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John Lewis Christmas advert storyline leaves some 'confused' and Charlotte Hawkins in tears

The John Lewis Christmas advert has become nearly as hotly-anticipated as the big day itself – and the 2017 version has finally dropped. Despite the company’s huge £7 million spend to bring this year’s main character, Moz the Monster, to life, not everyone is overawed by the two-minute clip. The advert sees a little lad, Joe, make friends with Moz, who is sleeping under the youngster’s bed when he snores a bit too loudly one day, waking him up.