Gabriel Patrocinio | UERJ - Universidade do Estado do Rio de Janeiro / Rio de Janeiro State University (original) (raw)
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Papers by Gabriel Patrocinio
Blucher Design Proceedings, Dec 1, 2022
O presente artigo contribui para o campo do design e sua relação com o setor público, apresentand... more O presente artigo contribui para o campo do design e sua relação com o setor público, apresentando resultados preliminares de uma pesquisa sobre o tema colaboração cidadã no setor público. A questão principal reside em mostrar como os processos de comunicação do governo com a sociedade podem se beneficiar por meio da colaboração cidadã e do uso do design como estratégia de inovação no setor público. O principal achado, no escopo desse estudo, é a constatação de que os modelos de comunicação do governo com a sociedade não contemplam a participação do cidadão de forma que suas contribuições sejam levadas ao conhecimento público. Por isso, foi proposto um modelo hipotético de comunicação, que inclui a publicização da contribuição dos cidadãos para a sociedade, denominado de G2C2G2S, que se trata de um processo de comunicação que liga o Governo à colaboração do cidadão, cujo conteúdo é disponibilizado para a sociedade. Palavras-chave: Design; Governo; Comunicação. This article contributes to the field of design and its relationship with the public sector, presenting preliminary results of a research on the topic of citizen collaboration in the public sector. The main issue lies in showing how the government's communication processes with society can benefit through citizen collaboration and the use of design as an innovation strategy in the public sector. The main finding, within the scope of this study, is that the government's communication models with society do not include citizen participation so that their contributions are made public. Therefore, a hypothetical communication model was proposed, which includes publicizing the contribution of citizens to society, called G2C2G2S, which is a communication process that links the Government to the citizen, whose collaborative content is made available to society.
Springer eBooks, 2021
Place branding is a strategy to bring economic development to a territory. It is a complex, dynam... more Place branding is a strategy to bring economic development to a territory. It is a complex, dynamic, and participatory process with a long-term vision that faces challenges such as the consensus between government, citizens and, other stakeholders around a common purpose. Its constructed with several stages and with the participation of interdisciplinary teams, including designers. This article aims to analyze how design can contribute to place branding from a systemic perspective and using the place branding case study in Mississauga, Canada, as methodology. By crossing the phases of the process with the respective design interventions, it was possible to observe the multiple roles that designers can play with different complexity levels.
Springer eBooks, Jun 29, 2022
Springer series in design and innovation, Jun 29, 2022
Coleção ICNOVA, 2022
There are many complexity elements in a place branding project. Among those are the conceptualiza... more There are many complexity elements in a place branding project. Among those are the conceptualization of a brand that expresses the local identity, the consensus among stakeholders, and the participation of
residents. Nevertheless, designers master a set of skills to deal with complex problems. This paper aims to show, from the case study of the city of Porto Alegre (Brazil), how design can activate the collective participation of stakeholders and residents in a place branding process. The project ‘O que marca Porto Alegre?’ arose from a Rio Grande do Sul regional initiative, from the Associação Brasileira das Empresas de Design — ABEDESIGN-RS [Brazilian Association of Design Companies], with the aim of constructing a local brand that would recover the citizens’ pride and bring action guidelines to Porto Alegre. The proposal emerged from three principles: voluntary protagonism, collective authorship, and communal property. It had the participation of the municipality,
academia, business and civil society and it mobilized over 40 design studios, organized in six teams around a collective creation. As a result, by means of co-creation, a project was developed integrating multidisciplinary teams, stakeholders, and citizens around a common goal.
Virtual and Augmented Reality for Architecture and Design, 2022
Advances in Human Dynamics for the Development of Contemporary Societies, 2021
Strategic Design Research Journal, 2015
This is an open access article distributed under the terms of the Creative Commons Attribution 4.... more This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0), which permits reproduction, adaptation, and distribution provided the original author and source are credited. Resumo O presente artigo pretende abordar o design de serviços no setor público e traçar um panorama do uso do design no Instituto Brasileiro de Geografi a e Estatística (IBGE). Inicialmente, conceitos como serviços, serviço público, design de serviços serão defi nidos. A seguir, será traçado um perfi l histórico da implantação do design no IBGE, órgão público que possui em seu quadro efetivo 19 designers, ingressos na instituição através de concurso público. Concluindo, será feito um diagnóstico do uso do design pelo IBGE a partir de ferramentas apropriadas para este fi m, abordando a questão do uso do design de serviços e perspectivas para a instituição.
