The Media Leader UK | LinkedIn (original) (raw)
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About us
The Media Leader is the media industry’s leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group, which also owns Adwanted UK, SRDS in the US and OffreMedia in France. Submit press releases to: news@the-media-leader.com General enquiries: info@the-media-leader.com Editor: Omar Oakes omar.oakes@the-media-leader.com
Industry
Internet Publishing
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Specialties
media, media strategy, advertising, business of journalism, media tech, adtech, thought leadership, analysis, opinion, TV, Out-of-home, Audio, Gaming, Social media, Media-buying, Media agencies, Media auditing, and Attention
Locations
Employees at The Media Leader UK
Updates
- The Media Leader UK reposted this
Media and advertising journalist | Podcast creator, host, and executive producer | Live events moderator, planner and consultant | B2B marketing and comms consultant for media agencies, broadcasters, and PR professionals
6d Edited
We’re coming up to 4 years of a Biden presidency and did the fight against media disinformation get any easier? Of course not, and now we’re back to Trump in January. On a cynical and rational basis, maybe Musk and Bezos are right to bend the knee, even if they further disgrace Twitter/X and the Washington Post. But my The Media Leader UK column today argues that everyone in this industry needs to join the fight against disinformation, not just expect politicians and regulators to close stable doors much too late. This isn’t just about trust in media or politics - it’s fundamental to making good decisions as leaders and people. This is the Big Thing I’m committed to helping ambitious media leaders do next year - get better at thinking through writing, speaking and strategising. We need to reclaim independent thought and rethink how digital content can help, rather than hinder, that.
We can all do our bit to resist the culture of lazy https://uk.themedialeader.com - The Media Leader UK reposted this
Media and advertising journalist | Podcast creator, host, and executive producer | Live events moderator, planner and consultant | B2B marketing and comms consultant for media agencies, broadcasters, and PR professionals
1mo
Today's an important day for how UK media is going to be measured.... which is becoming more important than ever for how its traded as audiences continue to fragment. - ISBA's cross-media measurement initiative Origin is going live with real data for the first time - As The Media Leader UK revealed previously, Origin is pressing ahead without using Barb data in the platform. - In an oped today for TML, leading marketer Sam Taylor has hit back at suggestions that Origin would be a rival to Barb as a TV trading currency... - ...although advertisers are still in the position of paying twice for TV audience data: for how long will agencies/brands keep paying for a Barb subscription AND an advertiser levy which funds Origin? - Meanwhile Barb is bringing on streamers Netflix, Discovery+, and (soon) Disney+ on to its Advanced Campaign Hub which combines Barb panel data with media companies' first-party data. Lots going on in our daily newsletter today (below is just a fraction of it! Will post link in the comments)... - The Media Leader UK reposted this
Media and advertising journalist | Podcast creator, host, and executive producer | Live events moderator, planner and consultant | B2B marketing and comms consultant for media agencies, broadcasters, and PR professionals
2mo
"I think for the whole industry, the agency and client world, it’s really, really worrying. And I would urge advertisers to talk to the Origin team.” 👀 ITV's commercial chief Kelly Williams laid out broadcasters concerns with how ISBA's cross-media measurement initiative, Origin, is developing. ISBA does not currently have permission from BARB, the UK broadcasting company, to use its data in Origin over a disagreement in how its TV audience data would be used in a platform that aims to put ITV/C4/Sky data alongside YouTube/TikTok impressions. ❓ Advertisers just want to be able to see how well their ads are performing when they go out on different media channels. Will we ever get to a place where they can do this in a way that is fair to media owners?https://lnkd.in/eF4XDPQM
ITV warns advertisers over Isba plan to launch Origin without Barb https://uk.themedialeader.com - The Media Leader UK reposted this
Media and advertising journalist | Podcast creator, host, and executive producer | Live events moderator, planner and consultant | B2B marketing and comms consultant for media agencies, broadcasters, and PR professionals
2mo
Please say hello if you're attending the DPAA breakfast with ad leaders at the Sanderson tomorrow morning. 👇🏼 Thanks to Barry Frey for inviting me to speak about what's next for advertising and media and trends we're seeing at The Media Leader UK 🙏🏼Tim Waldron has you covered if you need more info...