Manuel Damásio | Universidade Lusófona (original) (raw)
Papers by Manuel Damásio
Este artigo discute os resultados de um estudo de larga escala realizado em 2006 sobre as formas ... more Este artigo discute os resultados de um estudo de larga escala realizado em 2006 sobre as formas de percepção e estratégias de recepção das audiências portuguesas ao Cinema localmente produzido. A recepção das audiências nacionais da produção * O presente estudo foi financiado pelo FCT-Fundação Portuguesa para a Ciência e Tecnologia, no âmbito do projecto MAU-MEDIA-User modelling and viewing clusters (Modelação de utilizadores e audiências) (POCTI/COM/61029/2004.
maus.ulusofona.pt
Page 1. NewMedia Frontiers/Fronteiras dos Novos Media Manuel José Damásio Departamento de Artes, ... more Page 1. NewMedia Frontiers/Fronteiras dos Novos Media Manuel José Damásio Departamento de Artes, Ciências da Comunicação e Tecnologias da Informação Universidade Lusófona de Humanidades e Tecnologias Campo Grande, 376, 1749-024 Lisboa, Portugal ...
The ubiquity of media in our society and the use of the Internet and in particular the World Wide... more The ubiquity of media in our society and the use of the Internet and in particular the World Wide Web as a convergent medium for a huge diversity of content and formats (movies in cinema and in YouTube, radio and cartoons on the Web and TV, social networks) has been a concern of academics, educators and governments. In what concerns to children audiences, the focus has been on safety and security of children and the correspondent online data protection. Questions of the impact of subliminal forms of marketing communication target to children start to emerge in a world where marketing strategies and entertainment are more and more connected. The main goal of this study is to explore what children aged from 8-10 years old think of brands, ads and their purpose. Can they understand the difference between a brand and an advertisement? Do they like/dislike ads from http://www.jualobral.net ? From which place/media/person they recognize brands and ads (even if they don’t use or know the p...
Revista Prisma. Com, 2010
International Journal of Film and Media Arts, May 1, 2019
In the context of ever greater circulation of televisual content of all genres and formats, this ... more In the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre-soap opera-was localised in a specific cultural and geographical setting giving origin to a production model that gained local prominence and nowadays faces a number of new challenges. Our general argument draws on the empirical findings of original research on the molding of this specific televisual genre and format called "telenovela", and the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Following the results of quantitative and qualitative research, we argue that the structure of the local production and distribution settings and the dominant ideology of the associated production culture promoted the emergence of an original local production culture and sustains it until today.
International Journal of Film and Media Arts, May 1, 2019
In the context of ever greater circulation of televisual content of all genres and formats, this ... more In the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre-soap opera-was localised in a specific cultural and geographical setting giving origin to a production model that gained local prominence and nowadays faces a number of new challenges. Our general argument draws on the empirical findings of original research on the molding of this specific televisual genre and format called "telenovela", and the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Following the results of quantitative and qualitative research, we argue that the structure of the local production and distribution settings and the dominant ideology of the associated production culture promoted the emergence of an original local production culture and sustains it until today.
The use of the internet involves a large set of activities. Those activities compete one amongst ... more The use of the internet involves a large set of activities. Those activities compete one amongst the other and with other media, like television, for the user interest. The way these activities compete amongst themselves and with other media, is an important subject to be studied in the field of media studies, but also a relevant object when we discuss the ways technologies are diffused and adopted in our societies. This paper presents the results of an exploratory research targeted at typifying the activities users are pursuing on-line and the ways these activities relate to other processes of media consumption. A multidimensional scaling technique was used to produce a spatial map that identifies in a common bi-dimensional space several activities users usually conduct on-line and relates those with other forms of media use. The results show a clear distinction between two large clusters of activities that we then associate to two categories that can help us in the future in bette...
Understanding on-line audiences 2 Audiences research today face a large number of challenges, tec... more Understanding on-line audiences 2 Audiences research today face a large number of challenges, technological change and its social consequences, probably being the most important. The contemporary audience that connects to the world and others via the web is difficult to understand using traditional approaches. The status of the World Wide Web nowadays, forces us to think both the user and the medium. User’s activities are apparently a fertile ground to build a more comprehensive account of audiences today focusing on what the “audience does”. Using Multidimensional scaling and cluster analysis techniques a study was conducted with the purpose of building a spatial map able to represent an important set of internet activities, group them into different clusters and identify different dimensions that can helps in understanding users attitude towards the medium and the type of media culture it frames.
