Tails.com | B Corp | LinkedIn (original) (raw)

Manufacturing

No average dog food, because no dog is average. 100% tailored nutrition for your dog. Certified B Corp.

About us

Hi, we’re Tails.com. A pet food subscription company with a big mission. We believe there should be no average dog food because no dog is average. So we deliver 100% tailored nutrition to each and every dog we serve. It all starts with a few simple questions about your dog’s age, breed, activity level and flavour preferences. Then our experts create a one-in-a-million kibble blend – just for them. Everything they need and a taste they love, delivered to your door every month. It’s pretty clever stuff. We’re cooking up big plans. Having created an entirely new category in pet food, we’re scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. In 2024 we became B Corp certified. But it's more than a badge, it's how we operate. Every member of our team is committed to upholding high social and environmental standards, to create a better world for dogs - and humans - for generations to come. We’re working together towards a common goal – to change the world of pet food for good.

Industry

Manufacturing

Company size

201-500 employees

Headquarters

London

Type

Privately Held

Founded

2014

Specialties

pet food, customer service, ecommerce, and consumer goods

Locations

Employees at Tails.com | B Corp

Updates

17,683 followers
1w Edited
This week, we hosted our annual Supplier Fest. A day dedicated to celebrating our incredible suppliers and sharing industry insights. From packaging trends to AI, we got a deep dive into their areas of expertise. A huge thanks to n-fuze C&D Foods (ABP Group) and DS Smith for visiting our Richmond HQ and presenting up a storm. Find out more: https://lnkd.in/ex3t9Vh2
So why do we care so much about being a B Corp? Because we care about dogs and their humans. We're not just selling pet food; we're showing that pet food can (and should) be done differently. Paving the way for better walkies for generations to come. Being a B Corp helps us achieve these goals. It provides us with a clear roadmap, allows us to measure our progress and connects us with other businesses that share our values. How are we doing it? Helping pets in need: we've donated 455,000 meals to fill empty bowls. Taking care of our team: our people work a 9 day fortnight, without losing pay. Making the right decisions: using 97% recycle-ready packaging. Ready to dive deeper? Read our 2023 Impact Report to track our progress:https://lnkd.in/d-KKdv-h
Big news! We're finalists in the UK Packaging Awards 🎉 Our 2023 Christmas Countdown Advent Calendar has been shortlisted as a finalist in two categories: - Innovation of the Year - Resource Efficient Pack of the Year We're over the moon that our calendar didn’t just get tails wagging, but the hard work of our team is being recognised too. This nomination celebrates their ongoing commitment to: - Constant innovation: always pushing the boundaries in design, sustainability and user experience ♻️ - Recycle-ready packaging: using sustainable materials like FSC-certified cardboard and moulded pulp trays to create a happy planet for happy pups 🌎 - The joy of dogs: we’re here to improve the lives of dogs and their owners, so customer satisfaction is at the heart of everything we do 🐕 This achievement wouldn't be possible without our dedicated cross-functional team of Christmas elves, and our fantastic collaborators DS Smithand Cullen Eco-Friendly Packaging. We're dusting off our glad rags for the awards ceremony on October 10th. Will we take home the prize? Stay tuned to find out! Check out the UK Packaging Awards here: https://lnkd.in/eP5Afwg3 #UKPackagingAwards #SustainablePackaging #DogAdventCalendar #packagingawards #innovation #innovationinpackaging #innovation #sustainability #packaging #packagingindustry #packagingprofessionals #UKPA24 #BCorp #PackagingAwards
17,683 followers
6mo Edited
Today our new tails.com brand campaign goes live in the UK. In our new advert we share our belief that there’s no such thing as an average dog, something that sits at the heart of our mission to change the world of pet food for good. Set in the joyful and slightly dream-like world of hundreds of Labradors we see how our hero dog Bailey, and his 100% tailored dog food from tails.com are both Never Average. The new brand film is complemented with a new DRTV campaign, along with Out of Home coming soon to London and the South East, making tails.com unmissable. Thank you to our friends at The Or who have worked so hard on this campaign over the last year, along with director Max Siedentopf, Riff Raff Films , Mathematic Studio, Creative Outpost and Goodstuff who led the media planning, along with CHS who created the new DRTV. We’ve also been partnering with the brilliant team at Mother Design on our tails.com brand refresh which goes live today as well across our website - a fresh new look, same 100% tailored nutrition for your dog.https://lnkd.in/dVDKey3c
Our tails.com CEO Paolo Woods-Wyatt has some big (with a capital B) news to share: "I am delighted to announce that tails.com is now a certified B Corp! We’re thrilled to be joining a global community of businesses that meet high standards of social and environmental impact. This certainly isn’t just a destination for us, it's a reflection of our deep commitment to really making a difference as we change the world of pet food for good. We’ve embedded responsible practices into every part of tails.com, balancing the needs of people, pets and the planet. People: Proudly paying at or above a living wage to 100% of our people, and benefits to support our "Pack"'s wellbeing Pets: Delivering over 165m meals to pets in 2023, with our tailored nutrition in every bowl. We deliver next-level nutrition and set the bar for exceptional customer service. Treating every dog as if they were our own. Planet: Powered by 100% renewable energy in all our sites and 97% packaging ready to recycle (in the UK, 90% in Germany), plus making positive climate contributions through verifiable tree planting schemes in places like Doddington North Wood in the UK - for happy dog walks for generations to come Giving back: We donated 455,000 meals in 2023 to dogs in need, and partner with charity StreetVet to provide vital care to dogs and their owners experiencing homelessness in the UK. The tails.com team use Paws for a Cause days to donate time to causes we're each passionate about Becoming certified as a B Corp was an inspiring and challenging journey in itself, and we’re just getting started - we look forward to keeping you posted on all that we’re doing. Thank you to all of those who have supported us along the way, your encouragement and expertise have been so welcome. Finally, I’d like to acknowledge that the driving force behind this achievement really is the dedication of everyone at tails.com both past and present - a huge thank you to everyone, this is something we can all be very proud of. Here’s to continuing to change the world of pet food for good, one meal at a time!”#bcorp #sustainablegrowth #sustainability #purposefulbusiness #sustainablebusiness
Roses are red, Violets are blue, Treats are for me, And dog cuddles for you ❤️
Our '5 questions with' series is back! 🙌 First to take it on in 2024 is Arzu Galian, our Food & Nutrition Manager. Keep reading to find out how she believes every experience is an opportunity to learn, and her not so secret talent for eating lots of Turkish delight 🙊 1️⃣ What was your first paying job? It was at a jam and Turkish delight factory as a quality controller in Turkey. It was a massive learning curve for me, despite staying only for 4 months. I managed to eat a lot of Turkish delight... but never did learn how to make one myself! 2️⃣ What advice would you give to your younger self? I would say that even the worst experiences will add to the person you'd be in the future. As a result you'll become more resilient and better understand others who may be going through a tough time. 3️⃣ What is your proudest Career Achievement? Getting an A grade result for my first BRC audit (it's now called BRCGS) when I first took on a technical manager role, now about 14 years ago. It was the first time I was in charge of this super stressful audit and it meant so much to me to pass it with good results. 4️⃣ What is the most important thing you have learnt? Everything can be resolved with a calm head. 5️⃣ What excites you about your job? I have a team of 6 excellent food technologists and nutritionists, who are very passionate and knowledgeable about all animals and dogs' nutritional needs. I am so lucky to be part of such an inspiring team. I take pride in knowing our products help pets to get their nutritional needs, whilst being convenient for their owners. I wish there was a similar set up for parents
Debs and Bluebell's lives were changed for good when they met the StreetVet team ❤️ The free vet care Bluebell received dramatically helped improve her skin condition, and when they were offered a place in a StreetVet Accredited Hostel, it meant they could stay together when they became homeless. With around 320,000 people currently experiencing homelessness in the UK, and anywhere up to 25% of them having a pet, our long-term charity partners StreetVet offer vital support services and we’re incredibly proud to be able to help them reach more people and pets in need.#ChangeAPetsLifeDaySome footage used was kindly recorded for StreetVet by The Meraki Initiative, SHB Creative Content, Ceva Animal Health UK and Scout Design.
StreetVet: Changing the lives of pets and owners experiencing homelessness

