The Fifth | LinkedIn (original) (raw)

Advertising Services

London, England 5,611 followers

Discover all 93 employees

About us

Fluent in Culture, Social by Nature. The Fifth is an award-winning global social and influencer agency with offices in London, New York and Los Angeles. We are experts in social, influencer marketing, brand storytelling, content production and cultural trends. We have one clear mission: To do things differently. Our team of strategists, talent experts and creatives help our clients to tell inspiring, entertaining and influential stories that deliver measurable impact. We leverage our influencer marketing expertise to give our clients 360 social thinking and ensure that ALL of their touch points across social media are influential. We are also home to Studio 5, our full-service creative production studio that promotes equality and champions inclusion. Specialists in making all things visual from live-action to illustration.

Industry

Advertising Services

Company size

51-200 employees

Headquarters

London, England

Type

Privately Held

Founded

2018

Specialties

Advertising, Marketing, Media, Talent, Creative, Social Media, Influencer Marketing, Strategy, Creator marketing, Production, and Culture

Locations

Employees at The Fifth

Updates

Do you receive our weekly newsletter Fifth Finds? If not, we'd highly recommend signing up 😉 It's curated by our Head of Business Strategy, Robert Stevenson, and he captures below exactly why you need to receive it 👇

Head of Business Strategy at The Fifth
1d
Today at The Fifth, we've gone live with our new brand identity which reflects our belief that successful brands are Fluent in Culture and Social by Nature. As part of this, we've updated our weekly newsletter Fifth Finds, which I curate Sign up to receive it here 📩 https://lnkd.in/esZtZ-csThis is a prime week to explain why the newsletter exists: there is SO much change across social media - from platform comings and goings to tech oligarchs making obscene gestures, to insightful industry-specific academic research and deeply considered consumer behaviour analysis by Substack authors..... there's a lot going on and there's a need to distil information amongst the noise. 🙉 That's where Fifth Finds comes in! Not every story included in Fifth Finds is relevant to everyone, however, many will be, and on occasion, I hope you'll find something that makes you think about something in a whole new way and that you share this with someone in your company - be it a podcast, a video or a long-read article. Great job on the Fifth Finds redesign Patricia Ascorreta Azcoaga Emma Cartwright Laina Claydon 👏
The Fifth reposted this

Head of Business Strategy at The Fifth
1d
Today at The Fifth, we've gone live with our new brand identity which reflects our belief that successful brands are Fluent in Culture and Social by Nature. As part of this, we've updated our weekly newsletter Fifth Finds, which I curate Sign up to receive it here 📩 https://lnkd.in/esZtZ-csThis is a prime week to explain why the newsletter exists: there is SO much change across social media - from platform comings and goings to tech oligarchs making obscene gestures, to insightful industry-specific academic research and deeply considered consumer behaviour analysis by Substack authors..... there's a lot going on and there's a need to distil information amongst the noise. 🙉 That's where Fifth Finds comes in! Not every story included in Fifth Finds is relevant to everyone, however, many will be, and on occasion, I hope you'll find something that makes you think about something in a whole new way and that you share this with someone in your company - be it a podcast, a video or a long-read article. Great job on the Fifth Finds redesign Patricia Ascorreta Azcoaga Emma Cartwright Laina Claydon 👏
🔮 Creative Influence in the New Media Landscape 🔮 As Social & Influencer marketing evolves, so must we. At The Fifth, we’ve grown from our pioneering start-up days to a dynamic creative force, embracing change whilst staying rooted in our mission to elevate voices that shape culture. And so today we’re elated to be sharing our new brand identity, which is more than just a facelift – it’s a reflection of where we are and where we’re headed. A seamless fusion of art and copy that speaks to the future, whilst honouring our past. 🌟 In an industry that’s always changing, our approach has never been more relevant. From our commitment to creativity, empathy, and authenticity, to our belief that successful brands are Fluent in Culture and Social by Nature. We’re over the moon with the results and believe it reflects us well in today’s ever-changing media landscape. We hope you agree! You can read more on our brand journey here: https://lnkd.in/ev6mbDCaSee more of our new brand here on our new website: https://lnkd.in/dde-8sN7We’re excited to showcase across all our platforms more of our brand’s new assets as we move through the year. Keep your eyes peeled 👀 As always, thanks to all our clients who have supported us over the last six years #SocialMedia #BrandEvolution #CreativeExcellence #FluentInCulture #SocialByNature #Creativity
5,611 followers
1w Edited
Our CEO Oliver Lewis shares his thoughts on the IPA (Institute of Practitioners in Advertising) Q4 2024 Bellwether Report, which highlighted renewed marketing budget growth across the UK in the final three months of 2024. See what Oliver and other experts had to say about the Report in NewDigitalAge: https://lnkd.in/ey4t4aEn https://lnkd.in/eysrn8K9
Interested in hearing what industry experts have to say about the latest IPA (Institute of Practitioners in Advertising) Bellwether Report? Then click the link in the comments! Part one features Kantar Media, Tripadvisor, FutureBrand, LG Ad Solutions, The Fifth, DoubleVerify, Regit, Magnite, INCRMNTAL, RTB House, Born Ugly, Permutive, BlueConic, and Acxiom
The Fifth reposted this

