Mindshare | LinkedIn (original) (raw)

About us

Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

Industry

Advertising Services

Company size

5,001-10,000 employees

Headquarters

London, England

Type

Public Company

Specialties

Social marketing, Media planning and buying, Digital media, Content creation and curation, Strategy, Paid search, Affiliates, Econometrics, SEO, Media research, Comms planning, and Data Science

Locations

Primary
Rose Court, 2 Southwark Bridge Road
London, England SE1 9HS, GB
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2 Southwark Bridge Road
Rose Court
London, England SE1 9HS, GB
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57 Rue de Villiers
Neuilly-sur-Seine, IdF 92200, FR
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Western Express Highway
Mumbai, Maharashtra 400063, IN
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498 7th Ave
New York, NY 10018, US
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Charcas 5051
Buenos Aires City, Buenos Aires Autonomous City 1425, AR
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Employees at Mindshare

Updates

The Worldview… on worlds that never end 🌏 Hello Kitty turns 50 and the catlike character has remained a global phenomenon since 1970s. The commercial success of Hello Kitty is through merchandise from clothing to stationery and makeup and also appearing in animated series and movies, video games, and more. Worlds can grow from generation to generation and when built properly, they never end. #worldbuilding #goodgrowth #hellokitty50 #communities #culture
Helen McRae announced as Spikes Asia 2025 Media Jury President 📢 Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed its 2025 jury president line-up. In-person judging will be held in Vietnam in March 2025 and culminate in the live Awards Ceremony in Singapore next April to set the benchmark for creative excellence in APAC. Read more at: https://lnkd.in/gATxnJmq GroupM WPP #TeamMindshare #GoodGrowth
In this week's news: 🎄 Amazon launches its Virtual Holiday Shop, a 3D platform for an immersive holiday shopping experience. 📈 Instagram expands post boosting options to maximise the reach of top organic posts. 🎶 TikTok's new "Share to TikTok" feature lets users share songs directly from Apple Music and Spotify. 🤝 YouTube now lets Shorts creators initiate partnerships with advertisers. Find out more in the latest #TeamMindshare Weekly Prompt: 🔗 https://lnkd.in/e_7pSYhn
In this week's news: 🔍 Meta is reportedly building an AI search engine to power its Meta AI chatbot. 🛒 Amazon is expanding its AI-enabled shopping assistant, Rufus, to more markets. 📚 ByteDance, TikTok’s parent company, is set to publish physical books in the U.S., tapping into BookTok’s viral success. 🗺️ Google Maps is getting a generative AI boost. 🌐 OpenAI has launched ChatGPT Search, expanding on its SearchGPT prototype unveiled this summer. Check out the latest #TeamMindshare Weekly Prompt for the details 🔗 https://lnkd.in/e6pZUrc2
It's Mindshare Day 2024, and #TeamMindshare is turning 27! 🎉🎈 Across 86 markets and 116 offices, we're celebrating the incredible communities within Mindshare that make us who we are — a vibrant and creative mix of perspectives and passions that fuel our network. Today, we're channelling our collective energy to make a positive impact, both within Mindshare and in our local communities. Happy Mindshare Day #TeamMindshare! Enjoy the celebrations wherever you are #MindshareDay #GoodGrowth
The Worldview… on the expanding world of Squid Game 🌏 Brands will continue to recognise the opportunities in leveraging on the longevity worlds and use this to fuel fandoms and create engagement and loyalty. ⭐️Create crave-worthy experiences across every touchpoint⭐️#TeamMindshare #GoodGrowth #worldbuilding
Mindshare reposted this
GroupM's Mindshare announces the renewal of its partnership with Master Kong Beverage. This continued collaboration means Mindshare will keep delivering integrated omnichannel media services for Master Kong Beverage’s entire product line. Additionally, Mindshare is tapping into WPP’s broader network, collaborating with Grey in China to create a bespoke client-servicing team for Master Kong Beverage. This joint effort helped win the pitch for Master Kong Beverage’s 2025 Chinese New Year (CNY) Digital & Social campaign, broadening their partnership to include creative digital interaction and social to offer Master Kong Beverage more integrated and holistic solutions. We're excited to support Master Kong Beverage's goals of long-term sustainable growth, helping the brand navigate the competitive F&B market while advancing its mission to promote Chinese culinary culture.#GroupMChina
In this week's news: ✨ YouTube has announced a suite of updates including new poll stickers for Shorts, refined viewership metrics, experimental Super Chat gamification, and enhanced ad category blocking controls. 🤖 Apple's generative AI platform, Apple Intelligence, is slated for public release next week. 📚 Instagram is experimenting with a new "Social Library" to store posts and Reels users have interacted with. 🕶️ Snapchat has showcased some of the first AR experiences built with its new AR Spectacles device. Check out the latest #TeamMindshare Weekly Prompt for the details 🔗 https://lnkd.in/eMvMs4MW
We're kicking off a series, where we take a world view on communities, culture and more, and why it matters for brands. This week, we look at trending anime-inspired Halloween looks for spooky season. 👻🎃 🟠 Subcultures can break into mass culture. 🟠 As worlds expand, brands can fuel subcultures by adding experiences. 🟠 For example, partnership opportunities to unlock growth. #Worldbuilding #worldview #TeamMindshare #goodgrowth
In this week's news: 💳 PayPal is launching PayPal Ads in the US, using transaction data for targeted advertising 🤖 Google is enhancing its Shopping platform with AI-powered search results and personalised feeds 💬 Instagram tests a WhatsApp sticker to boost business DMs 🎯 Reddit expands keyword targeting for better ad relevance 🛍️ TikTok partners with the British Beauty Council to elevate UK live shopping Check out the latest #TeamMindshare Weekly Prompt for the details 🔗 https://lnkd.in/eu83K89C

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Mindshare | LinkedIn (original) (raw)

About us

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Employees at Mindshare

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