Ogilvy UK | LinkedIn (original) (raw)
About us
Ogilvy UK inspires brands and people to impact the world. Our iconic, culture-changing, value driving ideas have delivered sustained growth for clients since David Ogilvy founded the company in 1948. Ogilvy UK has businesses specialising in Advertising Brand & Content, PR & Influence, Experience, Consulting & Behavioural Science and Health. Each deliver world-class award-winning creative solutions for clients including Coca-Cola, Mondelez, Sainsbury’s, Lloyds Banking Group, F1, The Mayor of London, Sipsmith and Samsung. We build on our legacy through our Borderless Creativity mantra - operating, innovating and creating at the intersection of our capabilities and talent. It is at this inflection point where the impact and magic lies. We call this borderless creativity. Ogilvy UK also has six incredible employee networks dedicated to Diversity, Equity and Inclusion - Roots, Rewired, Proud, Equals, MPower and Parents & Carers.
Industry
Marketing Services
Company size
501-1,000 employees
Type
Public Company
Founded
1948
Specialties
Fully Integrated, Social Media, Marketing, Branding, B2B, Customer Engagement, Web Tech and Software, SEO, Health Comms, Public Relations, Production, Advertising, Sustainability Marketing, Behavioural Science, LGBT Marketing, Innovation, Consulting, Communications, Social Media, Influence, Digital Marketing, and Influencer Marketing
Locations
Employees at Ogilvy UK
Updates
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71,132 followers
3d Edited
Big news from Ogilvy One UK today. We are thrilled to be teaming up with Pets at Home, the nation’s leading petcare brand, to drive the transformation of their CRM & loyalty strategy. Madeline Shaw, marketing director, Pets at Home: “Ogilvy One consistently blew us away throughout the pitch. Their understanding of our rational and emotional customer needs and where they can take experience – all underpinned by creativity and technology – led to some of the best creative we’ve seen in a long time.” Clare Lawson, CEO, Ogilvy One EMEA: “Building meaningful connections with new and existing customers remains a challenge that keeps CEOs awake at night. Pets at Home has one of those unique privileges as a brand – they are the staple of their category and top of mind when consumers think about petcare. We are delighted to help Pets at Home drive next-generation connections with their customers. The marriage of innovative creative thinking with the power of data from the UK’s number one pet retailer will help us create valuable relationships for the brand, for customers, and for pets.” Special thanks to Campaign UK's Will Green and Alessandra Scotto di Santolo. - Hot off the press! Ogilvy Consulting’s Behavioural Science Annual 2024 has dropped. This year’s highly-anticipated Annual is packed with transformative ideas and case studies that have led to long-lasting change on both consumers and society. From encouraging young voters to register in an unprecedented year of elections, to putting emotional resonance at the heart of interior design. This is an absolute must-read for marketers. See the comments to download.#besci #borderlesscreativity Rory Sutherland Dan Bennett
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71,132 followers
5d Edited
To celebrate the end of East and South East Asian Heritage Month, Ogilvy UK and EssenceMediacom UK welcomed Zing Tsjeng, Jordan Bunker and Abbey Wong for a panel discussion, hosted by Matt Foster, on evolving ESEA Representation in the UK media and social landscape.EssenceMediacom UK’s and Ogilvy UK’s focus for ESEA Heritage Month 2024 builds on the former’s 2023 ‘going back to your roots’ event, which explored how ESEA backgrounds impact on creators’ and influencers’ content. This year, as we look to adopt our interpretation of the 2024 theme of ‘Changing Seasons’, in contrast to taking a look back at ESEA roots, we are looking forwards to the evolving dynamics of ESEA representation, particularly in the UK media landscape, from a spectrum of experts across journalism, fashion and social activism, charting ESEA contributions to the evolving UK cultural zeitgeist. The Changing Seasons theme encapsulates the collective journey of the ESEA community towards new beginnings and growth. - Happy National Inclusion Week! Today, we kicked off with a fantastic panel from Ogilvy ReWired, With Not For and SheSays, discussing boosting representation of disabled talent in the creative sector. Watch this space for many more agency events this week...
