Permutive | LinkedIn (original) (raw)

Software Development

London, England 9,601 followers

Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience.

Discover all 118 employees

About us

Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.

Industry

Software Development

Company size

51-200 employees

Headquarters

London, England

Type

Privately Held

Founded

2016

Specialties

Data Management Platform, DMP, Publishing, Advertising, Real-Time, Edge Processing, First-party data, Cohorts, audience platform, responsible advertising, edge computing, Direct-sold programmatic, and Privacy

Locations

Employees at Permutive

Updates

Looking to make curation, data collaboration and AI work for you? We've got you covered. Our new report, Reimagining Advertising in 2025: Curation, Collaboration, and GenAI, explores the strategies driving success as privacy-first strategies, cookie deprecation, and signal loss continue to reshape how publishers, advertisers, and agencies operate. Inside the report, you'll discover: 🔹 How curation is becoming a game-changing revenue channel. 🔹 The role of clean rooms in unlocking secure data collaboration. 🔹 The impact of AI on campaign performance and audience insights. If you're a publisher looking to future-proof your revenue, an advertiser aiming to maximise ROI, or an agency seeking innovative solutions, this report is for you. 👉 Download your copy today: https://lnkd.in/eccNyNGe
Reimagining Advertising in 2025: Curation, Collaboration, and GenAI https://permutive.com
Permutive reposted this

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DU BIST EINGELADEN ✉️👇 ... zum Webinar am 29.01. von 15:00 - 16:00 Uhr zum Thema: "𝗪𝗶𝗲 𝗺𝗮𝗻 𝗺𝗶𝘁 𝗣𝗿𝗶𝘃𝗮𝗰𝘆-𝗙𝗶𝗿𝘀𝘁-𝗣𝗿𝗼𝗱𝘂𝗸𝘁𝗲𝗻 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗺 𝗠𝗲𝗱𝗶𝗮𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝘂𝘀𝗵𝘁" In der sich ständig wandelnden Werbelandschaft ist eine starke First-Party-Datenstrategie unerlässlich. Gemeinsam mit Klemen Sesel (Senior Customer Success Manager, DACH, Permutive) taucht unsere Expertin Bettina Schatz (Sales Growth, Data Advertising & Market Analysis, #willhaben) in dieses zukunftsweisende Thema ein. 💪🔮 Das erwartet dich im Webinar: ➡️ Zentrale Herausforderungen im Wandel des #Datenschutzes und wie diese zu meistern sind. ➡️ Wie #EdgeComputing und First-Impression-Targeting skalierbare Anwendungen in den Bereichen Werbung, Produkt und Marketing ermöglichen. ➡️ Möglichkeiten, #FirstPartyDaten zu nutzen, um Zielgruppensegmentierung, Kampagnenleistung, sichere Datenzusammenarbeit und umsetzbare Erkenntnisse zu unterstützen. ➡️ Wie First-Party-Datenstrategien zu einer besseren #Zielgruppenausrichtung, tieferen Markteinblicken und stärkeren Beziehungen zu Werbetreibenden führen. Jetzt anmelden und von den Besten lernen! 🚀👉 https://lnkd.in/dxKE6weEFoto Credit: ©HORIZONT / Johannes Brunnbauer
Join us on January 15 to explore the future of programmatic advertising 📢 Don’t miss this must-attend webinar! Amongst the hot topics we’re discussing at #CES2025 is the future of programmatic. Let’s keep the conversation going next week, when Elizabeth Brennan, GM Advertiser at Permutive, hosts a panel with experts from OMD USA, Carat, PubMatic, and Index Exchange to discuss how publishers and advertisers can navigate signal loss, leverage first-party data, and drive sustainable growth in a cookie-free world. 🗓 Date:Wednesday, 15 January 2025 🕒 Time: 10am EST | 3pm GMT | 4pm CET ✨ Secure your spot today! https://lnkd.in/eBBPwr9h Emily Proctor, Warren Woodard, Mike McNeeley, Howard Luks #ProgrammaticAdvertising #DataCollaboration #DigitalMarketing #FirstPartyData #AdTech
Fragmented solutions are holding the industry back—causing inefficiencies, wasted ad spend for advertisers, and reduced yield for publishers. In this Martechvibe piece, our VP of Products, Chloe Grutchfield, shares the way forward: with curation, collaboration, and generative AI (GenAI). By adopting these strategies, brands and publishers can build a more innovative, connected ecosystem that delivers real value, precision, and measurable impact.#ReimagineAdvertising #GenerativeAI #Curation #Collaboration https://lnkd.in/dPwKcF6p
Maximising Ad Spend and Yield Through Innovation for Advertisers https://martechvibe.com
It’s not too late to sign up for our webinar on publisher-led curation and how to drive yield in the Open Marketplace (OMP). Our VP of Products, Chloe Grutchfield, and Programmatic Engineering Lead, Seán McGroarty, will walk you through Permutive’s Curation Vision and share insights on: ▪️ Why publisher signals in the OMP deliver better outcomes for brands ▪️ How publishers can reclaim control with curated, privacy-first strategies to drive sustainable growth 🗓 When: 4 December ⏰ Time: 10am EST | 3pm GMT | 4pm CET Can't make it live? No problem—sign up, and we’ll send you the recording on-demand! 👉 Register now: https://lnkd.in/ep_Nv9DW
9,601 followers
1mo Edited
🚀 Ready to transform programmatic advertising with publisher-driven curation? Join Chloe Grutchfield, VP of Products at Permutive, for an exclusive webinar: "Reimagining Programmatic: Unlocking Marketplace Yield with Publisher-Driven Curation." 🗓 When? 4 December ⏰ Time? 10am EST | 3pm GMT | 4pm CET Discover how publishers are reclaiming control with curated, privacy-first strategies that maximise yield and inventory value: ✨ Harness curated first-party data to drive higher yield ✨ Position publisher signals as the future of ad targeting ✨ Partner with demand platforms to boost media spend With signal deprecation changing the ad landscape, it’s time for publishers to take control and unlock sustainable growth. Don't miss these actionable strategies! Register now and shape the future of programmatic: https://lnkd.in/ep_Nv9DW
Thank you to everyone who attended yesterday's Permutive Programmatic Summit, where we explored the transformative power of publisher-led curation and first-party signals in reimagining programmatic advertising. Special thanks to our incredible speakers:Amanda Gomez, New York Post Linda Chen, Chegg Inc. Jeff Olson, Apartment Therapy Media Emily Proctor, OMD USA Mike McNeeley, Index Exchange Howard Luks, PubMatic Warren Woodard, Carat USAAnd to our very own Joe Root and Chloe Grutchfield for unveiling exciting advancements to the Permutive Audience Activation Platform for our premium publishers, ecosystem partners, and buyers. We’re excited to see the impact of publisher-led curation and publisher signals on programmatic. Here's to moving the industry forward, as one. #Advertising #Programmatic #FirstPartyData #PublisherCuration
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Permutive | LinkedIn (original) (raw)

Software Development

London, England 9,601 followers

Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience.

About us

Locations

Employees at Permutive

Updates

Join now to see what you are missing

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