YouTube Social COE, EMEA Marketing | Google (née Kat Perriam)
1w
💥 Content creators 💥 you can influence the future of the creator economy ⤵️YouTube is collating vital insights from UK content creators on their experiences, challenges and big ideas on how we can make the UK the best place to create and be a content creator. This will shape YouTube's recommendations to the government, industry leaders, and platforms. ➡️ Make sure your POV is heard, by taking the quick survey here https://lnkd.in/eTutAENX - this means your experiences and ideas could directly influence how they choose to support creators and build a thriving UK creator economy. And *please* help us by sharing it with your network of creators and talent either that you know, work with, or manage.
We are back again with “A Question for the CEO,” where we grill our CEO Oliver Lewis on the industry’s hottest topics. 🔥 This week’s burning question: “What’s next for social media in 2025? 🤔” From a shift towards mindful engagement and longer-form storytelling to exciting new opportunities for creators on platforms like YouTube, Snapchat, and smart TV channels, this year promises major change. 🌟 It’s all about evolving beyond short-form to create deeper connections and impactful content. Want to hear more? Watch the video for Olly’s take!🎥👀#CEOInsights #IndustryHotTakes #Meta #TechTrends #Leadership #Innovation #BusinessTalk #SocialMediaTrends #CreatorsFirst
The Fifth reposted this
As 2024 comes to a close, we wanted to look back on the incredible year we’ve had. The Fifth has had a truly transformational 12 months and we’re excited for 2025! And we can tell you, there’s much to be excited about 👀 Thank you, as always, to our amazing clients, talented creators and our own team for their incredible skills and energy. You’ve all helped us get to where we are today ❤️ From all of us in London, NYC and LA, we hope you have a wonderful festive break and a very Happy New Year. 🎄 See you in 2025! #happyholidays #happynewyear #marketing #advertising #socialmedia #creativity #influencers #achievements #HeresTo2025
As 2024 comes to a close, we wanted to look back on the incredible year we’ve had. The Fifth has had a truly transformational 12 months and we’re excited for 2025! And we can tell you, there’s much to be excited about 👀 Thank you, as always, to our amazing clients, talented creators and our own team for their incredible skills and energy. You’ve all helped us get to where we are today ❤️ From all of us in London, NYC and LA, we hope you have a wonderful festive break and a very Happy New Year. 🎄 See you in 2025! #happyholidays #happynewyear #marketing #advertising #socialmedia #creativity #influencers #achievements #HeresTo2025
Voting closes today so if you like the sound of our proposed SXSW sessions, we'd love your 🗳️ 🙏

5,611 followers
1mo Edited
A slice of Texas in East London? South By South West SXSW is officially coming to London in June next year! But we need your help 🙏 We’ve submitted two talks which we’d LOVE you to vote for 🗳️ The Future of the Creator Economy As the creator economy transforms into a tech-driven creative powerhouse, it’s reshaping entertainment, advertising, politics, and culture on a massive scale. Our founder and CEO, Oliver Lewis, will explore in this session how creators have disrupted traditional media to establish a ‘Fifth estate,’ reshaping culture & content from Hollywood to YouTube. We’ll dive into the macro socio market trends and tech innovations like chatbots and AI tools which are changing creator-brand dynamics, and address the ethical landscape and future challenges. With insights from Oliver’s role as Co-Chair of the IMTB (Influencer Marketing Trade Body) we’ll examine the industry’s next evolution and ask if creator led IP and branded entertainment is the future of the content industry. Oliver will be joined by Kat Keen, Head of Social & Influencers, UK & EMEA at YouTube, as well as two top Creators to explore how creator-led media is shaping the future of entertainment. Vote for this session here: https://lnkd.in/dFXfCxfi✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨✨ ✨ ✨ ✨ ✨ ✨✨ ✨ ✨ ✨ ✨ ✨✨ ✨✨ ✨ From Starter Packs to Artifacts: The Rise of Brand Merch Drops There is a profound disconnect between brands and culture. While 88% of CMOs agree brands must be part of culture, 75% say it’s a challenge to know how. In this session, The Fifth’s Head of Business Strategy, Robert Stevenson, will present findings from new agency research, offering actionable strategies for achieving cultural fluency. Through a deep dive into the world of fandom, merchandise and collectables, themes including nostalgia, identity, community, and craving tangibility in an increasingly digital world are explored. With an approach rooted in cultural fluency, brands can adopt strategies that will help them stop chasing culture through trends and instead start shaping it through the creation of lasting brand artefacts. Vote for this session here: https://lnkd.in/dhinDm_cHeads up, you have to register/set up a SXSW account but we would hugely appreciate your votes #creatoreconomy #entertainment #cultural #brands #advertising #marketing #AI SXSW London
It's the holiday season, and live shopping experiences on social continued to grow their impact for both creators and brands. On our newest episode of Social Out w/ The Fifth, our US Director of Strategy Subin Kim and US Managing Director Charles Ifegwu tackle the conversation around the trends, where livestream shopping experiences are going, and how brands can best position themselves to take advantage of the opportunities for them within this format.