- British Vogue called it the most viral moment of London Fashion Week. Hellmann’s and Ogilvy UK launched the ‘Margaret’ bag in collaboration with award-winning fashion brand Chopova Lowena. Named after Hellmann’s co-founder, Margaret Hellmann, the bag was meticulously crafted with sophisticated pockets that hold the iconic Hellmann's jar which is paired with a timeless Victorian spoon. It made its debut on the runway at London Fashion Week, in front of the world’s leading fashion, media and talent. The limited-edition bag will also be available to purchase in luxury retailer Dover Street Market London later this year. The ad campaign will roll out through OOH, social, influence and Britain’s leading fashion and culture magazines. See links to coverage in the comments. João Ricardo Di Creddo Brum, senior marketing manager, Unilever: “The opportunity to bring an iconic brand into the cultural zeitgeist in this way is very unique and unmissable for any marketer. It’s certainly a special moment for Hellmann’s and another example of our bold ambition and creative might, ensuring our brand remain salient and aspirational in the minds of young consumers.”
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- Ogilvy UK welcomed four fabulous industry greats, Jonathan Coad Jamie Laing Toby Conlon and Jourds RL, to discuss the real opportunity amongst a risk laden social environment. Hosted by our very own Head of Influence – Imogen Coles – the panel shared their expert views on the importance of due diligence, open communication and deep vetting regardless of creator size. Thanks to all for a fantastic talk!
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71,132 followers
1w Edited
In this latest episode of 'On Brand with ALF' the host, our VC Rory Sutherland, sits down with Benjamin Braun, the Chief Marketing Officer at Samsung Europe. They talk Samsung's creative use of their Olympic sponsorship, including the success of gifting special edition gold phones to Olympians, which led to a 23% increase in demand for the Flip 6. They explore innovation, like Samsung's AI-enabled ovens and power-rings, and their eco-friendly initiatives, like their solar-powered TV remotes. Benjamin and Rory delve into the importance of user-centric design, dual-purpose products, and how pairing premium offerings with affordable technology democratises access. Listen to the full podcast, link in comments... -
71,132 followers
2w Edited
We've been making headlines all week. Over 120 articles have run worldwide in the last few days covering WPP's acquisition of New Commercial Arts., NCA joining Ogilvy UK, ad legend James Murphy becoming CEO of Ogilvy Group UK and Fiona Gordon's global promotion. The stars have aligned for an exciting new era for all involved. Borderless creativity in motion. Select links in the comments. -
71,132 followers
2w Edited
It's official! We have a new CEO. Following WPP’s inspired acquisition of the award-winning agency New Commercial Arts. NCA will sit alongside Ogilvy UK and their founder and CEO James Murphy, will lead both agencies as CEO Ogilvy Group UK. Fiona Gordon has been promoted to Ogilvy's Global CEO of Advertising. Welcome James Murphy! An exciting new chapter for all. Read more in the Financial Times and marketing trades including Campaign UK, Creative Salon Worldwide and LBBonline - Little Black Book. Links to the coverage in the comments. Mark Read, CEO of WPP: “NCA is one of the UK’s most exciting new agencies with a great team, an impressive roster of clients and a track record of elevating beloved British brands. Its capabilities and client base make NCA highly complementary to Ogilvy; bringing together these two very successful agencies will drive growth both for our clients and our own UK business.” James Murphy, co-founder and CEO of NCA and incoming CEO of Ogilvy Group UK: “Ogilvy is rightly recognised as the world’s pre-eminent creative network, and to be joining with the remit to unlock our collective potential in the UK market is irresistible. For our team and our clients this will be a game-changer in what we can bring to their careers and their brands. Plugging into Ogilvy and WPP’s network will give us access to data and AI tools at scale through WPP Open and to a broad set of Ogilvy capabilities that were simply out of our reach as an independent – from influencer marketing, PR, CRM, commerce and service design to business transformation and brand innovation through Ogilvy Consulting.” Devika Bulchandani, Global CEO of Ogilvy: “James, David and their partners are pioneers in our industry. When they created New Commercial Arts, they deliberately chose the word commercial because growing our clients’ brands and businesses is core to what our industry does – an ethos mirrored in David Ogilvy’s famous words: ‘We Sell, Or Else’. Fiona's stellar leadership has been instrumental in propelling Ogilvy UK forward, playing a critical role in the growth and momentum of our global network. I’m thrilled that her impact will now be felt on a global stage.” Fiona Gordon, newly appointed Global CEO of Advertising at Ogilvy: “I’m invigorated every day by the boundless potential of creativity to not only propel businesses forward but to leave an indelible mark on culture. To have the opportunity to collaborate more closely with Dev, Liz, and Ogilvy’s Worldwide Creative Council to harness the creative brilliance of our network on behalf of our clients is a tremendous opportunity. In my new role I’m excited that the UK will make a vital contribution as a key market.” #borderlesscreativity
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