EssenceMediacom UK | LinkedIn (original) (raw)

About us

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering breakthroughs for brands in the New Communications Economy. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$24.5 billion (Source: COMvergence, 2023). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont and Sony.

Industry

Advertising Services

Company size

501-1,000 employees

Headquarters

London

Type

Privately Held

Locations

Employees at EssenceMediacom UK

Updates

Our EssenceMediacom Planning and OOH teams worked collaboratively with our GroupM, Kinetic, and VCCP partners to unveil a captivating mural showcasing Müller UK & Ireland Corner's nostalgic flavour: Apple Crumble. 🍏 The creative concept developed by VCCP drew inspiration from PJ and Duncan's iconic phrase, "Let's get ready to...CRUMBLE". Using graffiti-style art - a Mural was a perfect fit, but we needed a location that reached and resonated with our target audience. Working closely with Kinetic, we mapped out high-traffic areas that maximized visibility and engagement. Meanwhile, our creative collaboration with VCCP was instrumental in ensuring the mural's visual narrative would engage those who saw it. 👇👇👇
Müller UK & Ireland have re-released 90s favourites Apple Crumble and Cherry Bakewell inspired Corners, part of the ‘Originals’ range from the brand’s archive, showcased on our dual aspect canvas and envisaged by their agencies. Fully leaning into 90’s style to stoke nostalgia, the campaign uses PJ & Duncan’s hit from the era re-imagined as ‘Let’s Get Ready To Crumble’ alongside classic wild style typography synonymous with this period. #LetsGetReadytoCrumble #MüllerCornerOriginals #mural GroupM (#OOH) EssenceMediacom VCCP Girl&BearOctober 2024
Congratulations to our clients Boots UK, Paddy Power, Quality Meat Scotland, and Flutter Entertainment on being shortlisted at this year's Newsworks Awards.🎉 It's amazing to see our collaborative work with our clients be recongised across a range of categories such as Best Content Partnership (Small Budget), Best Tactical Ad, Best Contextual Campaign, Most Effective Campaign, Best Social Impact Campaign, and Advertiser of the Year. Congratulations also go out to GroupM, Wavemaker UK, T&Pm, and Mindshare UK on their shortlists. Best of luck to everyone at the awards ceremony in December! To see the full shortlist, click here👉 https://bit.ly/3AqpamV #NewsworksAwards2024
The Newsworks Awards 2024 https://newsworks.org.uk
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It's amazing to see Mindshare UK's #Huddle2024 come together and what a great day it was!🎉 Congratulations on a successful day filled with enlightening sessions, engaging workshops, and a host of activities. 👏 We look forward to next year!

