Gustavo Vicencio-Ríos | Universidad Diego Portales (original) (raw)
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Papers by Gustavo Vicencio-Ríos
Revista de Ciencias Sociales, 2021
In educational matters, there is a clear evolution in the methodologies used as a consequence of ... more In educational matters, there is a clear evolution in the methodologies used as a consequence of the progressive integration of the new Information and Communication technologies. In this sense, the objective of this research is to analyze the administrative and financial performance of existing universities and business schools in the Spanish market under the distance and virtual education modality, seeking to answer the following question: Is it possible, through a analysis of financial performance of Universities and Business Schools in Spain, study the behavior of institutions comparing public and private; face-to-face and virtual; considering also the main international rankings that score higher education institutions? It is a qualitative analytical work, whose historical research method is analytical-synthetic. Among the results, an economic and financial primacy is evidenced, and in the rankings of private institutions over public institutions and of mixed modalities over merely face-to-face and virtual. It is concluded that the work proves that good financial performance is a necessary but not sufficient condition to excel in terms of quality.
Dimensión Empresarial, 2018
The objective of this research is to apply the brand personality theory, and with this identify a... more The objective of this research is to apply the brand personality theory, and with this identify and study the personality traits that citizens assign to the Chilean Fire Companies. Through a comprehensive literature review and the application of semi-structured questionnaires, in-depth interviews and focus groups, a theoretical model of brand personality of the firemen is proposed. All these procedures comply with the requirements of content validity. It is obtained, as a result, the “Firefighter Brand Personality model (FFBP)”, which has adequate levels of content validity, is multidimensional in nature, of reflexive type and second order, and is composed of the dimensions: a) competence; b) exciting; c) social; d) sincerity; e) helpful; and f) generosity.ResumenEl objetivo de esta investigación es aplicar la teoría de personalidad de marca, y con esto identificar y estudiar los rasgos de personalidad que los ciudadanos asignan a las Compañías de Bomberos de Chile. Mediante una exh...
Revista Venezolana de Gerencia, 2020
La presente investigación es un estudio bibliométrico descriptivo y longitudinal que tiene por ob... more La presente investigación es un estudio bibliométrico descriptivo y longitudinal que tiene por objetivo analizar de manera detallada y sistematizada la producción científica de personalidad de marca durante el período comprendido entre los años 1995 y 2018. Se analizaron 481 artículos publicados en la base de datos WoS, con un total de 11840 citas. Los resultados demuestran que el artículo más influyente es el desarrollado por Aaker (1997), la autora más relevante es Aaker, la revista con mayor reconocimiento es Psychology & Marketing, la institución más productiva es University of Texas Austin
The objective of this research is to apply the brand personality theory, and with this identify a... more The objective of this research is to apply the brand personality theory, and with this identify and study the personality traits that citizens assign to the Chilean Fire Companies. Through a comprehensive literature review and the application of semi-structured questionnaires, in-depth interviews and focus groups, a theoretical model of brand personality of the firemen is proposed. All these procedures comply with the requirements of content validity. It is obtained, as a result, the “Firefighter Brand Personality model (FFBP)”, which has adequate levels of content validity, is multidimensional in nature, of reflexive type and second order, and is composed of the dimensions: a) competence; b) exciting; c) social; d) sincerity; e) helpful; and f) generosity.ResumenEl objetivo de esta investigación es aplicar la teoría de personalidad de marca, y con esto identificar y estudiar los rasgos de personalidad que los ciudadanos asignan a las Compañías de Bomberos de Chile. Mediante una exh...
Revista de Ciencias Sociales, 2021
In educational matters, there is a clear evolution in the methodologies used as a consequence of ... more In educational matters, there is a clear evolution in the methodologies used as a consequence of the progressive integration of the new Information and Communication technologies. In this sense, the objective of this research is to analyze the administrative and financial performance of existing universities and business schools in the Spanish market under the distance and virtual education modality, seeking to answer the following question: Is it possible, through a analysis of financial performance of Universities and Business Schools in Spain, study the behavior of institutions comparing public and private; face-to-face and virtual; considering also the main international rankings that score higher education institutions? It is a qualitative analytical work, whose historical research method is analytical-synthetic. Among the results, an economic and financial primacy is evidenced, and in the rankings of private institutions over public institutions and of mixed modalities over merely face-to-face and virtual. It is concluded that the work proves that good financial performance is a necessary but not sufficient condition to excel in terms of quality.
Dimensión Empresarial, 2018
The objective of this research is to apply the brand personality theory, and with this identify a... more The objective of this research is to apply the brand personality theory, and with this identify and study the personality traits that citizens assign to the Chilean Fire Companies. Through a comprehensive literature review and the application of semi-structured questionnaires, in-depth interviews and focus groups, a theoretical model of brand personality of the firemen is proposed. All these procedures comply with the requirements of content validity. It is obtained, as a result, the “Firefighter Brand Personality model (FFBP)”, which has adequate levels of content validity, is multidimensional in nature, of reflexive type and second order, and is composed of the dimensions: a) competence; b) exciting; c) social; d) sincerity; e) helpful; and f) generosity.ResumenEl objetivo de esta investigación es aplicar la teoría de personalidad de marca, y con esto identificar y estudiar los rasgos de personalidad que los ciudadanos asignan a las Compañías de Bomberos de Chile. Mediante una exh...
Revista Venezolana de Gerencia, 2020
La presente investigación es un estudio bibliométrico descriptivo y longitudinal que tiene por ob... more La presente investigación es un estudio bibliométrico descriptivo y longitudinal que tiene por objetivo analizar de manera detallada y sistematizada la producción científica de personalidad de marca durante el período comprendido entre los años 1995 y 2018. Se analizaron 481 artículos publicados en la base de datos WoS, con un total de 11840 citas. Los resultados demuestran que el artículo más influyente es el desarrollado por Aaker (1997), la autora más relevante es Aaker, la revista con mayor reconocimiento es Psychology & Marketing, la institución más productiva es University of Texas Austin
The objective of this research is to apply the brand personality theory, and with this identify a... more The objective of this research is to apply the brand personality theory, and with this identify and study the personality traits that citizens assign to the Chilean Fire Companies. Through a comprehensive literature review and the application of semi-structured questionnaires, in-depth interviews and focus groups, a theoretical model of brand personality of the firemen is proposed. All these procedures comply with the requirements of content validity. It is obtained, as a result, the “Firefighter Brand Personality model (FFBP)”, which has adequate levels of content validity, is multidimensional in nature, of reflexive type and second order, and is composed of the dimensions: a) competence; b) exciting; c) social; d) sincerity; e) helpful; and f) generosity.ResumenEl objetivo de esta investigación es aplicar la teoría de personalidad de marca, y con esto identificar y estudiar los rasgos de personalidad que los ciudadanos asignan a las Compañías de Bomberos de Chile. Mediante una exh...