VIOOH | LinkedIn (original) (raw)

Advertising Services

London, England 13,642 followers

We're a leading premium global digital out of home supply side platform.

About us

VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow. And in case you're wondering how we say our name? Well, it sounds like ‘view’.

Industry

Advertising Services

Company size

51-200 employees

Headquarters

London, England

Type

Privately Held

Founded

2018

Specialties

automated trading, content management system, brand safety, performance advertising, brand awareness, and exchange

Locations

Primary
55 Baker Street
London, England W1U 7EU, GB
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4th Floor
27 Sale Place
London, W2 1YR, GB
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New York, US
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Sydney, AU
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Hong Kong, HK
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Shanghai, CN
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Beijing, CN
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Employees at VIOOH

Updates

We're live!🎉 The VIOOH team are thrilled to announce the launch of our annual whitepaper, State of the Nation 2024 for the fifth year running. We have partnered with international research and strategy agency, MTM to survey 1,200 advertisers and agencies across the US, UK, Australia, Germany, France, and guest market Brazil to learn about the current state of the nation of programmatic DOOH advertising. 🗣️ “Globally marketers increasingly recognise prDOOH’s flexibility, dynamic creative opportunities and sustainability benefits. We’re confident its growth will continue, and as this report indicates, we anticipate a 28% increase in prDOOH spending over the next 18 months, with significant budgets sourced from existing traditional and digital budgets, as well as entirely new budget allocations” says Jean-Christophe Conti, Chief Executive Officer at VIOOH. 📑 Download our reports today by visiting https://hubs.li/Q02PY1qn0👉 Read more in our official press release here: https://hubs.li/Q02PY0KG0 #VIOOH #SOTN24 #StateofTheNation24 #Research #AdvertisingTrends #DOOH #AdTech #OOH
State of the Nation | VIOOH viooh.com
Happy Fri-yay! 👋 At VIOOH, we’re embracing Movember and growing our ‘taches for a great cause! If you’re taking part this year, we’d love to hear how your moustache journey is going. 🤐 ps. The VIOOH SMM's on here are not growing one themselves (a bit tricky for us!), but we'd love to hear how yours is.. Cast your vote below! ⬇️
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13,642 followers
4d Edited
This time last week we wrapped up our final State of the Nation 2024 event in Hamburg! 🇩🇪 It was a fantastic afternoon spent unpacking some of our State of the Nation Germany report, and we were lucky enough to hear some insights and opinions from our fantastic guest panelists across 2 really great sessions: with Dorota Karc, Paul Thümer, Felix Huyer joining to give the media owner perspective, Mattis Koch, Jonas Kofahl-Kraatz, and Sven Ruppert to give a view from the buy-side. Here are some of our key takeaways: ✨ Average campaign inclusion rate of prDOOH in Germany is expected to rise to 33% over the next 18 months ✨ prDOOH is ranked the highest amongst all media channels by marketers for both brand and performance objectives ✨ 97% of German marketers are either considering, testing or actively integrating DCO into their campaigns, however only 8% of German marketers are currently actively using DCO for prDOOH campaigns Dorota Karc: "We don’t need to exactly copy what has happened in other digital advertising channels going programmatic into DOOH - we should be pursuing what we know works in traditional OOH and push that towards programmatic." A great and really insightful afternoon 👀 📚To read more, download our reports here: https://hubs.li/Q02Y1Rbh0📹 In case you missed it, watch the event recording here: https://hubs.li/Q02Y1Rh40
13,642 followers
5d Edited
🇨🇳 VIOOH has introduced programmatic DOOH to the Chinese mainland market this year! Learn more about the diversified prDOOH inventory in China, including both mainland and Hong Kong and Macau markets. Through the VIOOH platform, you can reach the dynamic Chinese market and hundreds of millions of consumers in China's top-tier cities with one click. Get in touch with our China team here ➡️ https://lnkd.in/eawTH8uk📽️ https://hubs.li/Q02XSHLN0
We are excited to share our first case study for the Norway market! 🇳🇴 By using proximity targeted programmatic DOOH through targeting screens within a 15 minute driving distance to 26 stores, Biltema worked with VIOOH and partners to increase foot traffic to Biltema stores across Norway. Find out more about the campaign and its impressive results on our case study portal below 👇 🤝 Partners: JCDecaux Norge, Vistar Media, Precis, Spotzi https://hubs.li/Q02XTB6N0
Biltema blog.viooh.com
13,642 followers
1w Edited
🤗 This week we held not just one, but two State of the Nation events, one in Paris followed by our last event in Hamburg. To recap our Paris event, the main takeaways we uncovered included: 💫 Projections show a significant increase, with 36% of campaigns expected to use prDOOH in the next 18 months. 💫 92% of marketers in France believe prDOOH offers the most innovative advertising opportunities among all media channels. 💫 68% of marketing managers plan to make more use of data for prDOOH campaign planning. 🇫🇷 If you missed our event in Paris you can watch the FULL event on YouTube:https://lnkd.in/ewJju7kR #SOTN24 #SOTN #VIOOH #ProgrammaticDOOH #PDOOH #PRDOOH #DOOH #OOH
Paris Event | VIOOH State of the Nation 2024