https://www.youtube.com/

Not so blue Monday 💖 In 2020, we created the tails.com Community Fund as a way to help improve the lives of dogs and their owners across the UK, with charity partners chosen by our customers. And we've continued ever since! To brighten your day, here's some of the support we were able to offer to StreetVet and other charities in need thanks to our colleagues and customers: ⏺️ Donated £29,249 to StreetVet to support the pets of those experience homelessness ⏺️ Shipped a whopping 91 tonnes of food to those in need - including food banks, rescue centres and previous Community Fund partners ⏺️ Welcomed the StreetVet team to our Richmond office, and shared the incredible stories of those whose lives they've touched A huge thank you for helping us make these impacts throughout 2023. You can find out more about our 2023 charity support here: https://lnkd.in/eCtHinBG #lifeattailsdotcom #charity #charityfundraising #bluemonday
Tails.com | B Corp reposted this

2,919 followers
10mo Edited
FREE WEBINAR ALERT FOR TALENT ACQUISITION MANAGERS: 🚀 We're kicking off the 2024 Teamdash webinars with a topic that is a focal part of recruiters' and talent acquisition managers' day-to-day work. Chances are that during your career you have met and worked with hiring managers on both sides of the spectrum. 🤗 We've invited Laura C., the Customer Experience Operations Manager at tails.com and Jo Speed, the Talent Acquisition Manager at Waitrose & Partners to share their expertise with you to help you leave bad experiences with hiring managers in the past! Date: Tuesday, January 23rd 2024 Time: 1:00 PM (EET)/ 11:00 (GMT) 📍Location: Online, Livestorm (link in comments)
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Tails.com | B Corp | LinkedIn (original) (raw)

Manufacturing

No average dog food, because no dog is average. 100% tailored nutrition for your dog. Certified B Corp.

About us

Locations

Employees at Tails.com | B Corp

Updates

https://www.youtube.com/

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