Advances in Human Dynamics for the Development of Contemporary Societies
Communication Design, 2015
Arcos Design, 2016
Temas emergentes na literatura sobre políticas de design Resumo: As Políticas Nacionais de Design... more Temas emergentes na literatura sobre políticas de design Resumo: As Políticas Nacionais de Design configuram um campo de importância emergente de pesquisa em design. Procurou-se demonstrar isso através de uma revisão da literatura disponível, coletando evidências de temas, autores e instituições emergentes, e fornecendo uma visão geral de algumas tendências atuais no campo, através de representações visuais sintéticas e análise das informações coletadas. O conhecimento assim gerado, representado visualmente e examinado, oferece espaço para futuras pesquisas no campo.
This article aims to address the design of services in the public sector and to offer an overview... more This article aims to address the design of services in the public sector and to offer an overview of the use of designat the Brazilian Institute of Geography and Statistics (IBGE).
Concepts such as services, public service, service design are initially clarified.
Then, is drawn a historical profile of design implementation at IBGE, a public agency that currently has 17 designers in its permanent staff, hired through public competition.
To conclude, will be made a diagnosis on the use of design by IBGE, applying appropriate tools for this purpose, addressing the issue of the use of service design and related perspectives for the institution.
Book Chapters by Gabriel Patrocinio
Atribulações de um Designer Brasileiro, 2021
Bruno Porto dispensa apresentação. O problema é que deixar apenas essas quatro palavras é em si u... more Bruno Porto dispensa apresentação. O problema é que deixar apenas essas quatro palavras é em si uma estranheza que exige explicação-ou uma apresentação para a apresentação...
Design&development. Leveraging social and economic growth through design policies, 2019
“In Latin America in the 1970s, a line of intellectuals conceptualized design within the sphere o... more “In Latin America in the 1970s, a line of intellectuals conceptualized design within the sphere of technology as one of the most appropriate tools for achieving social and economic development and thus enabling the cultural autonomy of the region. The possibility of meeting the needs of the population according to the circumstances in which they occurred allowed us to think about the first goal: social empowerment. The opportunity to do so with the so-called “installed capacity” and local technological means assumed the possibility of achieving the second goal: economic development...
Trecho de: Gabriel Patrocinio. “Design & Development: Leveraging Social and Economic Growth through Design Policies”. Apple Books.
Books by Gabriel Patrocinio
Compliance Estratégico Volume 2, 2020
Blucher Design Proceedings, Dec 1, 2022
O presente artigo contribui para o campo do design e sua relação com o setor público, apresentand... more O presente artigo contribui para o campo do design e sua relação com o setor público, apresentando resultados preliminares de uma pesquisa sobre o tema colaboração cidadã no setor público. A questão principal reside em mostrar como os processos de comunicação do governo com a sociedade podem se beneficiar por meio da colaboração cidadã e do uso do design como estratégia de inovação no setor público. O principal achado, no escopo desse estudo, é a constatação de que os modelos de comunicação do governo com a sociedade não contemplam a participação do cidadão de forma que suas contribuições sejam levadas ao conhecimento público. Por isso, foi proposto um modelo hipotético de comunicação, que inclui a publicização da contribuição dos cidadãos para a sociedade, denominado de G2C2G2S, que se trata de um processo de comunicação que liga o Governo à colaboração do cidadão, cujo conteúdo é disponibilizado para a sociedade. Palavras-chave: Design; Governo; Comunicação. This article contributes to the field of design and its relationship with the public sector, presenting preliminary results of a research on the topic of citizen collaboration in the public sector. The main issue lies in showing how the government's communication processes with society can benefit through citizen collaboration and the use of design as an innovation strategy in the public sector. The main finding, within the scope of this study, is that the government's communication models with society do not include citizen participation so that their contributions are made public. Therefore, a hypothetical communication model was proposed, which includes publicizing the contribution of citizens to society, called G2C2G2S, which is a communication process that links the Government to the citizen, whose collaborative content is made available to society.
Springer eBooks, 2021
Place branding is a strategy to bring economic development to a territory. It is a complex, dynam... more Place branding is a strategy to bring economic development to a territory. It is a complex, dynamic, and participatory process with a long-term vision that faces challenges such as the consensus between government, citizens and, other stakeholders around a common purpose. Its constructed with several stages and with the participation of interdisciplinary teams, including designers. This article aims to analyze how design can contribute to place branding from a systemic perspective and using the place branding case study in Mississauga, Canada, as methodology. By crossing the phases of the process with the respective design interventions, it was possible to observe the multiple roles that designers can play with different complexity levels.