New interactive technologies put the user in the centre of Media content production and force the... more New interactive technologies put the user in the centre of Media content production and force the development of new theoretical models that relate these patterns of use with associated social and consumption contexts. Research in this area should investigate further on the relation between participation online and participation in the organic world, specifically questioning if Participatory Media can be used as a platform for Civic Engagement. 1. Media and Participation The history of the 20th century reveals a disintegration of traditional communities, which on the one hand are declining in size caused by
This paper presents a case study of Portugal’s specific developments in the use of interactive te... more This paper presents a case study of Portugal’s specific developments in the use of interactive television as a learning resource. The paper depicts the Digital Interactive Television evolution in Portugal since 2001 and discusses the T-Learning and iTV Edutainment implementation experiences developed in the country since that period. An exemplary project is used to discuss the shape of learning activities provided through Television. Consequences of this process are also presented and discussed, namely from the learner’s point of view.
International Journal of Film and Media Arts
In the context of ever greater circulation of televisual content of all genres and formats, this ... more In the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre-soap opera-was localised in a specific cultural and geographical setting giving origin to a production model that gained local prominence and nowadays faces a number of new challenges. Our general argument draws on the empirical findings of original research on the molding of this specific televisual genre and format called "telenovela", and the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Following the results of quantitative and qualitative research, we argue that the structure of the local production and distribution settings and the dominant ideology of the associated production culture promoted the emergence of an original local production culture and sustains it until today.
O presente artigo apresenta uma perspectiva material de compreensao da relacao entre os sujeitos ... more O presente artigo apresenta uma perspectiva material de compreensao da relacao entre os sujeitos e os media centrada no conceito de actividade. A partir da discussao deste conceito no contexto de diferentes abordagens no campo dos estudos da comunicacao, pretendemos centrarmo-nos na denominada “teoria da actividade” para introduzir uma concepcao da actividade enquanto vector central da relacao entre sujeito e media. Esta relacao constroi-se de acordo com esta perspectiva, nao como uma relacao passiva baseada na exposicao, mas sim como uma relacao produtiva de uso dos media enquanto objectos no contexto de actividades colectivas e individuais de objectivacao de uma relacao produtiva de consumo suportada na mediacao de artefactos.
As formas de acesso, uso e consumo dos novos media, sao um objecto central de analise para as cie... more As formas de acesso, uso e consumo dos novos media, sao um objecto central de analise para as ciencias da comunicacao e para a melhor compreensao da relacao entre tecnologia e sociedade. Tal analise permite a identificacao dos factores que individualizam perante o sujeito novos dispositivos tecnologicos, nomeadamente quando comparados a formas anteriores de comunicacao, e facilita a delimitacao dos varios papeis que os sujeitos, individual e colectivamente organizados, assumem na apropriacao e utilizacao de tais tecnologias. Este artigo discute as estrategias e modelos de uso e consumo de Tecnologias da Informacao e da Comunicacao e posiciona esta discussao no contexto mais vasto da analise do papel das audiencias e dos sujeitos na formatacao dessas mesmas tecnologias.
Nos ultimos anos assistimos ao aparecimento de um lexico enorme de termos associados a introducao... more Nos ultimos anos assistimos ao aparecimento de um lexico enorme de termos associados a introducao de tecnologias da informacao em contextos educativos. Assim, tornou-se comum a utilizacao da designacao de e-learning para nomear toda e qualquer forma de ensino a distância mediatizada por tecnologias da informacao. Embora o ensino a distância ja exista ha varias decadas, a introducao de tecnologia relacionada com o uso da Internet para expandir o seu potencial de divulgacao e implementacao, assumiu a configuracao, tal como aconteceu em muitas outras areas empresariais, de um modelo de negocio que tenderia a substituir e mesmo a anular, todas as outras formas de ensino. Este artigo sumariza as principais formas de desenvolvimento de modelos de ensino a distância suportados em tecnologia multimedia e desenvolve algumas consideracoes sobre o possivel impacto deste tipo de tecnologia, nao como modelo alternativo de ensino, e a esse respeito discute-se o relacionamento entre o ensino a dis...
To understand what are the most significant factors for digital TV adoption by the Portuguese pop... more To understand what are the most significant factors for digital TV adoption by the Portuguese population in the switchover context is the main goal of the research project here presented. In April 26, 2012, the analogue terrestrial television switchoff is planned to occur in Portugal, according to the schedule published by the national telecommunication regulator Anacom. Digital terrestrial TV was launched in the country in April 2009, making Portugal one of the countries with a more ambitious schedule – or risky, depending on the perspective for the full transition from analogue to digital terrestrial television. In this paper we will start by presenting the research project’s objectives, theoretical framework and research design. Next, we will present first results of the project focused on the barriers and drivers to digital TV adoption from two of the empirical studies which integrate it, namely, the quantitative inquiry administered to a representative sample of the Portuguese ...
