JUAN GABRIEL Brida | Universidad de la República (Uruguay) (original) (raw)

Papers by JUAN GABRIEL Brida

Anatolia, 2010

In spite of the generally accepted view that second homes induce a higher seasonality and a lower... more In spite of the generally accepted view that second homes induce a higher seasonality and a lower occupancy rate than hotels, they persistently prevail in many tourism destinations. This paper introduces a mechanism to illustrate and analyze the decision problem of constructing second homes or hotels. We introduce a two period game with two players representing a developer of buildings

Resumen: El turismo es uno de los factores más importantes en la productividad de una economía co... more Resumen: El turismo es uno de los factores más importantes en la productividad de una economía con significativos efectos multiplicadores la misma. El objetivo de esta investigación es analizar los efectos de la actividad turística sobre el crecimiento económico uruguayo, en particular la actividad turística asociada a los visitantes argentinos, principal origen del turismo en Uruguay, utilizando para ello información trimestral para el período 1987.I-2006.IV. El análisis de cointegración muestra la existencia de una relación de largo plazo entre el PIB per cápita, el gasto de los turistas argentinos y el tipo de cambio bilateral entre Uruguay y Argentina. Por su parte, el test de causalidad a la Granger confirma que la dirección de la causalidad es, precisamente, desde el gasto real de los turistas al PIB per cápita.

Current Issues in Tourism, 2013

ABSTRACT This paper analyses the tourism-led growth hypothesis for the four countries of the MERC... more ABSTRACT This paper analyses the tourism-led growth hypothesis for the four countries of the MERCOSUR regional trade block. By applying nonlinear techniques, we explore whether tourism activity leads - in the long run - to economic growth, or, alternatively, economic expansion drives tourism growth, or indeed a bidirectional relationship exists between the two variables. To this end, non-parametric cointegration and causality tests are applied to quarterly data for the period 1990-2011. We show the existence of a cointegrated relationship between real per capita gross domestic product and tourism expenditure for all countries. Moreover, the linearity of this relation is rejected for both Argentina and Brazil (economies with a relatively diversified structure). The non-parametric causality tests confirm in all cases the causality from tourism to growth. Meanwhile, only for Uruguay and Argentina causality also goes in the inverse direction (from growth to tourism). Finally, the paper compares the results of the nonlinear approach with those obtained by using the traditional linear methodology.

Tourism Economics, 2010

This short paper analyses the effects in the long-run of tourism on the economic growth of Urugua... more This short paper analyses the effects in the long-run of tourism on the economic growth of Uruguay. Using quarterly data from 1987.I to 2006.IV, the study uses cointegration analysis and shows the existence of a cointegrated vector among Uruguayan real per capita GDP, Argentinean tourism expenditure (the principal source of tourism in Uruguay), and real exchange rate between Uruguay and Argentina. We also show that the causality relationship goes positively in one way from Argentinean tourism expenditure to real per capita GDP of Uruguay. Finally, we compare our study with similar papers also investigating the TLGH.

Tourism Economics, 2011

... of events (Faulkner and Raybould, 1995; Dwyer et al, 2000c, 2005, 2006a,b; Breen et al, 2001;... more ... of events (Faulkner and Raybould, 1995; Dwyer et al, 2000c, 2005, 2006a,b; Breen et al, 2001; Lee, 2001; Tyrrell and Johnston, 2003 ... variables can explain a certain amount of variance in spending behaviour at an event (Rao, 2001; Thrane, 2002; Rueda-Cantuche and Ramirez ...

SSRN Electronic Journal, 2000

The aim of this study is to analyze the economic impact of the Biathlon World Cup 2009 in Antholz... more The aim of this study is to analyze the economic impact of the Biathlon World Cup 2009 in Antholz-Anterselva. The survey concentrates on the immediate, direct and short-term additional revenue brought into the region by foreign sport event spectators. We first apply an expenditurebased segmentation technique to data collected during the event to separate respondents according to socio-demographic variables. Second, a Tobit analysis is applied to obtain an expenditure model that is useful in explaining the different determinants of trip expenditures by spectators of the event. Results reveal significant socio-demographic differences between the four expenditure groups. For instance, heavy spenders are mainly composed by mature tourists, arriving for the first time in medium groups. We also show that the most important factors of total expenditures are income level, geographic origin of the spectator and the size of the travel group.

Expert Systems with Applications, Jan 1, 2012

Considering the importance of market segmentation as a marketing tool to determine promotional po... more Considering the importance of market segmentation as a marketing tool to determine promotional policies, this paper aims to contribute to the tourism literature using the two-level approach proposed by Vesanto and Alhoniemi (2000) as an alternative and effective method to conduct cluster analyses.For this purpose, an empirical study was conducted interviewing tourists who visited three different Christmas Markets in Northern Italy. The two-level approach is based on two clustering techniques used in sequence: a Self-Organizing Map (SOM) followed by a clustering algorithm. The Silhouette index (Rousseeuw, 1987) is used as a guideline during the second level in the selection process of both the best clustering techniques (between hierarchical and non-hierarchical) and the best partition.The analysis identified three cluster segments and this paper demonstrates the suitability of the clustering method adopted. In the discussion of the results, marketing and managerial implications are also highlighted.► Two-level approach is an alternative and effective method to clustering. ► Silhouette index is used as a guideline for choice the best clustering technique. ► This paper demonstrates the suitability of the clustering method adopted.

