Arshad Muhammad | University of Engineering & Technology Lahore, Pakistan (original) (raw)
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Papers by Arshad Muhammad
Activity based learning is a successful educational model in various disciplines and recently it ... more Activity based learning is a successful educational model in various disciplines and recently it has been proved very effective in business institutes also. This paper was intended to explore the effects of internship in the university students of Pakistan as an activity based learning in order to boost their skills and abilities. Qualitative research as research design was adopted for the study following interpretivist paradigm. For the purpose of data collection, 30 students from business institutes were interviewed. Only those candidates were chosen who had recently completed their internship in well-known organizations of Pakistan. Data analyses was done through NVivo software version 11, suggested for qualitative data analyses. Findings propose that industrial internship is a viable activity for the learning and growth of university students. Practical experience, teamwork, understanding strengths and weaknesses, financial support for further studies and exposure to real world problems were found chief outcomes of internship in terms of professional development. Likewise, goal setting, internal motivation, confidence, punctuality, regularity and understanding responsibility in terms of personality development were found as key outcomes of internship for business students.
Purchase intention of Halal products are obvious in Muslim consumers but non-Muslims are rapidly ... more Purchase intention of Halal products are obvious in Muslim consumers but non-Muslims are rapidly turning to Halal products across the globe. Therefore, factors that influence non-Muslims to purchase Halal products are essential to know today for marketers. Aim of the study is to recognize the impact of attitude towards Halal product on non-Muslim consumers for Halal products' purchase intention and recognizing the role of social influence as moderating variable. Research paradigm that is followed for the study is quantitative research approach following purposive sampling method for data collection. A total sample of 300 non-Muslim respondents has been taken from major cities of Pakistan has been collected through semi-structured questionnaire having five-point likert scale and analyzed through software Smart-PLS version 3. This paper has drawn the findings that attitude has a positive relation with purchase intention for Halal products in non-Muslim consumers and Social influence strengthens the relation of these factors.
Activity based learning is a successful educational model in various disciplines and recently it ... more Activity based learning is a successful educational model in various disciplines and recently it has been proved very effective in business institutes also. This paper was intended to explore the effects of internship in the university students of Pakistan as an activity based learning in order to boost their skills and abilities. Qualitative research as research design was adopted for the study following interpretivist paradigm. For the purpose of data collection, 30 students from business institutes were interviewed. Only those candidates were chosen who had recently completed their internship in well-known organizations of Pakistan. Data analyses was done through NVivo software version 11, suggested for qualitative data analyses. Findings propose that industrial internship is a viable activity for the learning and growth of university students. Practical experience, teamwork, understanding strengths and weaknesses, financial support for further studies and exposure to real world problems were found chief outcomes of internship in terms of professional development. Likewise, goal setting, internal motivation, confidence, punctuality, regularity and understanding responsibility in terms of personality development were found as key outcomes of internship for business students.
Purchase intention of Halal products are obvious in Muslim consumers but non-Muslims are rapidly ... more Purchase intention of Halal products are obvious in Muslim consumers but non-Muslims are rapidly turning to Halal products across the globe. Therefore, factors that influence non-Muslims to purchase Halal products are essential to know today for marketers. Aim of the study is to recognize the impact of attitude towards Halal product on non-Muslim consumers for Halal products' purchase intention and recognizing the role of social influence as moderating variable. Research paradigm that is followed for the study is quantitative research approach following purposive sampling method for data collection. A total sample of 300 non-Muslim respondents has been taken from major cities of Pakistan has been collected through semi-structured questionnaire having five-point likert scale and analyzed through software Smart-PLS version 3. This paper has drawn the findings that attitude has a positive relation with purchase intention for Halal products in non-Muslim consumers and Social influence strengthens the relation of these factors.