Este artigo discute os resultados de um estudo de larga escala realizado em 2006 sobre as formas ... more Este artigo discute os resultados de um estudo de larga escala realizado em 2006 sobre as formas de percepção e estratégias de recepção das audiências portuguesas ao Cinema localmente produzido. A recepção das audiências nacionais da produção * O presente estudo foi financiado pelo FCT-Fundação Portuguesa para a Ciência e Tecnologia, no âmbito do projecto MAU-MEDIA-User modelling and viewing clusters (Modelação de utilizadores e audiências) (POCTI/COM/61029/2004.
maus.ulusofona.pt
Page 1. NewMedia Frontiers/Fronteiras dos Novos Media Manuel José Damásio Departamento de Artes, ... more Page 1. NewMedia Frontiers/Fronteiras dos Novos Media Manuel José Damásio Departamento de Artes, Ciências da Comunicação e Tecnologias da Informação Universidade Lusófona de Humanidades e Tecnologias Campo Grande, 376, 1749-024 Lisboa, Portugal ...
The ubiquity of media in our society and the use of the Internet and in particular the World Wide... more The ubiquity of media in our society and the use of the Internet and in particular the World Wide Web as a convergent medium for a huge diversity of content and formats (movies in cinema and in YouTube, radio and cartoons on the Web and TV, social networks) has been a concern of academics, educators and governments. In what concerns to children audiences, the focus has been on safety and security of children and the correspondent online data protection. Questions of the impact of subliminal forms of marketing communication target to children start to emerge in a world where marketing strategies and entertainment are more and more connected. The main goal of this study is to explore what children aged from 8-10 years old think of brands, ads and their purpose. Can they understand the difference between a brand and an advertisement? Do they like/dislike ads from http://www.jualobral.net ? From which place/media/person they recognize brands and ads (even if they don’t use or know the p...
Revista Prisma. Com, 2010
International Journal of Film and Media Arts, May 1, 2019
In the context of ever greater circulation of televisual content of all genres and formats, this ... more In the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre-soap opera-was localised in a specific cultural and geographical setting giving origin to a production model that gained local prominence and nowadays faces a number of new challenges. Our general argument draws on the empirical findings of original research on the molding of this specific televisual genre and format called "telenovela", and the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Following the results of quantitative and qualitative research, we argue that the structure of the local production and distribution settings and the dominant ideology of the associated production culture promoted the emergence of an original local production culture and sustains it until today.
International Journal of Film and Media Arts, May 1, 2019
In the context of ever greater circulation of televisual content of all genres and formats, this ... more In the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre-soap opera-was localised in a specific cultural and geographical setting giving origin to a production model that gained local prominence and nowadays faces a number of new challenges. Our general argument draws on the empirical findings of original research on the molding of this specific televisual genre and format called "telenovela", and the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Following the results of quantitative and qualitative research, we argue that the structure of the local production and distribution settings and the dominant ideology of the associated production culture promoted the emergence of an original local production culture and sustains it until today.
The use of the internet involves a large set of activities. Those activities compete one amongst ... more The use of the internet involves a large set of activities. Those activities compete one amongst the other and with other media, like television, for the user interest. The way these activities compete amongst themselves and with other media, is an important subject to be studied in the field of media studies, but also a relevant object when we discuss the ways technologies are diffused and adopted in our societies. This paper presents the results of an exploratory research targeted at typifying the activities users are pursuing on-line and the ways these activities relate to other processes of media consumption. A multidimensional scaling technique was used to produce a spatial map that identifies in a common bi-dimensional space several activities users usually conduct on-line and relates those with other forms of media use. The results show a clear distinction between two large clusters of activities that we then associate to two categories that can help us in the future in bette...
Understanding on-line audiences 2 Audiences research today face a large number of challenges, tec... more Understanding on-line audiences 2 Audiences research today face a large number of challenges, technological change and its social consequences, probably being the most important. The contemporary audience that connects to the world and others via the web is difficult to understand using traditional approaches. The status of the World Wide Web nowadays, forces us to think both the user and the medium. User’s activities are apparently a fertile ground to build a more comprehensive account of audiences today focusing on what the “audience does”. Using Multidimensional scaling and cluster analysis techniques a study was conducted with the purpose of building a spatial map able to represent an important set of internet activities, group them into different clusters and identify different dimensions that can helps in understanding users attitude towards the medium and the type of media culture it frames.