https://www.youtube.com/

13,642 followers
1w Edited
See you tomorrow Hamburg👋 Join us tomorrow for our final event of our State of the Nation roadshow 2024 for an exclusive lunch event looking into the current state of programmatic DOOH in Germany. Don't miss it! 🇩🇪 Hear from our amazing guest panelists: ✨ Dorota Karc, Head of Programmatic, WallDecaux✨ Paul Thümer, VP Central Europe, FRAMEN✨ Felix Huyer, Group Head Programmatic Sales, Media Frankfurt GmbH✨ Mattis Koch, Unit Director, Mediaplus Realtime GmbH & Co KG✨ Jonas Kofahl-Kraatz, Managing Director, Weischer.JvB GmbH ✨ Sven Ruppert, Co-Founder and MD, SplickyFinal chance to RSVP 👉 https://hubs.ly/Q02X6tGH0 #RegisterNow #VIOOH #SOTN24 #StateofTheNation24 #Research #AdvertisingTrends #LunchPanel #Adtech #DOOH #OOH #Hamburg
We are pleased to share our 2023 carbon emission calculation, which was below 0.35 grams CO2e per ad impression. ✔️ Working with our sustainability partner Cedara the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations aligned with the new Ad Net Zero Global Media Sustainability Framework (GMSF), the global advertising industry standard for emissions measurement for not only OOH but across all media channels, providing robust and comparable calculations. The full year average emissions intensity compares favourably vs initial industry benchmarks of 3.6g CO2e per impression for programmatic display, and 4.8g CO2e per impression for programmatic video. 🎥 “It’s incredibly important to track the environmental impact of VIOOH’s programmatic DOOH advertising activity. We are pleased to now have our second full year calculation, showing that once again, buying DOOH programmatically through VIOOH provides a clear point of difference for advertisers seeking to make more sustainable media choices. As a brand safe, fraud-free, broadcast media channel compatible with multi-channel programmatic strategies, prDOOH is not only an effective tool for advertisers in terms of branding and performance, but also one which supports an environmentally conscious choice in the media mix,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. Read the full press release ⬇️https://hubs.li/Q02X4Ztx0 #Carbonemissions #Advertisingnews #DOOH #PRDOOH #PDOOH
VIOOH 2023 carbon emission calculation

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VIOOH | LinkedIn (original) (raw)

Advertising Services

London, England 13,642 followers

We're a leading premium global digital out of home supply side platform.

About us

Locations

Employees at VIOOH

Updates

https://www.youtube.com/

Join now to see what you are missing

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