Dea Karina | Universitas Gadjah Mada (Yogyakarta) (original) (raw)
Currently a student of MSc Media and Communications at London School of Economics. I graduated with two Bachelor degrees in 2016 with Marketing majors and a Strategic Management minor.
Address: Indonesia
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Papers by Dea Karina
This research aims to unravel the image of Indonesian TPT Industry and consumer’s evaluation of p... more This research aims to unravel the image of Indonesian TPT Industry and consumer’s evaluation of purchase for global brands using Zara Products as an observation sample in order to devise recommendation for betterment of Indonesian TPT Industry Development as one of leading sector for Indonesian economy. Using the Reasoned Action Approach as a basis, an electronic questionnaire is conducted to the citizens of the United States to gain insight to the general image held by consumers about Indonesia, how consumers’ image of Indonesia might affect the alternative evaluation of consumer’s purchase decision process regarding TPT products, and the impact of Country of Design (COD) and Country of Manufacture (COM) on consumers’ alternative evaluation of fashion brands using Zara as an example. The results show that the respondents view a neutral opinion about Indonesia, hence providing an opportunity for the Indonesian TPT industry to further promote its products.
Drafts by Dea Karina
The current asymmetric power relations of the global waste chain between the Global North and Glo... more The current asymmetric power relations of the global waste chain between the Global North and Global South and the productivist bias in media and communications scholarship has prompted research on the creative repurposing of obsolete devices through the art of circuit-bending. With adopting a social movement approach assisted with STS studies that acknowledge sociocultural discourses of technology, this study analyzes how circuit- bending transits from a hobbyist activity to resistance against planned obsolescence and the logics of capitalism. Through semi-structured interviews, this research recruited six Global North and six Global South circuit-benders selected through snowball and purposive sampling. It bases the methodological design on Hollander & Einwohner’s elements of resistance: action and opposition, recognition, and intent. The analysis utilized Attride- Stirling’s six-step analytical technique. It was found that circuit-bending act as resistance against planned obsolescence and capitalist logics by supporting each other in opening the black boxes of technology, being productive citizens by recycling and contributing to culture and science, resisting established markets and its logics controlled by conventional white- collar capitalists, rejecting the enchantment of capitalism’s aesthetics of ‘progress’, and resisting the foundation of colonialism that is mercantilist capitalism. This research hints for the integration between social movement theory and domestication theory while simultaneously responds to the Anthropocene and advocates for the representation of marginalized communities in STS studies.
This research aims to unravel the image of Indonesian TPT Industry and consumer’s evaluation of p... more This research aims to unravel the image of Indonesian TPT Industry and consumer’s evaluation of purchase for global brands using Zara Products as an observation sample in order to devise recommendation for betterment of Indonesian TPT Industry Development as one of leading sector for Indonesian economy. Using the Reasoned Action Approach as a basis, an electronic questionnaire is conducted to the citizens of the United States to gain insight to the general image held by consumers about Indonesia, how consumers’ image of Indonesia might affect the alternative evaluation of consumer’s purchase decision process regarding TPT products, and the impact of Country of Design (COD) and Country of Manufacture (COM) on consumers’ alternative evaluation of fashion brands using Zara as an example. The results show that the respondents view a neutral opinion about Indonesia, hence providing an opportunity for the Indonesian TPT industry to further promote its products.
The current asymmetric power relations of the global waste chain between the Global North and Glo... more The current asymmetric power relations of the global waste chain between the Global North and Global South and the productivist bias in media and communications scholarship has prompted research on the creative repurposing of obsolete devices through the art of circuit-bending. With adopting a social movement approach assisted with STS studies that acknowledge sociocultural discourses of technology, this study analyzes how circuit- bending transits from a hobbyist activity to resistance against planned obsolescence and the logics of capitalism. Through semi-structured interviews, this research recruited six Global North and six Global South circuit-benders selected through snowball and purposive sampling. It bases the methodological design on Hollander & Einwohner’s elements of resistance: action and opposition, recognition, and intent. The analysis utilized Attride- Stirling’s six-step analytical technique. It was found that circuit-bending act as resistance against planned obsolescence and capitalist logics by supporting each other in opening the black boxes of technology, being productive citizens by recycling and contributing to culture and science, resisting established markets and its logics controlled by conventional white- collar capitalists, rejecting the enchantment of capitalism’s aesthetics of ‘progress’, and resisting the foundation of colonialism that is mercantilist capitalism. This research hints for the integration between social movement theory and domestication theory while simultaneously responds to the Anthropocene and advocates for the representation of marginalized communities in STS studies.