New interactive technologies put the user in the centre of Media content production and force the... more New interactive technologies put the user in the centre of Media content production and force the development of new theoretical models that relate these patterns of use with associated social and consumption contexts. Research in this area should investigate further on the relation between participation online and participation in the organic world, specifically questioning if Participatory Media can be used as a platform for Civic Engagement. 1. Media and Participation The history of the 20th century reveals a disintegration of traditional communities, which on the one hand are declining in size caused by
This paper presents a case study of Portugal’s specific developments in the use of interactive te... more This paper presents a case study of Portugal’s specific developments in the use of interactive television as a learning resource. The paper depicts the Digital Interactive Television evolution in Portugal since 2001 and discusses the T-Learning and iTV Edutainment implementation experiences developed in the country since that period. An exemplary project is used to discuss the shape of learning activities provided through Television. Consequences of this process are also presented and discussed, namely from the learner’s point of view.
International Journal of Film and Media Arts
In the context of ever greater circulation of televisual content of all genres and formats, this ... more In the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre-soap opera-was localised in a specific cultural and geographical setting giving origin to a production model that gained local prominence and nowadays faces a number of new challenges. Our general argument draws on the empirical findings of original research on the molding of this specific televisual genre and format called "telenovela", and the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Following the results of quantitative and qualitative research, we argue that the structure of the local production and distribution settings and the dominant ideology of the associated production culture promoted the emergence of an original local production culture and sustains it until today.
O presente artigo apresenta uma perspectiva material de compreensao da relacao entre os sujeitos ... more O presente artigo apresenta uma perspectiva material de compreensao da relacao entre os sujeitos e os media centrada no conceito de actividade. A partir da discussao deste conceito no contexto de diferentes abordagens no campo dos estudos da comunicacao, pretendemos centrarmo-nos na denominada “teoria da actividade” para introduzir uma concepcao da actividade enquanto vector central da relacao entre sujeito e media. Esta relacao constroi-se de acordo com esta perspectiva, nao como uma relacao passiva baseada na exposicao, mas sim como uma relacao produtiva de uso dos media enquanto objectos no contexto de actividades colectivas e individuais de objectivacao de uma relacao produtiva de consumo suportada na mediacao de artefactos.
As formas de acesso, uso e consumo dos novos media, sao um objecto central de analise para as cie... more As formas de acesso, uso e consumo dos novos media, sao um objecto central de analise para as ciencias da comunicacao e para a melhor compreensao da relacao entre tecnologia e sociedade. Tal analise permite a identificacao dos factores que individualizam perante o sujeito novos dispositivos tecnologicos, nomeadamente quando comparados a formas anteriores de comunicacao, e facilita a delimitacao dos varios papeis que os sujeitos, individual e colectivamente organizados, assumem na apropriacao e utilizacao de tais tecnologias. Este artigo discute as estrategias e modelos de uso e consumo de Tecnologias da Informacao e da Comunicacao e posiciona esta discussao no contexto mais vasto da analise do papel das audiencias e dos sujeitos na formatacao dessas mesmas tecnologias.
Nos ultimos anos assistimos ao aparecimento de um lexico enorme de termos associados a introducao... more Nos ultimos anos assistimos ao aparecimento de um lexico enorme de termos associados a introducao de tecnologias da informacao em contextos educativos. Assim, tornou-se comum a utilizacao da designacao de e-learning para nomear toda e qualquer forma de ensino a distância mediatizada por tecnologias da informacao. Embora o ensino a distância ja exista ha varias decadas, a introducao de tecnologia relacionada com o uso da Internet para expandir o seu potencial de divulgacao e implementacao, assumiu a configuracao, tal como aconteceu em muitas outras areas empresariais, de um modelo de negocio que tenderia a substituir e mesmo a anular, todas as outras formas de ensino. Este artigo sumariza as principais formas de desenvolvimento de modelos de ensino a distância suportados em tecnologia multimedia e desenvolve algumas consideracoes sobre o possivel impacto deste tipo de tecnologia, nao como modelo alternativo de ensino, e a esse respeito discute-se o relacionamento entre o ensino a dis...
To understand what are the most significant factors for digital TV adoption by the Portuguese pop... more To understand what are the most significant factors for digital TV adoption by the Portuguese population in the switchover context is the main goal of the research project here presented. In April 26, 2012, the analogue terrestrial television switchoff is planned to occur in Portugal, according to the schedule published by the national telecommunication regulator Anacom. Digital terrestrial TV was launched in the country in April 2009, making Portugal one of the countries with a more ambitious schedule – or risky, depending on the perspective for the full transition from analogue to digital terrestrial television. In this paper we will start by presenting the research project’s objectives, theoretical framework and research design. Next, we will present first results of the project focused on the barriers and drivers to digital TV adoption from two of the empirical studies which integrate it, namely, the quantitative inquiry administered to a representative sample of the Portuguese ...