Springer eBooks, Jun 29, 2022
Springer series in design and innovation, Jun 29, 2022
Coleção ICNOVA, 2022
There are many complexity elements in a place branding project. Among those are the conceptualiza... more There are many complexity elements in a place branding project. Among those are the conceptualization of a brand that expresses the local identity, the consensus among stakeholders, and the participation of
residents. Nevertheless, designers master a set of skills to deal with complex problems. This paper aims to show, from the case study of the city of Porto Alegre (Brazil), how design can activate the collective participation of stakeholders and residents in a place branding process. The project ‘O que marca Porto Alegre?’ arose from a Rio Grande do Sul regional initiative, from the Associação Brasileira das Empresas de Design — ABEDESIGN-RS [Brazilian Association of Design Companies], with the aim of constructing a local brand that would recover the citizens’ pride and bring action guidelines to Porto Alegre. The proposal emerged from three principles: voluntary protagonism, collective authorship, and communal property. It had the participation of the municipality,
academia, business and civil society and it mobilized over 40 design studios, organized in six teams around a collective creation. As a result, by means of co-creation, a project was developed integrating multidisciplinary teams, stakeholders, and citizens around a common goal.
Virtual and Augmented Reality for Architecture and Design, 2022
Advances in Human Dynamics for the Development of Contemporary Societies, 2021
Strategic Design Research Journal, 2015
This is an open access article distributed under the terms of the Creative Commons Attribution 4.... more This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0), which permits reproduction, adaptation, and distribution provided the original author and source are credited. Resumo O presente artigo pretende abordar o design de serviços no setor público e traçar um panorama do uso do design no Instituto Brasileiro de Geografi a e Estatística (IBGE). Inicialmente, conceitos como serviços, serviço público, design de serviços serão defi nidos. A seguir, será traçado um perfi l histórico da implantação do design no IBGE, órgão público que possui em seu quadro efetivo 19 designers, ingressos na instituição através de concurso público. Concluindo, será feito um diagnóstico do uso do design pelo IBGE a partir de ferramentas apropriadas para este fi m, abordando a questão do uso do design de serviços e perspectivas para a instituição.
Advances in Human Dynamics for the Development of Contemporary Societies
Communication Design, 2015
Arcos Design, 2016
Temas emergentes na literatura sobre políticas de design Resumo: As Políticas Nacionais de Design... more Temas emergentes na literatura sobre políticas de design Resumo: As Políticas Nacionais de Design configuram um campo de importância emergente de pesquisa em design. Procurou-se demonstrar isso através de uma revisão da literatura disponível, coletando evidências de temas, autores e instituições emergentes, e fornecendo uma visão geral de algumas tendências atuais no campo, através de representações visuais sintéticas e análise das informações coletadas. O conhecimento assim gerado, representado visualmente e examinado, oferece espaço para futuras pesquisas no campo.
This article aims to address the design of services in the public sector and to offer an overview... more This article aims to address the design of services in the public sector and to offer an overview of the use of designat the Brazilian Institute of Geography and Statistics (IBGE).
Concepts such as services, public service, service design are initially clarified.
Then, is drawn a historical profile of design implementation at IBGE, a public agency that currently has 17 designers in its permanent staff, hired through public competition.
To conclude, will be made a diagnosis on the use of design by IBGE, applying appropriate tools for this purpose, addressing the issue of the use of service design and related perspectives for the institution.
Atribulações de um Designer Brasileiro, 2021
Bruno Porto dispensa apresentação. O problema é que deixar apenas essas quatro palavras é em si u... more Bruno Porto dispensa apresentação. O problema é que deixar apenas essas quatro palavras é em si uma estranheza que exige explicação-ou uma apresentação para a apresentação...
Design&development. Leveraging social and economic growth through design policies, 2019
“In Latin America in the 1970s, a line of intellectuals conceptualized design within the sphere o... more “In Latin America in the 1970s, a line of intellectuals conceptualized design within the sphere of technology as one of the most appropriate tools for achieving social and economic development and thus enabling the cultural autonomy of the region. The possibility of meeting the needs of the population according to the circumstances in which they occurred allowed us to think about the first goal: social empowerment. The opportunity to do so with the so-called “installed capacity” and local technological means assumed the possibility of achieving the second goal: economic development...
Trecho de: Gabriel Patrocinio. “Design & Development: Leveraging Social and Economic Growth through Design Policies”. Apple Books.
Compliance Estratégico Volume 2, 2020