Available at SSRN 1863852, Jan 1, 2011

Expert Systems with Applications, 2014

Available at SSRN 1825369, Jan 1, 2011

... 1 Authenticity Perception of Cultural Events: A Host-Tourist Analysis Juan Gabriel Brida, Mar... more ... 1 Authenticity Perception of Cultural Events: A Host-Tourist Analysis Juan Gabriel Brida, Marta Disegna, Linda Osti* ... Italy): Bolzano, Merano and Bressanone; Trento (capital city of the nearby province of Trentino in Northern Italy) set up its own CM in the late 1990s. ...

Expert System with Application, 2013

Market segmentation comprises a wide range of measurement tools that are useful for the sake of s... more Market segmentation comprises a wide range of measurement tools that are useful for the sake of supporting marketing and promotional policies also in the sector of cultural economics. This paper aims to contribute to the literature on segmenting cultural visitors by using the Bagged Clustering method, as an alternative and effective strategy to conduct cluster analysis when binary variables are used. The technique is a combination of hierarchical and partitioning methods and presents several advantages with respect to more standard techniques, such as k-means and LVQ. For this purpose, two ad hoc surveys were conducted between June and September 2011 in the two principal museums of the two provinces of the Trentino-South Tyrol region (Bolzano and Trento), Northern Italy: the South Tyrol Museum of Archaeology in Bolzano (ÖTZI), hosting the permanent exhibition of the ''Iceman'' Ötzi, and the Museum of Modern and Contemporaneous Art of Trento and Rovereto (MART). The segmentation analysis was conducted separately for the two kinds of museums in order to find similarities and differences in behaviour patterns and characteristics of visitors. The analysis identified three and two cluster segments respectively for the MART and ÖTZI visitors, where two ÖTZI clusters presented similar characteristics to two out of three MART groups. Conclusions highlight marketing and managerial implications for a better direction of the museums.

Current Issues in Tourism, Jan 1, 2012

The main aim of this study is to analyse the influence of the perceived authenticity of cultural ... more The main aim of this study is to analyse the influence of the perceived authenticity of cultural events and their products on shopping expenditure. The quantitative analysis is based on 1275 self-administered questionnaires collected among event attendees in three different Northern Italian Christmas Markets in 2008. In order to estimate separately the determinants of the propensity of respondents to shop and how much money they are willing to spend for each kind of purchase, we have adopted a double-hurdle model. The results show that tourists are more likely to spend and that they do spend more if they consider the event and the products sold to be authentic. This study also reveals that socio-demographic factors and visit motives are interrelated with authenticity perception and together affect the amount of personal expenditures during the event. Finally, some implications of the study are discussed.

&-=><,.> HUR NVZ \S aUV` ]N]R_ V` a\ `U\d aUNa aUR V[PR[aVcR \SU\aRY PUNV[` a\ V[cR`... more &-=><,.> HUR NVZ \S aUV` ]N]R_ V` a\ `U\d aUNa aUR V[PR[aVcR \SU\aRY PUNV[` a\ V[cR`a V[ R[cV_\[ZR[aNY ^bNYVaf QR]R[Q` \[ aUR QRZN[QV[ QNf` \S _R`a \[ aUR ]N_a \S a\b_V`a` N[Q \[ aUR YRcRY \S NTT_RTNaR V[P\ZR% HUR S_NZRd\_X V` ON`RQ \[ aUR ...

Journal of Transport Geography, 2014

International Journal of Tourism Research, 2013

International Journal of Revenue Management, 2012

This paper provides a comparative analysis of the hospitality sector using the island of Sardinia... more This paper provides a comparative analysis of the hospitality sector using the island of Sardinia and the autonomous province of Bolzano as a case study. The comparison holds its own interest since they are both tourism destinations, though characterized by different features as far as seasonality is concerned. Employing a large sample set, pure technical and scale efficiency are computed using a panel Data Envelopment Analysis. Overall, the empirical findings reveal that the hospitality sector in Sardinia and in Bolzano can be regarded as economically inefficient and mostly depicting decreasing returns to scale. Nevertheless, some distinctive features are detected amongst firms classified by size. Policy implications are drawn to help economic agents to improve their efficiency scores.

... Tourists ncy;tBDy/I ncy;tMDy/ nco;tBGo/I nco;tMGo/ The assumptions in Proposition 10.2 specif... more ... Tourists ncy;tBDy/I ncy;tMDy/ nco;tBGo/I nco;tMGo/ The assumptions in Proposition 10.2 specify that there is no demand for the mountain destination and the tourists who prefer the beach have strong preference for the resort product and hence choose the beach destination. ...