with 1.332 signs (52%). As for the types, there are 1.603 signs of commercial signs (65%). In term of the function, 2.320 signs (93%) are informative.

Pustaka Jurnal Ilmu Ilmu Budaya, Jan 2, 2012

International Journal of Education

As a tourist destination, Kuta has become an international village which forces the native to use... more As a tourist destination, Kuta has become an international village which forces the native to use more English than Balinese in their working life. One of the most visible media of communication in Kuta is in the form of out-door sign. Out-door sign is considered to be the most effective mass media communication and the study is known as Linguistic Landscapes. The focus of this study is to investigate the glocalization of Balinese language as a medium of communication in Kuta especially, on out-door signs. The data of this study were collected by taking pictures of all out-door signs in Kuta area, such as Raya Kuta St., Kartika Plaza St., Pantai Kuta St., and Legian St.. The data were classified into two main types: commercial signs and non-commercial signs. The analysis started with identification of the language use and followed by a combination of language use in all signs. The finding shows that Balinese language is only used in 43 signs out of 1132 signs. Furthermore, from the ...

The focus of this study is to elicit and identified the occurrence of Commercial outdoor sign in ... more The focus of this study is to elicit and identified the occurrence of Commercial outdoor sign in Kuta. Kuta as an international tourist destination, undoubtedly highly influence by the force of globalizations. One of the effects is the occurrence of many outdoor sign in Main Street of Kuta. These sign are the representation of a new means of communication in Kuta. Through these sign, society manages to communicate their service and product to foreigners and local tourist. The study showed that from 1132 outdoor signs found, there are 70,32% are Commercial signs and 29,68% are Non-Commercial signs. As for Commercial signs, it is almost equally occurred between Commercial Service which sales services (30,48%) and Commercial Product which sales goods/products (39,84%).