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✨Huddle 2024 ✨ Huddle 2024 has officially come to an end, and what a day it was! This year, with the theme of ‘Innovating for Good Growth’, we went bigger and better than ever. With insightful sessions, interactive workshops, networking, and epic Off Huddle activities, it was a truly special day. We even introduced our brand new Innovation Lab filled with the latest tech! Some key highlights from the day include: ✨ Discussing the emerging podcast industry with Spotify and Gary Lineker ✨ ITV, Amy Childs, and Harry Derbidge taught us that Hun culture is all about being fun, silly, and glam ✨ Learning from The Diversity Standards Collective and Purple Goat Agency how to build meaningful connections with diverse audiences year round ✨ A wellness lounge offering massages to decompress thanks to Samba TV✨ Testing out our skills on TikTok’s shuffleboard ✨ Meeting WPP’s Spot the robot dog ✨ Trying the latest Snap AR Spectacles for an AR experience These are just a few highlights from the many incredible sessions and experiences we enjoyed at Huddle. Countless others inspired us, sparked our drive for innovation, and offered fresh insights that we’ll carry forward. We would like to say a HUGE thank you to all our speakers, clients, and media partners for being part of Huddle, and of course to everyone who came along. See you all again next year 💜 📸 Chris Hopkins #TeamMindshare #Huddle2024
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The acclaimed 'Thinkbox Profit Ability 2' study is now available to download in full! 👏 'Profit Ability 2' emerges as the latest benchmark in advertising effectiveness, offering media deep dives, insights from sector specialists, and new evaluations of risk associated with advertising investments. Working alongside Thinkbox, Ebiquity plc, Gain Theory, Mindshare UK, and Wavemaker UK to craft this comprehensive report on the effectiveness of advertising has been an extraordinary journey. A special shout out to our very own Olga Zaitseva, Jane Christian, Richard Kirk, Nicola Ashley, Andrew Monks, Mark Stephenson, Steve Gladdis, and the entire econometrics supergroup, on their contributions to this publication. Grab your copy of Profit Ability 2 here👉 https://bit.ly/3O3aKfl
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We're delighted to share that our client Betfair has been awarded the Best Digital Campaign at the 2024 Wires Awards!🎉 In collaboration with GroupM, we're delighted to have won this recognition for our client with a data-driven cross-channel campaign. Congratulations to everyone involved in this successful campaign! 👏 Check out the full list of winners here👉 https://bit.ly/3Z0m7ew #WiresAwards ExchangeWire
Today launches the 2024 Tesco Christmas Campaign – 'Helping feed your Christmas spirit'.🎄✨ Tesco will remind the nation that they are here to help top up Christmas spirit in the lead up to the big day. In our hero TVC, we follow Gary's journey to Christmas with his world transforming to gingerbread as his Christmas spirit lifts. In partnership with Tesco and BBH London, the UK will be immersed in Gary's gingerbread world for seven weeks through an extensive, integrated media strategy that will reach 99% of the UK. With gingerbread-scented magazine cover wraps, disruptive AV formats, and interactive social media elements, customers will be able to interact with the gingerbread world. At the core of our strategy is Clubcard data, enabling us to execute our most tailored audience approach yet, with 25% of our campaign driven by first-party data. Through strategic partnerships and innovative formats, we've maximised the potential of our media partners and their platforms to present Tesco Clubcard members with a variety of rewards throughout the festive period. Keep your eyes peeled for the ad airing tonight at 8.15pm on ITV and Channel 4! View the full film here https://lnkd.in/evgQ_Vj9👇👇👇 Helping #FeedYourChristmasSpirit #Tesco #TescoChristmas
Helping #FeedYourChristmasSpirit | Tesco Christmas Advert 2024

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Last week, our very own Nicola Marsh starred on the We Built This City Podcast! In this episode, Nicola shares the inspiring story of her career in Media and how it led her to become Managing Director at EssenceMediacom North. Listen to the podcast here👉 https://bit.ly/4hGuRhe #Podcast #MediaJourney #Careers
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We are delighted to announce that Avelon Thompson, our Head of DEI, alongside Matthew Chew, Europe Influencer Media Lead, has been nominated for the Media For All [MEFA] Diversity and Inclusion Awards. Our work on the QVC "Menopause Your Way" campaign has also been shortlisted in the Inclusive Media Planning & Buying category. Congratulations to Avelon, Matthew, and the QVC team on this remarkable accomplishment and we wish them the very best of luck for the awards ceremony on the 19th of November! 🤞#MediaForAll #DiversityandInclusion #Awards
Today Boots UK launch their 2024 Christmas campaign "The Christmas Makeover" - unleashing the magic of beauty with actor and Bridgeton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty.✨ The film follows Adjoa as she leads her trusty squad of beauty elves in her Christmas "Werkshop", reminding viewers that Boots has a present for every kind of beauty enthusiast. Working with Boots UK and our The Pharm colleagues, we have planned a fully integrated campaign that will run for seven weeks across TV, Radio, Cinema, Print, Social, OOH, and Online. We have put innovation at the centre of the strategy, testing brand new media tactics within OOH, Gaming, Social and more! 50% of our media will be powered by Boots first part data and 91% of the Boots target audience will be reached across the AV landscape. Catch the TV ad airing tonight at 9.30pm on ITV1! View the full 60s film here https://lnkd.in/dGGfVqmH👇👇👇#Boots #BootsChristmas #TheChristmasMakeover #MakeMagic
Boots Christmas Advert 2024 | #MakeMagic | Boots UK

EssenceMediacom UK | LinkedIn (original) (raw)

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